The document discusses the rise of social video platforms like Snapchat and how brands can leverage them. It provides statistics on platform usage, such as Snapchat having over 800 million users and 10 billion daily video views. Examples are given of brands using social video successfully, such as Taco Bell's announcements on Snapchat. Advice is given for social video strategies targeting different platforms and live streaming. The potential for future video technologies like VR and 360 video is also mentioned.
2. Hi, I’m @EricTTung
Full-Time Social Media
Manager at Nowhere.
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Influencer via Forbes
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3. How many of you
have cut the
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16. What We’re Noodlin’
What is Social Video?
What is the History of Social Video?
What’s the Potential for Video?
Social Video Strategies.
Workshop: How to use these platforms.
Q&A
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17. Social Video Timeline
2012-Sept 2016 Google Hangouts on Air
2013-Ongoing YouTube Live
Feb 2015-Ongoing Meerkat
Mar 2015-Ongoing Periscope
2011-Ongoing Snapchat
Aug 2016-Ongoing
Instagram Stories
Apr 2016-FB Live
Aug 2015-Aug 2016
Blab
Video Apps
Multi-Person
Livestream Apps
Jan 2013-Ongoing Vine
22. Quick Overview
Platform Based Users Limit Format Life
Snapchat App 800 million 10 sec Live Recorded 24 Hrs
Instagram Stories App 500 million* 10 sec Live Recorded 24 Hrs
Periscope App/Twitter 10 million None Live Stream 24 Hrs?
Facebook Live App/FB 1.7 billion* 60min Live Stream Forever
*parent app@EricTTung #BlogElevated
54. "People are obsessed with
Beefy Crunch Burrito so
Snapchat seemed like the
right platform to make the
announcement. Sharing that
story on Snapchat is a fun way
to connect with the fans that
we are thrilled to have...@EricTTung #BlogElevated
55. ”…It’s all about treating
them like personal friends
and not consumers.”
Tressie Lieberman, Taco
Bell Director of Social &
Digital
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63. “If you look at the numbers, Snapchat is
way past being a niche platform. People
use Snapchat to communicate with
friends through pictures and video in
mobile — it’s a fascinating and important
trend in digital and social right now, and
brands have a place to play there.” - Alicia
Jones, Honda/Acura social marketing
manager
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88. “We built this big technology
platform so we can go and
support whatever the most
personal and emotional and raw
and visceral ways people want to
communicate are as time goes
on.” – Mark Zuckerberg
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