Ux Camp CPH 2013
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Eric Reiss gives a talk on moving beyond responsive design to anticipatory design. He argues that designers should anticipate users' needs rather than simply respond to devices. Reiss also stresses the importance of embracing content and context over worshipping form. He concludes by warning against complacency in the industry and encouraging designers to change the world.
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Ux Camp CPH 2013
- 1. Beyond responsiveness Eric Reiss @elreiss UX Camp CPH 13 April 2013 Copenhagen, Denmark Observations Stories Lessons
- 2. Some thoughts from today � Responsive…to what? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
- 3. re·spon·sive adj 1 : responding, reacting 2 : quick to react
- 9. I’d like to suggest a new term: Anticipatory Design* * With apologies to Buckminster Fuller
- 11. Anticipatory design...ESP 1. Extracts patterns 2. Situationally aware � Location-based services � Motion-based services � Time-based services 3. Predicts needs
- 12. Users
- 13. Content strategy
- 15. Context is the kingdom
- 17. No clicks – everything is in play
- 18. 1st click – is there a preference?
- 19. 2nd click – this could be a pattern
- 20. Third click – yes, there’s a pattern
- 21. Fourth click – time to zero in
- 22. Eric’s life-lesson #1 Don’t respond to the device. Anticipate the needs of those who will use the device.
- 23. Some thoughts from today � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
- 24. We control the experience
- 25. We define the paths
- 26. We have ethical responsibilities
- 27. It’s about how we combine content
- 28. Some thoughts from today � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
- 29. Buzzword du jour
- 31. 1854 Broad St. cholera outbreak
- 32. Infant mortality in Vienna
- 34. Some thoughts from today � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
- 37. If everything is usable, findable, how do we differentiate our brand, product or service? Personality is the venustas (beauty) in interactive media!
- 38. Some thoughts from today � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
- 39. Source: Standard screen patterns by Theresa Neil Design patterns are not design
- 40. Photos by Isabella J. Fortino
- 41. Photos by Isabella J. Fortino
- 42. Photos by Isabella J. Fortino
- 43. Photos by Isabella J. Fortino
- 44. Eric s life-lesson #2 Don’t worship the form. Embrace the content and context.
- 45. Some thoughts from today � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
- 47. ag·ile adj 1 : able to move quickly and easily 2 : mentally quick and resourceful
- 48. The three Scrum questions 1. What did you do yesterday? 2. What will you do today 3. What is blocking your progress?
- 50. The three Scrum questions 1. What did you do yesterday? I sailed west. 2. What will you do today? Sail back to where I was yesterday. 3. What is blocking your progress? These fucking Scrum meetings!
- 51. My Favourite Process DWYNTDTGTSD Do What You Need To Do To Get The Shit Done
- 52. Eric s life-lesson #3 Don’t become a slave to process. Break the rules. Accept the unexpected.
- 53. Some thoughts from today � Responsive…to whom? A firm notion Big data, bigger insights Putting the “A” into “IA” � Design or mass-production? � Process or pedantry? � The Charles H. Duell myth
- 54. Charles H. Duell U.S. Patent Commissioner, 1899 “There is nothing left to invent…” (Urban myth)
- 56. Could there also be too much complacency in our industry today?
- 58. Can we put our work into historical perspective?
- 59. How long is an internet year?
- 60. 1895 00 05 10 15 20 25 30 1935 Wall St. crash First commercial automobile First series-produced automobiles First assembly line
- 61. 1895 00 05 10 15 20 25 30 1935 1993 94 95 96 97 98 99 00 2001 Wall St. crash First commercial automobile First series-produced automobiles First commercial web browser First commercial websites Dot-bomb First assembly line First commercial CMS
- 62. 1895 00 05 10 15 20 25 30 1935 1993 94 95 96 97 98 99 00 2001 Wall St. crash First commercial automobile First series-produced automobiles First commercial web browser First commercial websites Dot-bomb First assembly line First commercial CMS 4.7 years – about 1 standard business cycle!
- 63. So, we’re somewhere in the 1980s...
- 65. Count Helmuth von Moltke No battle plan survives contact with the enemy.
- 66. Eric’s life-lesson #4 Don’t sacrifice your users for the benefit of your employer. No business plan has ever succeeded without customers.
- 67. Bad design causes bad results
- 68. Good design wins customers
- 69. “Cease not to learn until thou cease to live. Think that day lost wherein thou draw’st no letter to make thyself more learn’d, wiser, and better.” Guy Du Faur de Pibrac
- 70. My big message: Don’t be complacent. And you CAN change the world, so get on with it!
- 71. Thanks!
- 72. You can (usually) find Eric at: The FatDUX Group ApS Strandøre 15 DK-2100 Copenhagen Denmark Office: (+45) 39 29 67 77 Mobile: (+45) 20 12 88 44 Twitter: @elreiss er@fatdux.com www.fatdux.com