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Green it Yang Seong-Soo, Jeon Bu-HwanMoon Sung-Jin, Hahm  Seung-Wan
AGENDA Introduction What is Green IT? Roads to Green IT Issues Action Plan Strategy
Introduction
Environment - Global ,[object Object]
CO₂ makes global warming
Global warming causes damaging storms, drought, and economic and health problems4
Environment - Korea 5 Korea is the #1 among OECD countries The rate of increase in CO₂ emission 0.76% vs 1.2% The portion of  population The portion of  CO₂ emission We have to do something for Earth
IT Industry 6 ,[object Object]
That amount is equal to   the airline industry
IT product 7 ,[object Object],6 5 4 3 2 1 6% 7% 9% 15% 23% 39% Printers LAN and Office Telecoms Mobile Telecoms Fixed line Telecoms Servers PCs and  Monitors
Why IT? 8 ,[object Object]
IT resources are used average 20%, and up to 95% is idle but still consumes energy
IT’s outdated products make environmental pollution   - 1billion computers will be discarded      by 2010 (it’ll be buried in land)
What is green it
The definition  10 ,[object Object]
efficiently and effectively with minimal or no impact on the environment 
designing, manufacturing, using, and disposing of computers, servers, and associated subsystems
The term "green computing" was probably coined shortly after the Energy Star program began-  a voluntary labeling program to recognize energy-efficiency by the U.S. Environmental Protection Agency in 1992
The definition – Supply and Demand 11 Supply Demand But How? ,[object Object],   harmful substance ,[object Object]
Utilizing the idle IT resource
Making a energy-efficient productRecycle ,[object Object],[object Object]
Overall approach to Green IT 13 Green Design ,[object Object],Green IT Green Manufacturing ,[object Object],Green Use ,[object Object],Green Disposal ,[object Object],[object Object]
Issues
Issues How important do you think an IT product’s energy efficiency will be in your purchasing decisions? 0% 10% 20% 30% 40% 50% 60% Very important 49% 91% Important 42% Neutral 8% Not that important 1% 0% Not at all important [source: 2009 Green IT Report – Semantec, May 2009] 16
Issues Do you have (or plan to have) a Green IT Strategy of your company? 0% 10% 20% 30% 40% 50% 60% No, and no plans to do so 3% 71% No, but we are discussing this 16% We are currently creating such a plan 52% We have a plan, but are revising it 23% 6% We have a plan and are not revising it [source: 2009 Green IT Report – Semantec, May 2009] 17
Issues 18 Because….. Green budgets are on the rise. But,  As time goes, many companies are more than willing to pay a  premium on energy efficient products  – as much as 20 percent more. But,  We’re going to study cost efficient ‘Green IT’ strategy to make company do Green IT actively.
Action plan
Action Plan 1st Long-term Strategy 2nd Short-term Strategy How should it be done? Political Analysis Laws, control Economic Analysis Macroscopic Strategy Making Technological Analysis Energy price trend New technology Socio Culture Analysis Social ethic and normative 20
Action Plan 1st Long-term Strategy 2nd Short-term Strategy Perform deep green approach Operation Perspective Ex. Recycling without waste Management Perspective Production Perspective Ex. Consider green from purchasing stage Ex. Visualization System 21
Strategy  22
Definition Green Management ,[object Object]
Making decision with considering environmental factors from production plan including planning, manufacturing, distribution to customers’ use and disposalGreen IT ,[object Object]
Green of IT(Greening in IT field): Reducing energy consumption by economizing in power of IT devices themselves23
Green IT Paradigm Shift  24 Green IT 2.0 “Green by IT” Green IT 1.0 “Green of IT” Policy and Infra ,[object Object]
 Green City
 Climatic Change Policy1 1 1 1 2 3 4 2 3 4 2 3 4 2 3 4 Business Process and Strategy ,[object Object]
 Tele work
 Supply chain optimizationIT/SW Operation efficiency ,[object Object]
 Thin Client System

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Green IT

  • 1. Green it Yang Seong-Soo, Jeon Bu-HwanMoon Sung-Jin, Hahm Seung-Wan
  • 2. AGENDA Introduction What is Green IT? Roads to Green IT Issues Action Plan Strategy
  • 4.
  • 6. Global warming causes damaging storms, drought, and economic and health problems4
  • 7. Environment - Korea 5 Korea is the #1 among OECD countries The rate of increase in CO₂ emission 0.76% vs 1.2% The portion of population The portion of CO₂ emission We have to do something for Earth
  • 8.
  • 9. That amount is equal to the airline industry
  • 10.
  • 11.
  • 12. IT resources are used average 20%, and up to 95% is idle but still consumes energy
  • 13. IT’s outdated products make environmental pollution - 1billion computers will be discarded by 2010 (it’ll be buried in land)
  • 15.
  • 16. efficiently and effectively with minimal or no impact on the environment 
  • 17. designing, manufacturing, using, and disposing of computers, servers, and associated subsystems
  • 18. The term "green computing" was probably coined shortly after the Energy Star program began- a voluntary labeling program to recognize energy-efficiency by the U.S. Environmental Protection Agency in 1992
  • 19.
  • 20. Utilizing the idle IT resource
  • 21.
  • 22.
  • 24. Issues How important do you think an IT product’s energy efficiency will be in your purchasing decisions? 0% 10% 20% 30% 40% 50% 60% Very important 49% 91% Important 42% Neutral 8% Not that important 1% 0% Not at all important [source: 2009 Green IT Report – Semantec, May 2009] 16
  • 25. Issues Do you have (or plan to have) a Green IT Strategy of your company? 0% 10% 20% 30% 40% 50% 60% No, and no plans to do so 3% 71% No, but we are discussing this 16% We are currently creating such a plan 52% We have a plan, but are revising it 23% 6% We have a plan and are not revising it [source: 2009 Green IT Report – Semantec, May 2009] 17
  • 26. Issues 18 Because….. Green budgets are on the rise. But, As time goes, many companies are more than willing to pay a premium on energy efficient products – as much as 20 percent more. But, We’re going to study cost efficient ‘Green IT’ strategy to make company do Green IT actively.
  • 28. Action Plan 1st Long-term Strategy 2nd Short-term Strategy How should it be done? Political Analysis Laws, control Economic Analysis Macroscopic Strategy Making Technological Analysis Energy price trend New technology Socio Culture Analysis Social ethic and normative 20
  • 29. Action Plan 1st Long-term Strategy 2nd Short-term Strategy Perform deep green approach Operation Perspective Ex. Recycling without waste Management Perspective Production Perspective Ex. Consider green from purchasing stage Ex. Visualization System 21
  • 31.
  • 32.
  • 33. Green of IT(Greening in IT field): Reducing energy consumption by economizing in power of IT devices themselves23
  • 34.
  • 36.
  • 38.
  • 39. Thin Client System
  • 40.
  • 42.
  • 43.
  • 44. Replace old IT assets
  • 45. Take action for managing IT device’s power(energy saving movement) immediately
  • 46. Promoting consolidation and virtualization of IT assets
  • 47. Push ahead with Green Data Center
  • 48. Monitor power usage of IT assets
  • 49. IT asset disposal plan the steps taken in the recycling
  • 50. Provide recycling plan in the IT asset disposal step26
  • 51.
  • 54.
  • 55.
  • 56.
  • 57. Practice strategy -1 Step: Green of IT UNIX Server Comparisons: Five-year Operating Costs 30 Source: IBM
  • 58.
  • 59. X 2 ( from 2002 to 2006)
  • 60. Again X2 (next few years)31 Rising Energy Consumption in the Data center
  • 61.
  • 62. DCIE(Data center infrastructure efficiency ): is a performance improvement metric used to calculate the energy efficiency of a data center.32 Data Center Energy Efficiency Savings Calculator http://www.42u.com/efficiency/energy-efficiency-calculator.htm
  • 63. Practice strategy -1 Step: Green of IT Smart meterA smart meter is an advanced meter (usually an electrical meter) that identifies consumption in more detail than a conventional meter 33
  • 64.
  • 67. New air conditioning systemGreen Office Green Store
  • 68.
  • 69.
  • 70. TESCO inc. introduced “Green Store” - Green Store is about high efficient air conditioning system - It freezes water with night power and operate air conditioning system with those ices - It introduced environment-friendly power items like LED, solar energy - It reduced 50% of CO ₂ and reduced 40% of energy - It saved 123million won during 3years
  • 71.
  • 72.
  • 73.
  • 74. Google started new project about renewable energy - Wind power, solar energy generating facilities, electric rechargeable car - It planed to increase the efficiency of power by 50% - It expected to save $5.5billion by 2010
  • 75. Practice strategy -3 Step: New Green Biz Do focus on ecological business Do concentrate on making green a brand 37 High Brand Awareness Advantages High Competitiveness Sustainability Core Competency
  • 76. Summary 38 Save the expenses Increase the efficiency Corporate Social Responsibility

Editor's Notes

  1. 국내 기업의 경우 서버 CPU 사용량은 평균적으로 20~30% 수준에 불과한데, 이는 피크 사용량을 기준으로 서버를 도입했기 때문이다. 서버에 가상화 기술을 도입하면 현재의 1/3 수준에서도 리소스를 관리할 수 있다. 전문가들은 가상화 적용을 통해 하드웨어의 경우 평균 30% 이상의 물리적 공간이 줄어들고 TCO의 경우20~30% 정도 절감할 수 있을 것으로 보고 있다.Energy consumption is a critical issue for IT organizations today, whether the goal is to reduce cost, save the environment or keep your datacenter running. In the United States alone, datacenters consumed $4.5 billion worth of electricity in 2006. Industry analyst Gartner1 estimates that over the next 5 years, most enterprise data centers will spend as much on energy (power and cooling) as they do on hardware infrastructure.
  2. The Green Grid is an association of IT professionals seeking to dramatically raise the energy efficiency of datacenters through a series of short-term and long-term proposals. Measurement and Benchmarking are key steps to improve your Data Center Energy Efficiencyenable datacenter operators to quickly estimate the energy efficiency of their datacenters, compare the results against other datacenters, and determine if any energy efficiency improvements need to be made