This slide deck shows 120 content types that you can start integrating into your next content marketing campaigns. This will help to build a reputable online presence and ultimately boost traffic to the site.

1. ContentMarketing
1
Understand And Know
The different content types so as to connect
audiences. With the knowledge, it will aid in
developing incredible pieces of content for
your next digital marketing campaign.
By Equinet Academy
What you will learn:
120 Types of Digital Content for Your
Next Content Marketing Campaign

2. ContentMarketing
2
• The presentation of information or data in a visual
way.
• Usually consist of visual representations of charts
and graphics that give an easy-to-understand
overview of a topic.
1. Infographics
You can insert a stock image here.
Infographic displaying Digital Marketing Career in Singapore

3. ContentMarketing
3
You can insert a stock image here.
Source : Pinterest
• It consist of images, videos, or text that have references to popular culture.
• It usually highlight a simple phrase and often invoke humor.
2. Memes

4. ContentMarketing
4
• It consist of moving pictures and audio to form the most engaging media.
• Users prefer watching videos and are the most effective format for online tutorials and
showcasing products.
3. Videos
Videos by Ahref Academy
on Blogging for Business

5. ContentMarketing
5
You can insert a stock image here. Article on Salaries for Digital Marketers
by Equinet Academy
• Content in the form of articles or guides helps
readers to stay engaged in the site.
• Besides improving the site’s SERP (Search
Engine Results Pages) listing, it educates the
readers by having quality content.
4. Long-form Content

6. ContentMarketing
6
• Offer valuable content and is usually in a
downloadable PDF format.
• Ensure that it is professionally created by having
formatting elements like:
 Table of Contents
 Bullets/numberings
 Infographics, charts, relevant images
 Generous usage of headings
5. Ebooks
You can insert a stock image here.An image caption of the Digital Marketing
Career Handbook by Equinet Academy

7. ContentMarketing
7
You can insert a stock image here.
A Case Study on ROAS by Equinet
Academy
• Case Studies are written with solutions at hand in overcoming obstacles. Having this
builds up thought leadership within your field.
• As case studies are unique, the experiences shared will benefit the readers tremendously.
6. Case Studies

8. ContentMarketing
8
• Mixture of content, data statistics, and infographics
help to nurture leads and even conversions.
• Having blogs help to leverage the keywords for Search
Engine Optimization (SEO) and ensure your content is
searchable.
7. Blogs
You can insert a stock image here.An image caption of a blog written on “What is
Content Marketing” by Equinet Academy

9. ContentMarketing
9
You can insert a stock image here.
A Content Marketing Strategy
Template
by Equinet Academy
• Having Templates encourage repeatability and efficiency resulting in fewer mistakes.
• Assists in meeting project deadlines and stay organized.
8. Template & Checklist Downloads

10. ContentMarketing
10
• White papers are authoritative reports that contain in-depth details on a subject matter.
Using this method is often portrayed as a thought-leader in the field.
9. White Papers
You can insert a stock image here.
An image caption of a white paper written on “Evolution of Consumer Privacy”
by Blue Fountain Media

11. ContentMarketing
11
You can insert a stock image here.
A UGC on
Buffer - a social media management platform
• It is a form of content created by social media users to share on brand mentioning and their
experiences with them.
• Perceived as more trustworthy and authentic as the sharing and posting of the brand-related
content are from the business’s customers.
10. User-Generated Content (UGC)

12. ContentMarketing
12
• Help people to solve pain-points or explain how to
perform actual processes. This will help to drive quality
traffic, social shares, and links to business and social
media sites.
• It's often written succinctly in an enumerated manner
to ensure that it is readable on all platforms and
devices.
11. How-To-Guides
You can insert a stock image here.
A “how-to” guide on getting traffic for your
blog by Seth

13. ContentMarketing
13
You can insert a stock image here.
An image caption of Channel News
Asia (CNA)
YouTube Live Channel
• Videos that are broadcasted live to an audience and social media platforms like YouTube and
Facebook have features that allow interaction with their audience.
• With live videos, many small businesses create virtual shops showcasing their products and
their services in real-time.
12. Live Videos

14. ContentMarketing
14
• Business websites implement chatbots to provide
quick and relevant information to their users.
• It is an effective way of addressing the needs of the
customers as it helps to suggest custom solutions.
13. Live Chats
You can insert a stock image here.
A live chat to the
Ahrefs Customer Success team

15. ContentMarketing
15
You can insert a stock image here.
An image caption showing various
photo–gallery plugins offered by
WordPress
• Mainly utilized by e-commerce businesses to showcase their products or completed projects.
• Content management systems like WordPress offers various plugins for the ease of
implementing photo galleries into the website. This ensures the images are displayed
properly on the site.
14. Photo Galleries

16. ContentMarketing
16
• It usually consist of a list of links that a website owner finds worthy of mentioning.
• Linking to external sources is valuable to your users as they seek more information
regarding a subject matter.
15. Link Pages
You can insert a stock image here.
Equinet Academy’s Digital Marketing Career Progression page
which showcases several external links

17. ContentMarketing
17
You can insert a stock image here.
Facebook Reviews
of Equinet Academy
• A written or spoken statement expressing the
experiences with a product or service.
• Customer reviews are usually displayed on websites
or social media platforms to earn the trust of
prospective customers.
16. Client Testimonials

18. ContentMarketing
18
• This is one of the simplest ways of sharing and conducting an interview with an
audience.
• Many companies use this feature to amplify their online marketing efforts.
17. Questions & Answers (Q & A)
You can insert a stock image here.
Equinet Academy’s FAQ section in a questions and answers format

19. ContentMarketing
19
You can insert a stock image here.
Request Form to contribute as an article writer for
Equinet Academy
• Create and publish content on blogs or website that
aligns well with your business.
• High-quality guest posts are still an effective way of
building authority.
18. Guest Posts

20. ContentMarketing
20
• Newsletter is a publication in the form of a periodical, an email, or a pamphlet that is sent
to a list of subscribers to help promote products and services.
• Most businesses use email newsletters to build long-lasting relationships with their
audience.
19. Newsletters
You can insert a stock image here.
Newsletter templates in Canva

21. ContentMarketing
21
• It is a form of content that helps readers understand what they should / shouldn’t to solve a
problem or perform an action.
• To streamline content marketing efforts, you can use ‘what to do’ and ‘what not to do’ kinds of
posts and articles. This establishes easy-to-understand content patterns, thus making it easier
for your users.
20. ‘What to do’ and ‘what not to do’ posts
You can insert a stock image here.
Marketing “dos” and “dont’s”
from Martechadvisor

22. ContentMarketing
22
• Industries invest in real-time data and research to develop and implement results-driven
campaigns.
• With the ability to leverage on reliable data, marketers can accurately plan future marketing
strategies.
21. Research & Data
You can insert a stock image here.
Ahref contains tools for link building, keyword
research, competitor analysis, rank tracking
and site audits

23. ContentMarketing
23
You can insert a stock image here.
“Build A Mobile App In12 Steps” by
Biznessapps
• As mobile internet usage is generally higher than desktop, having an app for your
business lends a competitive edge over your competitors.
22. Build An App

24. ContentMarketing
24
• Bring content posts from Twitter to the website
and include a variety of media ranging from
photos and videos to cards.
• Embed any tweet on web platforms by
retrieving a small copy of code from Twitter
and paste it onto the platform.
23. Embedded Tweets
You can insert a stock image here.
An example of an embedded tweet.
Learn on how to embed a tweet.

25. ContentMarketing
25
You can insert a stock image here.
Interesting gifs found at
giphy.com
• Make the content more lively and entertaining by incorporating GIFs as it supports both
static and animated images.
• The usage of GIFs is a perfect strategy to connect with the audience as having
animated images are more engaging than a long-form, text-based article.
24. Graphical Interchange Format (GIFS)

26. ContentMarketing
26
• Information is expressed visually in the form
of images, videos, GIFs, and infographics.
• Visuals simplify abstract data into an easily
consumable form of content.
25. Content Visualization
You can insert a stock image here.
Volkswagen Facebook posts where most are
visual stories or short videos

27. ContentMarketing
27
You can insert a stock image here.
LinkedIn Kudos –
social proof on LinkedIn
• In the digital age, giving kudos is like a virtual high-
five for their professional accomplishments.
• Sharing of useful content that benefits readers will
elicit more kudos. It is an indicator of the quality and
likeability of your content.
26. Giving Kudos

28. ContentMarketing
28
• Productivity tools like online spreadsheets and
documents help to create, manage, and share
information.
• As the apps work well on both desktops and
mobile platforms, it makes it easier to
collaborate on a single file.
27. Spreadsheets or Docs
Google Docs and Sheets help to write, edit, and collaborate
wherever you are

29. ContentMarketing
29
• Images help to connect with customers on a more emotional level. It is useful for brands as it
reflects the emotions and needs of the customers.
• Utilize high-quality photos that reflect upon the brand message and to inspire the audience.
You can insert a stock image here.
Pixabay is a community of creatives, sharing copyright free images
and videos
28. Images

30. ContentMarketing
30
• They are on-demand internet radio talks, and usually have a series of audio episodes
focused on a particular subject.
• An increasing number of organizations use this medium to engage with their customers
effectively.
You can insert a stock image here. podcast with neil patel and eric siu
29. Podcasts

31. ContentMarketing
31
You can insert a stock image here.
Customize Chrome with Extensions
• Google Chrome browser supports extensions that
improve the browser’s functionality.
• An extension is some Javascript, HTML, and CSS
codes that enable users to tailor Chrome’s
functionality and behavior to individual needs or
preferences.
30. Creating a Chrome Extension

32. ContentMarketing
32
• Share slideshow presentations, infographics,
and other documents to a large audience online.
• Besides benefiting the online community by
sharing great content, it also drives traffic to the
website and boosts search rankings.
31. SlideShares
Lesson slides by Equinet Academy
posted onto SlideShare

33. ContentMarketing
33
• They are regular video games that can be played online against real-time players.
• World of Warcraft, PUBG, and Minecraft are some of the most popular online games that
engage game lovers across the planet.
You can insert a stock image here. Minecraft – a Lego style adventure game
32. Online Games

34. ContentMarketing
34
You can insert a stock image here.
Equinet Academy’s advisory note on the
Coronavirus
• Updates and press releases that businesses
want to share with their audience.
• This is especially useful for eCommerce
business to inform customers about the latest
pricing, promotions, policy changes and even
industry updates.
33. Company News

35. ContentMarketing
35
• Successful businesses usually set a clear vision and a mission statement to help stay on
track.
• Ensure that goals are measurable and progress trackable in order to stay motivated. It
ensures that you stay focused on meeting your deadlines.
34. Company Goals And Targets
Mission statement by Adobe

36. ContentMarketing
36
You can insert a stock image here.
Statista using statistics to highlight Amazon’s
performance
• To measure the performance of a business
successfully, it needs to have clearly defined
goals.
• It is crucial to conduct an annual performance
review to check on the overall performance of
the business.
35. Company Performance

37. ContentMarketing
37
• It helps to map out deadlines and show past and future expectations of a product
development project.
• It usually includes multiple stages (milestones) from start to finish and to ensure
deadlines of projects are met.
36. Timelines
Marketing Timeline Template
is a visual schedule for each
of your marketing tasks

38. ContentMarketing
38
You can insert a stock image here.
An interactive video demo of iphone 11
• To understand the manufacturing process of the
product and innovative solutions implemented to
overcome prevailing issues.
• To have a more interactive and informative
demo, the technical aspects of the products
need to be well-defined.
37. Interactive Demos

39. ContentMarketing
39
• If the marketing budget is low, professionals can
use free and relevant tools to improve
productivity and improve the bottom line.
38. Free Tools
Google Alerts reviews mention of brand, campaign
hashtags or competitor names by entering keywords

40. ContentMarketing
40
You can insert a stock image here.
Semrush – an all-in-one marketing toolkit
• Invest in paid tools that align well with your
marketing objectives.
• Brands utilize paid tools to leverage the full
features to attain sustainable growth.
39. Paid Tools

41. ContentMarketing
41
• Similar to web conferencing or a seminar
conducted over the internet, and the goal ranges
from education to demonstrations.
• It is an effective method for brands to connect
with participants through a visual medium.
40. Webinars
Zoom Video Webinars -
Live and on-demand virtual events

42. ContentMarketing
42
You can insert a stock image here.
Changi Airport leverage on Joseph Schooling’s
(Olympics gold medalist) popularity
• Incorporate thoughts and opinions into breaking
news stories.
• It rides on trending news topics to get oneself
noticed hence strengthening the online presence.
41. Newsjacking

43. ContentMarketing
43
• Thought leaders often share opinion-based content to help audiences understand topics
or subjects.
• Readers that share similar opinions will likely link to the posts resulting in improved online
presence.
42. Personal Opinions
Personal opinions of an individual after
attending digital marketing courses at
Equinet Academy

44. ContentMarketing
44
You can insert a stock image here.
Free Digital Marketing templates by
Equinet Academy
• Promote business by offering free resources to
earn the audiences’ trust and help them solve
problems.
• Resources in the form of templates and cheat
sheets can help solve problems in a time-efficient
manner.
43. Free Resource

45. ContentMarketing
45
• Interactivity adds a layer of engagement to the
content so that brands can build better
interactions with their audience.
• It is an effective method to capture users’
attention that potentially decreases in website
bounce rate.
44. Interactive Content
Interactive elements in Apple Airpods Pro website

46. ContentMarketing
46
You can insert a stock image here.
Her World - the best-read women's
magazine in Singapore
• Focuses on high-quality content creation that readers
can learn from and enjoy.
• There are a lot of older audiences who might not be too
enthusiastic about going online to read. Therefore, by
offering offline media, it might be a more sensible
approach.
45. Offline Magazines

47. ContentMarketing
47
• It harnesses rich-media features such as video,
audio, and weblinks that enriches the user’s
experience.
• Relatively lower costs and has a far wider reach
compared to printed magazines.
46. Online Magazines
Magzter -
the world’s largest digital magazine newsstand

48. ContentMarketing
48
• Users will visually share new interests by posting videos and images to their own or
others’ boards.
• Brands can engage with consumers by having compelling images and colorful
infographics that promote deals and new products.
47. Pinterest Posts
Lonely Planet Pinterest contains
rich visuals pins that inspires

49. ContentMarketing
49
• They are videos or photos that users share on the Instagram platform for promotion in a
visually appealing way.
• Posts that appear on the followers' Instagram feeds are viewed by the public when
tagged using hashtags (#).
48. Instagram Posts
Oreo cookies
in Instagram posts

50. ContentMarketing
50
• It is a massive collection of forums where news and comments are freely shared on other
people’s posts.
• Reddit is a self-managed platform with the community defining what is important for
discussions.
49. Reddit User Creation
A subreddit post on
tools for content marketing

51. ContentMarketing
51
Web-based service that provides
geographical regions and sites around the
world
• Representation of a geographical area on a flat
surface, digital maps provide users with detailed
geographical information about regions across
the globe.
• Global services like Google Maps offers satellite
imagery, aerial photography, street maps &
views, real-time traffic conditions, and even
route planning for traveling.
50. Maps

52. ContentMarketing
52
• When it comes to digital marketing, there are different techniques of storytelling from
data-driven to immersive storytelling.
• By integrating storytelling into content-creation, it is easier to build a deeper connection
with your audience.
51. Stories
Storytelling techniques by
Digital Marketing Institute

53. ContentMarketing
53
• Defined as a part of the content or speech in which the concepts are explained by
comparing it to something else.
• Complex business ideas can be made simple using analogies. A good example is Steve
Job’s ability to simplify concepts by incorporating analogy when he refers to the
computer’s desktop.
52. Analogies
“Desktop” is meant as an analogy. It was
meant to convey that a Macintosh’s
graphical interface in the same way as
something you are familiar with.

54. ContentMarketing
54
• It refers to literary criticism in which a book is briefly analyzed or described based on its
content, structure, style, and story.
• An opinion of a book can also be counted as a book review. A good example of this is the
customer review of Stephen King’s Doctor Sleep novel at Amazon.
53. Book Reviews
A novel by Stephen King

55. ContentMarketing
55
• Usually posted on online shopping stores to allow users to share their experiences with a
product and rate it based on their satisfaction level.
• Honest reviews hold sway the views of the potential buyers and it’s easier for them to
make well-informed decisions. A good example is the Dyson Vacuum reviews.
54. Product Reviews
Reviews are important before a
prospect decides to purchase the
item

56. ContentMarketing
56
• It is a brief piece of content created for readers to get quick solutions. It can be in the form
of short audio, video, or text.
• As it involves less time spent on the creation process, it provides an opportunity for
businesses to share content more frequently. A good example of a microblog post is
Twitter.
55. MicroBlog Post
Twitter is one of the top
microblogging sites

57. ContentMarketing
57
• Users’ answers to questions would give valuable insights into customer’s behavior and
preferences.
• For quizzes to be effective, ensure that the titles are interesting, and questions kept to a
minimum for the ease of usage.
56. Quizzes
Course selection diagnostic tool of Equinet Academy in meeting objectives of learners

58. ContentMarketing
58
• It is a type of blog presented in the form of a video.
• Demand for visual content has increased, and digital marketers now use video and live
streaming to strengthen the online presence of the business.
57. Vlogs
Popular travel vlogger Nuseir Yassin of Nas Daily talks about moving to Singapore in a
Youtube video

59. ContentMarketing
59
• It is a video recording of a computer screen with audio narration.
• Tools like Camtasia, ScreenFlow, and Screencast-O-Matic can create content in the form
of tutorials, recording presentations, training videos, and video lessons.
58. Screencasts
Camtasia is a software tool that easily records your computer screen and allows you to edit it

60. ContentMarketing
60
• Also known as screen capture or screen grab, it is a digital image that shows the
contents of a computer display.
• Content creators and marketers use screenshots to enrich their blog posts and other
forms of content.
59. Screenshots
A B2C Content Marketing example
on Instagram represented by a
screenshot

61. ContentMarketing
61
• They are songs with imagery, which is produced for artistic or promotional purposes.
• With the growing popularity of music videos, both music and video have increasingly
become two inseparable forms of media.
60. Music Videos (MVs)
BTS – a famous boy
band in Korea featuring
in a MV

62. ContentMarketing
62
• Having a personal bio is a great way of telling your story, and it helps your audience
understand who you are and what you do.
• Having a professional corporate biography instills trust and helps to establish expertise,
credibility, and qualify your experience and background.
61. Personal Bios
Corporate bio of Dylan Sun
Founder and Director of Training at
Equinet Academy

63. ContentMarketing
63
• It is a collection of information involving one or more articles.
• Article aggregation offers a variety of different voices and styles that can attract a diverse
range of people to the original articles.
62. Aggregation Of Articles
Aggregation of blog articles in
Equinet Academy’s Digital
Marketing site

64. ContentMarketing
64
• It is a short overview of the main points of a book.
• It makes a reader reflect on the information retained from the book.
63. Book Summaries
A good book summary

65. ContentMarketing
65
• It is usually a promotional tool used by
businesses to improve awareness of the brand,
image, or drive sales.
• The quantity or the size of a promotional item
largely depends on the purpose and scope of the
marketing campaign.
64. Giveaways
Equinet Academy’s Digital
Marketing Career Handbook that
will benefit digital marketers

66. ContentMarketing
66
• A visual explanation or interpretation of an idea, process, text, or concept created for
integration in published media.
• Applications like Adobe Photoshop and Illustrator provide designers with the freedom to
use their imagination and skills to create stunning designs.
65. Illustrations
Examples of illustrations within
Shutterstock image bank

67. ContentMarketing
67
• It is a public relations tool that provides information to the press and public about a
newsworthy aspect of a business or organization.
• The objective is to notify the public about the latest developments in the hope that the
word will be spread.
66. News Releases
ChannelNewsAsia announces and updates
the number of new Covid-19 infections

68. ContentMarketing
68
• Public service announcements (PSA) are made to educate or inform rather than sell
something.
• The prime focus is to influence public opinion and raise awareness about certain specific
matters of public interest, such as drug addiction, mental wellness, and many more.
67. Public Service Announcements (PSA)
Public Service Announcement
ad on mental health stigma

69. ContentMarketing
69
• It is the repetition of a sentence, phrase, or passage from speech or text that someone has
said or written.
• From essays to blogs, quotations by famous people do enrich your content.
68. Quotes
An inspirational marketing quote
“Good content isn’t about good storytelling.
It’s about telling a true story well”
- Ann Handley

70. ContentMarketing
70
• Occasionally, using light-hearted and relevant images with great captions do inspire people
and entertainingly convey the message.
69. Humorous And Light-Hearted Images And Captions
Light-hearted pun on the famous Star Wars quote
‘May the force be with you’

71. ContentMarketing
71
• It is the process of creating a soundtrack for various purposes from entertainment to
business.
• As audio is “eyes-free” content, it can be consumed while doing other activities like driving,
exercising, and eating.
70. Audio Recordings
Audio has grown increasingly useful
in digital marketing

72. ContentMarketing
72
• It is one of the more popular file formats used to present documents and is easily shared
and printed.
• PDFs can contain text, images, embedded fonts, hyperlinks, video, interactive buttons,
forms, and more.
71. PDFs
Certified Digital Marketing Strategist
brochure in a PDF format

73. ContentMarketing
73
• It is a report covering all of the costs incurred at different stages of the production process.
• It represents expenditures in a systematic way and provides valuable information about the
overall performance and production efficiency.
72. Cost Sheet
Cost Sheet example

74. ContentMarketing
74
• It can be considered as sponsored content or native ads of the social media world.
• Before you invest money in promoting a post in social media, create some quality content
that appeals to the audience to check out the posts.
73. Promoted Posts
Learn how to use Facebook boost
and get results

75. ContentMarketing
75
• It is a published statement on a website to limit the obligation or liability of the website
owner.
• It helps business owners address some of the legal issues associated with the online usage
of the site.
74. Disclaimers
Privacy Policy Generator ensures that the business complies
with the law.

76. ContentMarketing
76
• A quick response (QR) code contains data that can be read quickly by a QR reading device
that usually points to a website or application.
• The prevalence of QR codes ranges from t-shirts to websites. It’s a nifty method of
acquiring information on products and services.
75. QR Codes
Model displaying the QR code when
scanned will read “QR Codes Are Neat”

77. ContentMarketing
77
• Plugins are applications integrated into a program to enhance its functionality.
• Having plugins improve the experience of the user in a myriad of ways from watching
videos on websites to viewing documents.
76. Plugins
Grammarly for Google Chrome
browser helps to eliminate writing errors in
Gmail, Google Docs, Twitter, LinkedIn

78. ContentMarketing
78
• It is crucial to have reciprocal relationships especially in establishing links to companies and
other affiliates. They, in turn, return the favor in kind by giving you backlinks.
77. Associates (and partners)
Working with partners in acquiring links to improve
a website’s rankings

79. ContentMarketing
79
• It is the ability to articulate out opinions or reactions. Especially on social media networks,
the number of comments is a good indicator that reflects the popularity of the content
created.
78. Comments
Comments made in LinkedIn in response to a
posts reflecting on the course a person had
attended at Equinet Academy

80. ContentMarketing
80
• When a brand is referenced or tagged on the web.
• Many companies treat media mentions as a gauge of their online credibility. It involves
several online marketing aspects like social media engagement, SEO, PR, and brand
awareness.
79. Media Mentions
LancerX website
mentioning on Equinet
Academy’s Google Ads
Fundamentals course

81. ContentMarketing
81
• Page on a website that lists helpful links and resources on a particular topic.
• It usually offers a more macro view of the topic.
80. Resource Page
Resource library
for digital marketers by Equinet Academy

82. ContentMarketing
82
• It is a list of questions on a specific subject.
• The main objective is to address all of the expected questions to help customers and
prospects to learn more about the products and services.
81. FAQs
FAQ section of Equinet
Academy’s website where it
details questions and replies on
course-related and funding &
payments

83. ContentMarketing
83
• Micro videos are short, 6-15 second video clips, often created through a micro-video social
media platform such as Vine, Instagram, or Snapchat.
• Integrating micro-videos from paid ads to social media pages can help to attract and retain
the attention of your audience.
82. Micro Videos
Oreo utilizing micro-videos in
their Instagram

84. ContentMarketing
84
• A mobile application is a software developed to run on a mobile device: phone, tablet, or
smartwatch.
• Considerations in mobile app development such as the preferred platforms (IOS / Android)
or whether it’s a hybrid or native app need to be factored in.
83. Mobile Apps
Facebook is a popular mobile app

85. ContentMarketing
85
• It is the process of voting to know what people think about a particular subject.
• The usage of polls allows interacting with prospective customers, and by leveraging on
social media, polls can help to increase brand awareness through participation.
84. Polls
Which Disney character would win
if they fought with each other?
Join the poll now!

86. ContentMarketing
86
• It is the information obtained on an individual or organization in understanding more about a
subject.
• By providing a short history of a business, it helps to create authenticity and gives proper
context.
85. Background Information
Adobe, a multinational computer
software company, comes from
Adobe Creek in Los Altos,
California.
That creek is so named because of
the type of clay found there, which
alludes to the creative nature of the
company's software.

87. ContentMarketing
87
• It is classified as an exclusive content that a publisher is paid by sponsors to create and
distribute.
• It builds brand credibility by placing alongside with other things that the viewer enjoys.
86. Sponsored Content
UrbanDaddy (digital men’s magazine) &
Mount Gay Rum worked together to
create a Guide to Après Ski that focuses
on food, drink, culture and style.

88. ContentMarketing
88
• It is a form of print marketing collateral that is designed and distributed to market a
business or a product.
• Flyers are inexpensive to produce, however in recent years, traditional printing services
have been supplanted by new media.
87. Flyers
Captivating Flyer examples which
showcase different design elements of
business flyers

89. ContentMarketing
89
• It is a database or website developed collaboratively by a group of users.
• Content is added or edited on the fly by users. Information will be more updated and
authentic as a result.
88. Wikis
Wikitravel is a crowd-sourced travel guide
with many writers / travelers contributing
to the website

90. ContentMarketing
90
• It refers to a structured conversation where one participant or group of participants ask
questions, and the other party provides answers.
• People are more open to the concept of interviews as it helps to connect at an emotional
level.
89. Interviews
Amazon CEO Jeff Bezos
interviewed by David
Rubenstein about his
background and how he came
up with the idea for Amazon.

91. ContentMarketing
91
• The expression of the content in this form is usually more entertaining and engaging.
• Marketers add a fun factor to the content of their advertising campaigns.
90. Comics/Cartoons
Funny comic on
becoming a Digital
Marketer

92. ContentMarketing
92
• When people get together, and not all of the participants are physically present in the same
location but connected in a common environment.
• Social platforms like Facebook and YouTube have live streaming options, and it is easier to
showcase your events to a broader audience.
91. Digital Events
Adobe Summit is a digital
experience conference where
attendees will discover new
product innovations

93. ContentMarketing
93
• It is a situation where two or more parties strive for something that can’t be shared.
92. Competitions
Tools like Gleam run engaging
competitions like Q & A or ‘choose
your favourite image’ that help
drive engagement level for your
business

94. ContentMarketing
94
• Messages that show spiritual and creative inspiration and inspire you to be successful.
• It will be more persuasive if you incorporate some inspirational messages to your stories.
93. Inspirational Messages
Motivational quotes
for success

95. ContentMarketing
95
• It can be a spoken or written piece. Poetry, creative imagination, fiction, drama, songs, or
even some journalistic piece of writing can be considered a literary work.
94. Literary works
literary work can also
represent ‘general writing’ or
‘creative writing’. Learn the
various ways of writing
creatively.

96. ContentMarketing
96
• It represents any information displayed or organized in
a logical or linear formation.
• The increased use of smartphones to view digital
content has led to the popularity of content expressed
in a listed format.
95. Lists
Wikipedia’s list of contents is a good
usage of lists. Readers can easily
jump to the appropriate section with
ease.

97. ContentMarketing
97
• It is compiling important updates about online events and presenting it to those who miss
the events.
96. Online Events Roundup
An example is a curation of event
marketing insights from experts to
help take it to the next level

98. ContentMarketing
98
• They are the opinions or feedbacks of customers for a particular product or service.
• Satisfied customers would gladly provide positive feedback and reviews about their
experiences.
97. External Product Reviews
External reviews by
Heartland Boy on Equinet
Academy’s SEO course

99. ContentMarketing
99
• Digital marketing strategy that is based on sending emails, typically to a group of people to
establish relationships with.
98. Email Marketing
Mailchimp is a popular email marketing
tool used by many digital marketers.
The free plan provides you with basic
email marketing features such as email
creation and scheduling.

100. ContentMarketing
100
• Refers to any type of marketing communication used to inform or persuade target
audiences of the relative merits of a product, service, brand, or issue.
• The objective is to increase awareness, generate sales, or to create brand loyalty among
followers.
99. Promotions
Watsons is a health and beauty care
chain store where they have promotions
across multiple participating brands.

101. ContentMarketing
101
• Having comparison pages present an honest and comprehensive comparison among the
competing products in the market.
100. Compare & Contrast
A good example in comparison is that if
you are about to build a website or blog.
Considering the right Content
Management System (CMS) to use in
terms of ease of use and costs are
important.

102. ContentMarketing
102
• Ensure content is written in a specific format to reach the largest possible target audience.
101. Content Optimization
Understand the importance of the value
of content that promotes brand
awareness, making content shareable
and infusing authenticity to increase
credibility.

103. ContentMarketing
103
• An interactive tool to process a predefined set of mathematical functions to simulate a
business process.
102. Online Calculators
Housing Development Board (HDB)
offers an online calculation service to
compute the estimated monthly
instalment of the loan of the house

104. ContentMarketing
104
• It is a standalone web page, created specifically for a marketing or advertising campaign.
103. Landing Page
Equinet Academy’s website
creation course landing page

105. ContentMarketing
105
• It is a branded content site that resides outside of the company homepage and/or has a
different URL.
• It is created for the sole purpose of supporting a branded campaign.
104. Microsite
McDonald's rolls out
microsite to show
employees' COVID-19
response.

106. ContentMarketing
106
• A better way of accomplishing tasks as it produces results that are superior to those
achieved by other means.
105. Best Practices
Learn on SEO Copywriting
and Content Writing best
practices

107. ContentMarketing
107
• Being open and transparent about the business is a great way to gain people’s trust and
loyalty.
• Potential to convert more of the visitors into customers by sharing problems encountered
and the progress made.
106. Transparency in Content Marketing
Moz focuses on being transparent by
notifying the community of decisions,
such as lay offs and strategic
changes for the product.

108. ContentMarketing
108
• It promotes the principles and beliefs of the business in a blog or video content.
107. Culture
Find out more about how
Adobe creates a culture of
continuous success.

109. ContentMarketing
109
• Share opinions on future trends that will influence your industry.
• This will help to build thought-leadership for the sector that you specialize in.
108. Forecasting Content
An article on predicting
the future of content
marketing

110. ContentMarketing
110
• Content that details on something learnt and provides pointers to help others avoid making
them is extremely helpful for the audience.
109. Mistakes & Failures
Sharing mistakes open up to
the vulnerability and humanity
of the writer.
It creates a deeper level of trust
among the readers.

111. ContentMarketing
111
• The practice of reusing existing content in order to expand that content's reach.
• A typical method is to transform into a new format (for example, converting a blog post into
an infographic).
110. Content Repurposing
The objective of content
repurposing is to freshen the
content and appeal to a new
audience

112. ContentMarketing
112
• Publishers are to send email to readers to check out the new content (blogs, videos) that
has been published.
• The segmenting of audiences is important as it allows you to send the appropriate emails to
the targeted subscribers.
111. Blog Post Emails
Before launching and sharing your blog,
inform the list of recipients through email.
Read more on how email can complement
with blogging in forming a successful blog
strategy.

113. ContentMarketing
113
• By having workshops, it allows people to delve deeper than just a surface-level
understanding of a certain topic.
• Increasingly, workshops are going digital by leveraging tools like Zoom, Youtube videos
and, MCQs to assess your competency.
112. Workshops
Google Digital Garage consists of online
workshops that allow you to learn at your own
pace.

114. ContentMarketing
114
• It is a physical or digital conference that allows an individual to meet people who share
common interests.
• It is a great way to meet like-minded individuals and build synergistic relationships within
the community.
113. Meetups
Lots of people use Meetup to meet new people and learn
new things. A good example is the WordPress Meetup
group that discusses on things related to website
creation.

115. ContentMarketing
115
• One-stop-shop training where it assists in growing your knowledge and professional value
with flexible, on-demand training.
• Increasingly, the courses are now more accessible online, and it can be completed at any
time.
114. Certifying Academies
Skillshop is a Google training platform that you
can use to grow your skills on Google's tools
and solutions.

116. ContentMarketing
116
• By writing down the challenges and issues faced might eventually aid in solving them.
115. Documenting Challenges
NaNoWriMo is a non-profit organization
that provides the tools and
encouragement to help writers who
face challenges of writing and
completing a novel.

117. ContentMarketing
117
• Content syndication is when web content is re-published by a third-party website.
• It is a type of barter arrangement, whereby the third-party website gets relevant content and
the content-creator gets free exposure and publicity.
116. Content Syndication
WordStream has featured syndicated
content from experts like Blake Irving,
CEO of GoDaddy where he articulates on
Women in Tech.
An article was originally taken from his
blog.

118. ContentMarketing
118
• It helps you to target the right group of customers and the chances of conversion are high.
• The trust factor for referrals is high as the products are recommended through friends and
family members.
117. Referrals
Dropbox is a cloud file hosting storage and through
itѕ ‘Rеfеr a Friеnd’ ѕсhеmе, it stimulates a massive
amount of traffic as people generally trust referrals
and deemed it more credible than ads.

119. ContentMarketing
119
• A pitch packet is the very best of the verbal pitch captured on the page, often with
conceptual visuals.
• This increases brand awareness and also help to build a positive reputation for the brand.
118. Pitch Packets
It is a means of shaping a product
or idea into a compelling story

120. ContentMarketing
120
• It is something given to a recipient as a token of recognition of excellence in a certain field.
119. Awards
Agency awards of the year is designed to
recognise the various campaigns' creative
ideas or their innovative use of media

121. ContentMarketing
121
• Bundle packages contain multiples of similar items.
• Product bundling can boost sales as overall consumers pay less for a single product if
purchased in a bundle.
120. Bundle Packages
Creatives just need to pay a flat
rate to Adobe and enjoy the
Creative Cloud bundle of design
suite

122. ContentMarketing
• Start integrating some of these content types into the content plan.
• It will help to build a reputable online presence and ultimately boost traffic to the site.
• This will aid in developing incredible pieces of content for your next digital marketing
campaign.
• Do visit the website to learn more: https://www.equinetacademy.com/
Ending Thoughts
Created by :
James Lee
Social Media & Content Specialist
Equinet Academy Pte Ltd