A trans-media and participatory web documentary to: - exploit and share your knowledge capital - maximize the impact of your advocacy campaigns - engage users in formalizing and socializing their knowledge

1. Concept & UX Design by
Ermete MARIANI
www.crossingconflicts.com/tripoli
Crossing conflicts in Syria Street
Tripoli – Lebanon
WHY ?

2. Why illustrated storytelling ?
to maximise the impact of your knowledge

3. the problem:
reports are
virtually invisible
The World Bank invests about
one-quarter of its budget for
country services in
knowledge products
but more than 31 percent of
policy reports are never
downloaded
http://www.google.fr/url?sa=t&rct=j&q=&esrc=s&source=web&cd=2&cad=rja&uact=8&ved=0CCQQFjAB&url=http%3A%2F%2Fdocuments.worldbank.org%2Fcurated%2Fen%2F2014%2F05
%2F19456376%2Fworld-bank-reports-widely-read-world-bank-reports-widely-read&ei=zwTGVO2zJonVavbogLgL&usg=AFQjCNF2OxH8Yu830baJpDSw2WTIUqoI4A&sig2=Ln_gogmEHmd-
CkGBWRHPIw
By Crossing Conflicts
www.crossingconflicts.com/tripoli

4. http://www.google.fr/url?sa=t&rct=j&q=&esrc=s&source=web&cd=1&cad=rja&uact=8&ved=0CCEQFjAA&url=http%3A%2F%2Fwww.oecd.org%2Fdac%2Faft%2FMappingGlobalV
alueChains_web_usb.pdf&ei=BxLGVKjzC8zjaNX0gOAB&usg=AFQjCNGJvTrd4A4pwLFNC6f9kyDUIm7wrw&sig2=CUbAFDV_lywc4fSNgVA41Q
Globalisation in a Nutella jarwhereas visual
knowledge
goes viral
in the OECD report “the global
value chain” there is this
smart map that went viral
and, eventually, it inspired a
Nutella communication
campaign
By Crossing Conflicts
www.crossingconflicts.com/tripoli

5. best suited for

6. maximising the
impact of your
advocacy
campaigns
• by informing and
entertaining at the same
time
• by empowering your
audience to contribute to
the storytelling
some best practices…
http://www.lastdaysofivory.com/
By Crossing Conflicts
www.crossingconflicts.com/tripoli

7. to give a social
life to your
reports
by engaging users in
reporting on hot topics
by integrating UGC - user-
generated contents - into the
storytelling
By Crossing Conflicts
www.crossingconflicts.com/tripoli

8. to better exploit
your knowledge
capital
by putting together scattered
information and materials in
a coherent and engaging way
by creating meaningful and
user-friendly environments
that facilitates the navigation
through knowledge
By Crossing Conflicts
www.crossingconflicts.com/tripoli

9. Knowledge Management Cycle
to engage users
in socialising and
formalising
knowledge
• by commenting and
sharing information on the
web platform
• by producing and sharing
their own knowledge and
multimedia materials
By Crossing Conflicts
www.crossingconflicts.com/tripoli

10. By Crossing Conflicts
www.crossingconflicts.com/tripoli
presentation by Ermete Mariani
Illustrations and
cartoons
Davide GAROTA
Photography
Paola PIACENZA
Raed RAFEI
Interviews
Stella MORGANA
Paola PIACENZA
Raed RAFEI
Video editing
Paola PIACENZA
Ermete MARIANI
Web development
Ermete MARIANI
E3online
Content curation
Ermete MARIANI
Animations
Barbara GOVIN
Concept & UX design
Ermete MARIANI