Eric Enge is a notable speaker, author, and entrepreneur in the fields of machine learning, search, and SEO. He is the CEO of Stone Temple Consulting. This document contains a series of slides by Eric Enge discussing machine learning and how it is impacting search engine algorithms like Google's RankBrain. Some key points discussed include how machine learning allows algorithms to better understand language patterns and contextual meanings, detect related concepts, and select the most relevant algorithms for a given query. Eric argues that while machine learning will continue to evolve search, content quality, authority, and user experience will remain important ranking factors for websites to focus on.
2. Eric Enge @stonetemple
ERIC ENGE, CEO
STONE TEMPLE CONSULTING
NOTABLE SPEAKER, BOOK
AUTHOR & ENTREPRENEUR 2016 US Search Awards 2016 Search Personality of the Year
2016 Landys Search Marketer of the Year
12. Eric Enge @stonetemple
Related Stories Auto-
Discovered by Machine
Learning
Google News Uses Unsupervised Machine Learning
13. Eric Enge @stonetemple
DeepMind’s AlphaGo Program Beat the World Champion
10 atoms in the
known universe
10 possible
positions in the
game of Go
100
171
20. Eric Enge @stonetemple
“Yeah -- being able to represent strings of text in very high-
dimensional space and "see" how they relate to one another.”
Google Spokesperson’s Answer to a
Question I Asked About RankBrain
22. Eric Enge @stonetemple
Notice Patterns in Language Usage
The
• Classic stop word
• But in some cases
critical to phrase
meaning
• e.g. “The Office”
Graphic
• Could relate to
violence
• Could relate to
language
• Could relate to
design
• Meaning determined
by context
Without
• Negatives
traditionally ignored
by Google
• But in some cases
critical to meaning of
page
27. Eric Enge @stonetemple
June/July 2015 Google Result January 2016 Google Result
Pulled Results from Google on Two Different Dates
Did This for 500K Queries
49. Eric Enge @stonetemple
What to Do? Align With the Search Engines
1. Work on Content Quality
2. Work on Your Authority
3. Increase User Satisfaction
With Your Site
4. Create Demand for What
You Do
50. Eric Enge @stonetemple
Some Practical Ideas
1. Are you working
on building your
brand?
2. Do you have
recognizable
experts working
with you?
3. Review
engagement data
on major pages.
4. Check your site
search.
5. Review
competitor sites
for ideas.
6. Perform
advanced content
comparison
analysis.
7. Design your site
for Smartphone
users.
8. Make your site
as fast as possible.
51. Eric Enge @stonetemple
Eric Enge
eenge@stonetemple.com
@stonetemple
+Eric Enge
(508) 962-8474
www.stonetemple.com
Thank You!