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Leveraging artificial intelligence (AI) for
credit scoring
Case study
Context:
A bank in Philippines was looking to provide
lending solutions to financially include the
unbanked population. Traditional credit scoring
was used to gauge the credit worthiness of the
consumers. Because of lack of credit bureau
data, the credit score was not reliable to assess
the creditworthiness of the customers and
their willingness to pay.
Proposed solution:
An alternative credit scoring solution that
integrates AI and big data
Leveraging on big data analytics technology to
generate creditworthiness assessments
Areas of analysis:
• Social media
• Browsing behavior
• Background information
• Payment habits
• Employment data
Client impact:
• Financially included the underbanked
consumers
• Generated reliable creditworthiness
assessments for small and medium
enterprises (SMEs)
• Attracted SMEs from developing markets
Contact us
Varun Mittal
EY Global Emerging Markets FinTech
Leader
varun.mittal@sg.ey.com
Challenges faced by institutions
Inaccurate or manipulated data on
social network
Resource- intensive reporting
Compliance issues with credit laws
and regulations
Hiring additional compliance staff
Data segregation and security
issues
Advanced analytics processing
requirements and complexities
Solution benefits
Efficient and
faster
outcomes
1
Effective and
holistic credit
assessment
2
Better
customer
experience
3
Personalized
structuring
4
AI
Leading-edge tech capabilities
Credit scoring
engine
Text analytics Big data
Clickstream
Time or Location
Telco data
Credit
registers
Employer
data
Payments
Purchase
history
Sales
history
Chargebacks
Applications
Device Contacts
Settings
Friends
Comments
Posts Likes
Timeline
Personal data
Hobbies
Telco data
Smart banking
GPS data
Location of card
usageClient address
ProxiesCookies
Third-party
data
Geo-
location
similarities
E-commerce
Social
Media
PC,
Mobile
Browsing
behavior
AI-powered credit scoring
Website: www.ey.com/sg/fintechhub
Email: fintech@sg.ey.com
Sahil Gupta
EY ASEAN FinTech Manager
sahil.gupta@sg.ey.com
EY | Assurance | Tax | Transactions | Advisory
About EY
EY is a global leader in assurance, tax, transaction and advisory
services. The insights and quality services we deliver help build
trust and confidence in the capital markets and in economies the
world over. We develop outstanding leaders who team to deliver
on our promises to all of our stakeholders. In so doing, we play a
critical role in building a better working world for our people, for
our clients and for our communities.
EY refers to the global organization, and may refer to one or
more, of the member firms of Ernst & Young Global Limited, each
of which is a separate legal entity. Ernst & Young Global Limited,
a UK company limited by guarantee, does not provide services to
clients. For more information about our organization, please visit
ey.com.
© 2018 EYGM Limited.
All Rights Reserved.
EYG no. 011378-18Gbl
ED None.
This material has been prepared for general informational purposes only and is not
intended to be relied upon as accounting, tax or other professional advice. Please
refer to your advisors for specific advice.
ey.com

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Leveraging artificial intelligence (AI) for credit scoring

  • 1. Leveraging artificial intelligence (AI) for credit scoring Case study Context: A bank in Philippines was looking to provide lending solutions to financially include the unbanked population. Traditional credit scoring was used to gauge the credit worthiness of the consumers. Because of lack of credit bureau data, the credit score was not reliable to assess the creditworthiness of the customers and their willingness to pay. Proposed solution: An alternative credit scoring solution that integrates AI and big data Leveraging on big data analytics technology to generate creditworthiness assessments Areas of analysis: • Social media • Browsing behavior • Background information • Payment habits • Employment data Client impact: • Financially included the underbanked consumers • Generated reliable creditworthiness assessments for small and medium enterprises (SMEs) • Attracted SMEs from developing markets Contact us Varun Mittal EY Global Emerging Markets FinTech Leader varun.mittal@sg.ey.com Challenges faced by institutions Inaccurate or manipulated data on social network Resource- intensive reporting Compliance issues with credit laws and regulations Hiring additional compliance staff Data segregation and security issues Advanced analytics processing requirements and complexities Solution benefits Efficient and faster outcomes 1 Effective and holistic credit assessment 2 Better customer experience 3 Personalized structuring 4 AI Leading-edge tech capabilities Credit scoring engine Text analytics Big data Clickstream Time or Location Telco data Credit registers Employer data Payments Purchase history Sales history Chargebacks Applications Device Contacts Settings Friends Comments Posts Likes Timeline Personal data Hobbies Telco data Smart banking GPS data Location of card usageClient address ProxiesCookies Third-party data Geo- location similarities E-commerce Social Media PC, Mobile Browsing behavior AI-powered credit scoring Website: www.ey.com/sg/fintechhub Email: fintech@sg.ey.com Sahil Gupta EY ASEAN FinTech Manager sahil.gupta@sg.ey.com
  • 2. EY | Assurance | Tax | Transactions | Advisory About EY EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities. EY refers to the global organization, and may refer to one or more, of the member firms of Ernst & Young Global Limited, each of which is a separate legal entity. Ernst & Young Global Limited, a UK company limited by guarantee, does not provide services to clients. For more information about our organization, please visit ey.com. © 2018 EYGM Limited. All Rights Reserved. EYG no. 011378-18Gbl ED None. This material has been prepared for general informational purposes only and is not intended to be relied upon as accounting, tax or other professional advice. Please refer to your advisors for specific advice. ey.com