Affiliate marketing travel companies

Affiliate marketing travel companies
In this file, you can ref free useful materials about affiliate marketing travel companies and other
materials for affiliate marketing travel companies such as affiliate programs, affiliate tips…
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I. Affiliate marketing guides
With European consumers expected to spend €15bn less on their holidays in 2010, UK travel companies
are increasingly exploring the potential of performance based online channels.
For marketers this represents an ideal opportunity to explore the benefits Affiliate Marketing can offer.
Travel remains the number one advertiser sector within the affiliate industry and accounts for 30% of
consumer bookings through online travel websites.
That said, there are inherent challenges within Affiliate Marketing that can hamper programmes. While
no one doubts the potential reach of affiliates, the complexity of the relationships and resource needed
to optimise the channel can frequently lead to poorly run campaigns.
With the increased focus on driving sales in these difficult times, advertisers are investing in ROI and
performance based channels. According to the European Travel Index Report from the Centre for
Economics and Business Research, the internet remains a strategic driver for holiday spending and
continues to be the biggest area of growth within the travel industry.
Some 54% of all web users across Europe research and book travel related services through the internet.
Online travel spending has climbed from €58.4bn in 2008 to €66.9bn in 2009, and is predicted to reach
€74.3bn by the end of 2010.
The report states; “Contrary to the decline experienced by the travel industry as a whole, online
bookings will have risen by a recession-busting 27% since 2008 by the end of this year and by 146% since
2005.”
Performance review phrases comments/ free download examples Page 1

Anneli Ritari, Senior Travel Strategist at bigmouthmedia who manage the affiliate programme for
MacDoald Hotels, offers some insight into the focus for hoteliers in 2010, "There can be little doubt that
the travel industry now truly appreciates how effective affiliate marketing can be.
"Our recent travel survey showed that travel companies spend on average 10% of online marketing
budgets in 2009 on affiliate marketing, but hotel suppliers spend an even larger proportion - an average
of 18%”.
She adds that will only increase but this additional focus will bring heightened challenges, “80% of
hoteliers are reporting they will increase budgets this year. It will therefore become increasingly
important that affiliate marketing is integrated with search and other digital channels, so that strategies
can be aligned allowing for maximum returns."
Another agency that has noticed a greater shift towards Affiliate Marketing is Arena Quantum, formerly
BLM Quantum, who manages several travel affiliate programmes including Haven Holidays.
Rich Way, Head of Affiliates for Arena Quantum explains, “As an agency, it is encouraging that through
continued focus on the affiliate channel, we are still finding huge numbers of opportunities within the
travel sector including un-monetised niches and new re-numeration models - ones that we expect to
provide substantial growth for our clients over the coming year.”
With this increased focus, advertisers are appreciating both the volume and value the full scope of
Affiliate Marketing offers. As any advertiser fully engaged with the affiliate channel will tell you
however, there’s no getting away from the basic advice that hard work and ongoing optimisation are the
keys to success.
Blue Chip Vacations, one of the fastest growing accommodation providers in the UK has fully embraced
the benefits of Affiliate Marketing within their business and acknowledges the investment needed.
Anthony Dodd from Blue Chip said, “We have had to work tirelessly to develop our affiliate programme
and establish a highly motivated affiliate base.”
Jodine Milne from Megabus who launched their affiliate programme in 2009 also recognizes Affiliate
Marketing is a long haul strategy that requires constant care.
“We aim to build deep, open relationships with our partners that allow key information to be passed
frequently and transparently, so that the two parties can benefit from each other’s promotional
activity,” she said.
As an advertiser who has only recently become aware of the full scope of the industry Milne adds “we
believe that Affiliate Marketing will continue to grow and develop as more organisations and individuals

become aware of the potential of this channel. It provides an excellent value method for merchants to
promote and drive sales of their products and services.”
Affiliate Marketing has contributed substantially to the significant growth of online travel and continues
to expand its market share.
Those merchants who are willing to invest time and resource, and offer a flexible approach to the full
range of opportunities Affiliate Marketing offers them, will be the ones best placed to survive these
challenging times.
II. Affiliate marketingstrategies
Affiliate marketing is a low-cost
way for merchants to build
awareness and showcase their
products and services. The model
is simple; it works as a
commission-based referral
system. A partner or affiliate
markets a merchant's products
for a "piece of the pie."
Affiliate marketing experts often make an income that can tally over five figures
per month, however only 1 to 5% of thousands of marketers achieve this level.
When an affiliate reaches this elite level they are often referred to as a "super"
affiliate.
How does one become a super affiliate? Can anyone do it? Super affiliates have
common tactics that they embrace and put into place. Anyone can become a
super affiliate, but it will not come without blood, sweat, and a hefty time
commitment. The typical super affiliate possesses the following traits:
 Persistence
 Patience
 Thirst for Knowledge

These three traits combined with the following strategy gives you the formula for
the makings of a "super" affiliate.
1. Find a Unique Niche
The mistake that many affiliate marketing hopefuls have in common is that they
try to offer everything under the sun rather than focusing on a specific niche
market. Do not scatter your efforts, focus on your niche, promote it, and sell it
well.
2. Search Engine Marketing
Once you've built your affiliate storehouse you will need to promote it. Many
affiliates use pay-per-click engines. I suggest that you learn how to achieve organic
search results or hire a search engine marketing company. This will save you from
spending all your profits on pay-per-click engines. Only use pay-per-click engines
if you know what you are doing, otherwise all your profits may end in the hands of
Google Adwords or Overture.
3. Know Your Product, Know Your Audience
Create a resource. By taking the time to learn about the products and/or services
that you are offering you can create information that builds your credibility. That
credibility builds trust. If your viewers do not have trust in you more than likely
they will not purchase from your storehouse. If you want more information on the
psychological process that an online buyer goes through I suggest that you read
my article on the Five Levels of Internet Marketing and the Sales Process. This will
help you in creating a web site that converts well, which in return will increase
your cash flow.
4. Don't Put All Your Eggs in One Basket
Promote products from different merchants. This way if you have a problem with
receiving payment from a merchant, or their products do not convert well the
effects on your business will be minimal. Watch out for exclusivity agreements;
remember this is your business. Protect yourself and diversify so that you do not

feel the famine effect if something goes wrong. There is absolutely nothing wrong
with promoting niche products from different merchants.
5. Seek Knowledge and Embrace Change
If you are familiar with Internet marketing at all you know that what worked three
months ago may not work today. Stay on top of the trends. Seek knowledge, start
by learning something new about affiliate marketing daily. For example remember
those marketing tools called "banner" that use to drive sales at an astronomical
rate a few years ago? Well those banners developed a term called "banner
blindness." That means most online viewers will not click on banners even if they
do pertain to what they are looking for. To be a "super" affiliate you must always
spend time reading, learning, and embracing the changes in Internet marketing.
6. Don't Give Up
It's hard to do, and most of the time those dabbling in affiliate marketing give up
way too soon. Monitor your statistics, watch to see what is working and what is
not. Make changes when necessary. Do one thing daily to promote your storehouse
and be patient. Before you know it you will start getting payments.
Remember that it will not happen overnight. Encompass and develop the
persistence, patience, and knowledge. Then follow the tactics I've mentioned
above and you are on your way to becoming a "super" affiliate.

Affiliate marketing travel companies

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