BD (from Wiki)
…developing and implementing
within and between organizations
…the creation of long-term value
for an organization from
customers, markets, and relationships
n Identify partnership opportunities. Forge and develop relationships to enable
continued rapid growth and service expansion at Airbnb.
n Lead all aspects of deal execution, including prioritization of partners, strategic and
product assessment, transaction structuring and negotiation.
n Ensure effective ongoing management of key established relationships, improving
terms as needed, and maintaining accountability for the health of the partnership.
n Work with cross functional teams in engineering, product, marketing, operations,
community, legal and finance to ensure alignment on partnerships and business
n Pilot new initiatives and business agreements in markets, evaluate their impact on
business and determine the most effective scope/approach for any follow-on
n Demonstrate strong leadership through robust execution of projects and initiatives.
n Revenue Structure 收入結構
n Cost Structure 成本結構
n Gross Profit ⽑毛利利
⽑毛利利 = 營業收入 - 銷貨成本
n Operating Profit 營業利利潤
n Marginal Contribution 邊際貢獻
n LTV (Life Time Value) 顧客的⽣生命週期
n CPA (Cost Per Acquisition) 獲取客⼾戶的成本
n 營收可預測性 = 漏⽃斗 + 平均交易易⾦金金額⼤大⼩小 + 時間
從單⼀一管道中獲得 80% 的成長率。Zynga ⾃自 Facebook、