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Chapter 2 Tourism Consumer Behavior
Learning Outcomes ,[object Object],[object Object],[object Object],[object Object],[object Object],This lecture deals with the factors and influences which, when combined, will influence a consumer’s demand for tourism. By reading this chapter you will:
Individual Decision Making ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why is this Important? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Influences of Consumer Behaviour Figure 2.1   Consumer decision-making framework
Elements of Consumer Decisions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Motivation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Maslow’s Model Figure 2.2   Maslow’s hierarchy of needs
Plog’s Model ,[object Object],[object Object],[object Object]
Motivation Summary ,[object Object],[object Object],[object Object],[object Object]
Roles and Decision Making  ,[object Object],[object Object],[object Object]
Cohen’s Typology Figure 2.4   Cohen’s classification of tourists Source :   Boniface and Cooper, 1987, adapted from Cohen, 1972
The Importance of Image ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Importance of Image ,[object Object],[object Object],[object Object]
The Importance of Image ,[object Object],[object Object]
The Buying Decision Process in Tourism ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Buying Decision Process in Tourism (cont’d) Figure 2.5   Model of consumer behaviour
Modelling the Process ,[object Object],[object Object],[object Object]

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tourism consumer behavior