1.
ZeroMomentof#Trust
Earningconsumerrespectandloyaltythrough
yourdigitalbrandpresence
© 2015 Eric Bryn #trust

2.
Issue:Howdoesabrandconveya
legitimatesenseoftrustthroughthe
scrimofadigitalscreen?
#TrustandDigital
BrandPresence
© 2015 Eric Bryn #trust

3.
ZeroMomentof#Trust
relatestoGoogle’s
© 2015 Eric Bryn #trust

4.
Purchaseorienteddecisions
enabledbycontextuallyrelevant
informationaccessedbyconsumers
atthepointofdecisionmaking.
ZeroMomentofTruth
( )
© 2015 Eric Bryn #trust

5.
TRUST
enables
mobileandonline
© 2015 Eric Bryn #trust

6.
Understandingofbrandhonestyand
commitmentimbuedbyperformance,
design,andinformationalcues
experiencedbyconsumersatthe
pointofdecisionmaking.
ZeroMomentof#Trust
© 2015 Eric Bryn #trust

7.
Howdousersevaluatewebsitecredibility?
BJFogg
PersuasiveTechnologyLab,
StanfordUniversity
Digital#TrustResearch
© 2015 Eric Bryn #trust

8.
Designingtrustintoonlineexperiences.
BenShneiderman
Human-ComputerInteractionLab,
UniversityofMaryland
Digital#TrustResearch
© 2015 Eric Bryn #trust

9.
Whatinstillstrust,aqualitative
studyofphishing.
FinancialCryptographyandDataSecurity,
11thAnnualConference
Digital#TrustResearch
© 2015 Eric Bryn #trust

10.
Continuityacrossdevices,platforms
Fastloadingtimes
Easytounderstandnavigation
Data-drivenfeaturedeployment
Example:G+/Gmail
Performance#Trust
Indicators
© 2015 Eric Bryn #trust

11.
© 2015 Eric Bryn #trust

12.
Userexperience(UX))
Userinterface(UI)
Informationdesign(ID)
Customerexperience(CX)
Userempathy
Example:Spotify
Design#TrustIndicators
© 2015 Eric Bryn #trust

13.
© 2015 Eric Bryn #trust

14.
Simplicityofmessage
Usefulnessofinformation
Notrickery
Ratingsandtestimonials
Example:airbnb
Informational#Trust
Indicators
© 2015 Eric Bryn #trust

15.
© 2015 Eric Bryn All Rights Reserved.© 2015 Eric Bryn #trust

16.
ZeroMomentof#Trust
© 2015 Eric Bryn #trust

17.
Courtesyof:
GratisographyandUnsplash
Photos
© 2015 Eric Bryn #trust