Charles Jennings, Founder of 70:20:10 Forum spoke at LearningNow: why won't they comply? on 1st May 2013. Charles is one of the world's leading experts on building and implementing 70:20:10 learning strategies. In his presentation, he examined the how and the why of unsuccessful compliance training of the past.
This PowerPoint helps students to consider the concept of infinity.
Charles Jennings - why doesn't most compliance training work?
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Why doesn’t most
compliance training
work?
Charles Jennings
@epictalk @towardsmaturity #LNcomply
3. We learn best
about safety
procedures
through
experience and
practice
Think aircraft seatbelts and lifejackets
@epictalk @towardsmaturity #LNcomply
4. Damaging
brand value:
the Ford Pinto story
Ford charged with ‘Corporate violence’
During trial, Ford sales dropped 30.6%
@epictalk @towardsmaturity #LNcomply
6. We don’t have the
option to NOT do it
But a lot of compliance training is:
inefficient
ineffective
informational
lacking context
@epictalk @towardsmaturity #LNcomply
7. Inefficiency in
compliance training
The ‘hour of death’
Fire Awareness training
Savings:
£95k year 1
£115k/year subsequent years
@epictalk @towardsmaturity #LNcomply
8. Ineffectiveness
Diversity training has “no positive effects in the
average workplace.”*
In firms where training is mandatory or emphasises
the threat of lawsuits, training actually has negative
effects on management diversity.**
* Study of 829 companies over 31 years reported by Peter Bergman
HBR March 2012
** “Diversity Management in Corporate America”
Dobbin, Kalev & Kelly. American Sociological Association
@epictalk @towardsmaturity #LNcomply
9. Generic training for role-specific issues
“Training is disconnected from risk-causing events
or other contexts in which compliance messages
could be more effectively conveyed.”
Jeff Kaplan, lawyer and compliance expert
Why is most
compliance training
ineffective?
@epictalk @towardsmaturity #LNcomply
11. Compliance training needs to:
expose people to realistic scenarios
challenge decision-making ability
allow failure in a safe environment
... think ‘airline safety training’.
Lacking
context
@epictalk @towardsmaturity #LNcomply
12. Do we know if
compliance
training is working?
Do you measure the impact in your
organisation?
@epictalk @towardsmaturity #LNcomply
13. What was the ROI
on Wall Street’s
investment in
compliance
training to 2008?
@epictalk @towardsmaturity #LNcomply
14. Can we use the
Kirkpatrick/Phillips
model to measure
compliance
training?
Compliance training needs to:
change cultures
modify attitudes
develop compliant behaviours
@epictalk @towardsmaturity #LNcomply
15. Compliance is all about
culture and behaviours.
“Barclays had a culture of gaming – and of gaming us.”
Andrew Bailey, the top banking regulator at the UK Financial
Services Authority
Compliance training, if it is to
work, needs to address these factors.
@epictalk @towardsmaturity #LNcomply
16. From: To:
inefficient, event-based
compliance training
cost-effective training
embedded in workflow
training with little or no
change impact
selected channels that
facilitate change
Information-rich content
delivery models
experience-rich models that
have impact
one context fits all personalisation based on
specific need
measuring attendance &
completion
measuring culture &
behaviour change
Improvements for the future
@epictalk @towardsmaturity #LNcomply
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Thank you
Charles Jennings
@epictalk @towardsmaturity #LNcomply