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Turkish internet market overview
Yet another hot market!

Last Update: 03.11.2011
Demographics


✤   73.722.988 people

✤   Istanbul   13.255.685, Ankara   4.771.716, !zmir   3.948.848, Bursa   2.605.495   are the biggest cities

✤   98 people per square kilometer

✤   1.25% per year is the population growth

✤   27.7 years is the median age
Economic Outlook



✤   $12,300 is GDP - per capita (PPP)                      93th at world




✤   8.8% is the actual GDP annual growth rate                              16th largest economy in the world and the 6th largest economy when
    compared with the EU countries




✤   6.7% is the average GDP annual growth rate forecast 2011-2017                                                   expected to be the fastest
    growing economy of the OECD members during 2011-2017
Internet Usage


✤     24.4M* internet users       (penetration is %41,8*, %50 of these users are online everyday)




✤     ~35M extended universe (including all exceptions)

✤     11.1M broadband internet subscribers           (Speed distribution: %74,8 is 8 Mbit/s, %16,2 is 1 Mbit/s. Internet cost, median P Mbit/s: $4.26 )




✤     8.2M real users are connecting to internet via their mobile phones                      (GSM subscribers: 63.770.384, 3G subscribers: 15.815.055)




* 12 and 12+ ages.
User Profile


✤   %57 Men, %43 Women
✤   %57,7 Contacting with their friends, using social networks

✤   %56,7 Researching by using search engines or other reference websites

✤   %54,9 Sending/Receiving Emails

✤   %48,9 Reading newspapers
Digital Ad Spend



✤   $375M Digital ad spend

✤   29.6% 2009 - 2010 Digital ad spend growth

✤   13.9% Digital ad spend / All media spend
E-Commerce



✤     10.2M users have benefited   (%42 of the total internet population)




✤     $12B* yearly transaction volume

✤     118M* yearly transactions




* Estimation for 2011
Average Daily Visitors
✤   Google 10.841.000
✤   Facebook 9.813.000
✤   Windows Live 4.682.000
✤   Youtube 2.915.000
✤   Mynet 2.266.000
✤   Hurriyet.com.tr 1.729.000
✤   Milliyet.com.tr 1.560.000
✤   MSN 1.554.000
✤   Sahibinden 1.543.000
✤   Blogger 1.040.000
✤   Dailymotion 1.032.000
✤   Izlesene 1.016.000
✤   uTorrent 814.000
✤   Twitter 835.000
✤   Wikipedia 694.000
✤   Yahoo 507.000
✤   Ekşisözlük 500.000
✤   Memurlar.net 500.000
✤   Donanimhaber 500.000
Thanks



✤   For resources, please email me: erhan@yandex-team.com.tr

✤   http://twitter.com/erhanerdogan

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Turkish Internet Market Overview

  • 1. Turkish internet market overview Yet another hot market! Last Update: 03.11.2011
  • 2. Demographics ✤ 73.722.988 people ✤ Istanbul 13.255.685, Ankara 4.771.716, !zmir 3.948.848, Bursa 2.605.495 are the biggest cities ✤ 98 people per square kilometer ✤ 1.25% per year is the population growth ✤ 27.7 years is the median age
  • 3. Economic Outlook ✤ $12,300 is GDP - per capita (PPP) 93th at world ✤ 8.8% is the actual GDP annual growth rate 16th largest economy in the world and the 6th largest economy when compared with the EU countries ✤ 6.7% is the average GDP annual growth rate forecast 2011-2017 expected to be the fastest growing economy of the OECD members during 2011-2017
  • 4. Internet Usage ✤ 24.4M* internet users (penetration is %41,8*, %50 of these users are online everyday) ✤ ~35M extended universe (including all exceptions) ✤ 11.1M broadband internet subscribers (Speed distribution: %74,8 is 8 Mbit/s, %16,2 is 1 Mbit/s. Internet cost, median P Mbit/s: $4.26 ) ✤ 8.2M real users are connecting to internet via their mobile phones (GSM subscribers: 63.770.384, 3G subscribers: 15.815.055) * 12 and 12+ ages.
  • 5. User Profile ✤ %57 Men, %43 Women ✤ %57,7 Contacting with their friends, using social networks ✤ %56,7 Researching by using search engines or other reference websites ✤ %54,9 Sending/Receiving Emails ✤ %48,9 Reading newspapers
  • 6. Digital Ad Spend ✤ $375M Digital ad spend ✤ 29.6% 2009 - 2010 Digital ad spend growth ✤ 13.9% Digital ad spend / All media spend
  • 7. E-Commerce ✤ 10.2M users have benefited (%42 of the total internet population) ✤ $12B* yearly transaction volume ✤ 118M* yearly transactions * Estimation for 2011
  • 8. Average Daily Visitors ✤ Google 10.841.000 ✤ Facebook 9.813.000 ✤ Windows Live 4.682.000 ✤ Youtube 2.915.000 ✤ Mynet 2.266.000 ✤ Hurriyet.com.tr 1.729.000 ✤ Milliyet.com.tr 1.560.000 ✤ MSN 1.554.000 ✤ Sahibinden 1.543.000 ✤ Blogger 1.040.000 ✤ Dailymotion 1.032.000 ✤ Izlesene 1.016.000 ✤ uTorrent 814.000 ✤ Twitter 835.000 ✤ Wikipedia 694.000 ✤ Yahoo 507.000 ✤ Ekşisözlük 500.000 ✤ Memurlar.net 500.000 ✤ Donanimhaber 500.000
  • 9. Thanks ✤ For resources, please email me: erhan@yandex-team.com.tr ✤ http://twitter.com/erhanerdogan