Partnering for performance: the CFO and the chief marketing officer
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Our latest #EY thought-leadership, Partnering for performance Part 4: the CFO and the chief marketing officer (CMO), examines although the CFO-CMO relationship has become closer and more collaborative in the last three years, in many organizations it is not happening quickly enough to adapt to a digital world. CFO highlights a lack of common processes and continued cultural differences remain significant barriers to the relationship. Four key steps are outlined that CFOs and CMOs can follow to foster to a successful relationship.
