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SoundCloud
       A Cloud-service for Sound


Eric Wahlforss, Co-Founder/CTO, SoundCloud

             AWS London 4/11-2008
hello, I’m

eric
from

SoundCloud
SE to the DE
Cloud service...
Cloud service...
...for people who
deal with music
Send
 Receive
Distribute
New ecosystem
Producers
 Artists
   Djs

            New ecosystem
Producers
 Artists
   Djs

            New ecosystem
A&Rs
Producers
               Labels
 Artists
               Studios
   Djs

            New ecosystem
A&Rs
Producers
               Labels
 Artists
               Studios
   Djs

            New ecosystem
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
   Djs                      Bloggers
            New ecosystem
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
   Djs                      Bloggers
            New ecosystem
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
   Djs                      Bloggers
            New ecosystem
                            Mashup
                            makers
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
   Djs                      Bloggers
            New ecosystem
                            Mashup
                            makers
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
   Djs                      Bloggers
            New ecosystem
                            Mashup
                            makers
             Bedroom Djs
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
   Djs                      Bloggers
            New ecosystem
                            Mashup
                            makers
             Bedroom Djs
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
   Djs                      Bloggers
            New ecosystem

 Radio                      Mashup
stations                    makers
             Bedroom Djs
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
   Djs                      Bloggers
            New ecosystem

 Radio                      Mashup
stations                    makers
             Bedroom Djs
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
   Djs                      Bloggers
            New ecosystem

 Radio                      Mashup
stations                    makers
             Bedroom Djs
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
   Djs                      Bloggers
            New ecosystem

 Radio                      Mashup
stations                    makers
             Bedroom Djs
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
   Djs                      Bloggers
            New ecosystem

 Radio                      Mashup
stations                    makers
             Bedroom Djs
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
   Djs                      Bloggers
            New ecosystem

 Radio                      Mashup
stations                    makers
             Bedroom Djs
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
   Djs                      Bloggers
            New ecosystem

 Radio                      Mashup
stations                    makers
             Bedroom Djs
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
   Djs                      Bloggers
            New ecosystem

 Radio                      Mashup
stations                    makers
             Bedroom Djs
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
   Djs                      Bloggers
            New ecosystem

 Radio                      Mashup
stations                    makers
             Bedroom Djs
A&Rs
Producers                     Fans
               Labels
 Artists                     Stores
               Studios
   Djs                      Bloggers
            New ecosystem

 Radio                      Mashup
stations                    makers
             Bedroom Djs
Send
 Receive
Distribute
ftp://flickr.zip
“hi, my psw is “echelon”, log in wt usrname “brie-cheese” and got to folder “temp-
  temp-tracks” and check out my new release (file is called Release_Final_3.zip),
                                      kthxbai”
Desktop World
    Artist                    Producer/DJ



    Label                       Studio




 Publisher                      Retailer


Distributor                    Ad agency
Cloud World
    Artist                  Producer/DJ



    Label                     Studio




 Publisher                    Retailer


Distributor                  Ad agency
Ok, hands on, how
  does it work?
     3 Steps
1
Sending Music
1. Sending Music



  Fast & Easy Sending wt stats
1. Sending Music



                   Precision tools
2
Receiving Music
2. Receiving Music



                     DropBox
2. Receiving Music



               Music Inbox, Online
3
Distributing Music
3. Distributing Music




                        Upload.
                         Once.
3. Distributing Music




      The Best Looking
      Widget on The Web
3. Distributing Music
3. Distributing Music




        Share the context
Send
 Receive
Distribute
Paying The Bills
Cloud Service
(Disclaimer)
Cloud Architecture
Cloud Architecture
‣ How I stopped worrying and love queues
Cloud Architecture
‣ How I stopped worrying and love queues

‣ Simple machine-scaling
Cloud Architecture
‣ How I stopped worrying and love queues

‣ Simple machine-scaling

‣ Cost-control
Cloud Architecture
‣ How I stopped worrying and love queues

‣ Simple machine-scaling

‣ Cost-control

‣ Flexibility
Cloud Architecture
‣ How I stopped worrying and love queues

‣ Simple machine-scaling

‣ Cost-control

‣ Flexibility

‣ New problems
Good stuff
Good stuff
‣ RabbitMQ: Super-fast Erlang-based
  queue, rabbitmq.com
Good stuff
‣ RabbitMQ: Super-fast Erlang-based
  queue, rabbitmq.com

‣ Nanite: Self-assembling fabric of Ruby
  daemons, github.com/ezmobius/nanite
Good stuff
‣ RabbitMQ: Super-fast Erlang-based
  queue, rabbitmq.com

‣ Nanite: Self-assembling fabric of Ruby
  daemons, github.com/ezmobius/nanite

‣ SimpleDB+CouchDB:
  incubator.apache.org/couchdb
The Cloud Player
The Cloud Player
Thank you!
 soundcloud.com/forss
Questions?
Eric Wahlforss, eric@soundcloud.com, soundcloud.com/eric

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