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Umm… How
does Snapchat
Work?*
*and other new video platforms.
#BlogElevated@EricTTung
Hi, I’m @EricTTung
Full-Time Social Media
Manager at Nowhere.
#HIREERIC
#33 Social Media
Influencer via Forbes
Co-Founder & Board
Member of Social Media
Association of Houston
@EricTTung #BlogElevated
How many of you
have cut the
cord?
@EricTTung #BlogElevated
@EricTTung #BlogElevated
Video used to be
on a schedule.
@EricTTung #BlogElevated
Or at least
sequential.
@EricTTung #BlogElevated
Now it’s always
on, and more
powerful than
ever before.
@EricTTung #BlogElevated
This is John
Oliver
You Probably recognize
him.
His debut “Last Week
Tonight” garnered 1.11
million viewers.
@EricTTung #BlogElevated
This is
You Probably don’t
recognize her.
She turned 20 this year.
@EricTTung #BlogElevated
This is her YouTube
Channel
@EricTTung #BlogElevated
She has…
10 million YouTube
subscribers.
@EricTTung #BlogElevated
A clothing line
@EricTTung #BlogElevated
A smell.
@EricTTung #BlogElevated
Who makes more of an
impact: Beth or John?
@EricTTung #BlogElevated
This is the
impact of
social video.
@EricTTung #BlogElevated
What We’re Noodlin’
What is Social Video?
What is the History of Social Video?
What’s the Potential for Video?
Social Video Strategies.
Workshop: How to use these platforms.
Q&A
@EricTTung #BlogElevated
Social Video Timeline
2012-Sept 2016 Google Hangouts on Air
2013-Ongoing YouTube Live
Feb 2015-Ongoing Meerkat
Mar 2015-Ongoing Periscope
2011-Ongoing Snapchat
Aug 2016-Ongoing
Instagram Stories
Apr 2016-FB Live
Aug 2015-Aug 2016
Blab
Video Apps
Multi-Person
Livestream Apps
Jan 2013-Ongoing Vine
So… Why the
Explosion in
Social Video?@EricTTung #BlogElevated
1. Camera Quality
@EricTTung #BlogElevated
2. Screen Quality@EricTTung #BlogElevated
3. Network Quality
@EricTTung #BlogElevated
Quick Overview
Platform Based Users Limit Format Life
Snapchat App 800 million 10 sec Live Recorded 24 Hrs
Instagram Stories App 500 million* 10 sec Live Recorded 24 Hrs
Periscope App/Twitter 10 million None Live Stream 24 Hrs?
Facebook Live App/FB 1.7 billion* 60min Live Stream Forever
*parent app@EricTTung #BlogElevated
Yes, Snapchat
has 800 million
users.
@EricTTung #BlogElevated
(How many of
you are on
LinkedIn?)
@EricTTung #BlogElevated
They only have
450
million@EricTTung #BlogElevated
What’s the
Potential for
Video?@EricTTung #BlogElevated
(Are
Snapchatters
all teenagers?)@EricTTung #BlogElevated
0%
20%
40%
60%
80%
100%
120%
18-24 25-34 Over 35
Growth in 2015
@EricTTung #BlogElevated
60% of All
Smartphone
Users are on
Snapchat@EricTTung #BlogElevated
Snapchat’s Daily
Views have
Increased 400%
Year over Year
@EricTTung #BlogElevated
That’s
10,000,000,000
Daily Views
@EricTTung #BlogElevated
Snapchat’s Daily
Views are greater
than Facebook’s
@EricTTung #BlogElevated
60% of All
Snapchat Users
18-34
@EricTTung #BlogElevated
By 2030, 75% of
the workplace will
be Millennials.
@EricTTung #BlogElevated
110 Years of Video
are watched on
Periscope Daily.
@EricTTung #BlogElevated
Over 200 million
Periscope Videos
have been
broadcast.@EricTTung #BlogElevated
75% of Periscope
users are under
35 years of age.
@EricTTung #BlogElevated
People spend 300%
as much time
watching live video
vs. recorded.
@EricTTung #BlogElevated
Facebook users
have watched over
1,000,000 hours of
VR based video.
@EricTTung #BlogElevated
Video posts have
135% more organic
reach than images.
@EricTTung #BlogElevated
Over
8,000,000,000
Facebook Video
Views Daily.@EricTTung #BlogElevated
Instagram Stories:
(vs. Snapchat)
- Better drawing
- More Story Segmentation
- No Geo Tagging
- No Face Filters
@EricTTung #BlogElevated
Video
Strategy@EricTTung #BlogElevated
Behind the
Scenes
@EricTTung #BlogElevated
Event
Engagement
#BlogElevated
Product
Sneak Peak
@EricTTung #BlogElevated
New
Products
@EricTTung #BlogElevated
Employee or
Influencer
Takeover
@EricTTung #BlogElevated
Tips and
Tricks or
How-To
@EricTTung #BlogElevated
Coupons & Promos
@EricTTung #BlogElevated
Case
Studies@EricTTung #BlogElevated
One of the
first major
brands on
Snapchat
@EricTTung #BlogElevated
@EricTTung #BlogElevated
"People are obsessed with
Beefy Crunch Burrito so
Snapchat seemed like the
right platform to make the
announcement. Sharing that
story on Snapchat is a fun way
to connect with the fans that
we are thrilled to have...@EricTTung #BlogElevated
”…It’s all about treating
them like personal friends
and not consumers.”
Tressie Lieberman, Taco
Bell Director of Social &
Digital
@EricTTung #BlogElevated
@EricTTung #BlogElevated
@EricTTung #BlogElevated
@EricTTung #BlogElevated
@EricTTung #BlogElevated
@EricTTung #BlogElevated
Offered previews at a new
model for Snapchat followers.
@EricTTung #BlogElevated
@EricTTung #BlogElevated
“If you look at the numbers, Snapchat is
way past being a niche platform. People
use Snapchat to communicate with
friends through pictures and video in
mobile — it’s a fascinating and important
trend in digital and social right now, and
brands have a place to play there.” - Alicia
Jones, Honda/Acura social marketing
manager
@EricTTung #BlogElevated
“Dunkin Brands
University” Tour on
Facebook Live@EricTTung #BlogElevated
@EricTTung #BlogElevated
They had 4,000
likes and
31,680 views.@EricTTung #BlogElevated
Posts entertaining
Facebook Live
Videos.@EricTTung #BlogElevated
How many
rubber bands
does it take to
explode a
watermelon?
@EricTTung #BlogElevated
The video was
45 minutes long.
@EricTTung #BlogElevated
People began questioning their life choices.
@EricTTung #BlogElevated
We can probably relate to this one…
@EricTTung #BlogElevated
(I’ll save you 45 minutes)
It too 690 rubber bands
@EricTTung #BlogElevated
More than 800,000
people watched it
live. More than
10,000,000 watched
the recording.
@EricTTung #BlogElevated
In fact, this guy noticed…
@EricTTung #BlogElevated
Or this…
@EricTTung #BlogElevated
Or this factoid…
@EricTTung #BlogElevated
Periscope
Videos
@EricTTung #BlogElevated
@EricTTung #BlogElevated
They mostly just
have fun.
@EricTTung #BlogElevated
Why is live
video so
successful?
@EricTTung #BlogElevated
It’s timeless.
@EricTTung #BlogElevated
It’s cost
effective.
@EricTTung #BlogElevated
It’s simple.
@EricTTung #BlogElevated
Audience
Engagement.
@EricTTung #BlogElevated
People no longer
expect highly
produced videos.
@EricTTung #BlogElevated
It’s raw.
@EricTTung #BlogElevated
#HireEric
@EricTTung #BlogElevated
“We built this big technology
platform so we can go and
support whatever the most
personal and emotional and raw
and visceral ways people want to
communicate are as time goes
on.” – Mark Zuckerberg
@EricTTung #BlogElevated
How to Start
Snapchat for
Your Blog
@EricTTung #BlogElevated
1. Sign Up.
@EricTTung #BlogElevated
2. Promote your
Username/Snapc
ode on other
channels.@EricTTung #BlogElevated
@EricTTung #BlogElevated
@EricTTung #BlogElevated
@EricTTung #BlogElevated
@EricTTung #BlogElevated
3. Reward your
followers with
special offers,
promos, contests.
3. Reward
followers with
promos, contests,
giveaways.@EricTTung #BlogElevated
4. Distribute
meaningful, useful,
helpful, entertaining
video content.
@EricTTung #BlogElevated
5. Use stories to
distribute, or target
with messaging.
@EricTTung #BlogElevated
@EricTTung #BlogElevated
So… How exactly
do you get around
Snapchat?
@EricTTung #BlogElevated
SnapchatLayout
Home
Connect
Memories
Feed Stories
@EricTTung #BlogElevated
Live Social
Video is
Just The
Beginning.
@EricTTung #BlogElevated
360 Video
@EricTTung #BlogElevated
Virtual Reality Video
@EricTTung #BlogElevated
And Now… Here’s How
To Use These
Platforms!
@EricTTung #BlogElevated
Save This
Presentation:
erict.co/BESnap
@EricTTung #BlogElevated
 My Snapcode
 My Handle Everywhere
@EricTTun

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