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EY Attractiveness Survey - Europe 2015: Time for recovery.

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Investors seem convinced that Europe has finally broken free from recession and is finding the path for sustainable growth. However, excessive bureaucracy and slow recovery figures are still seen as major impediments. Geopolitical unrest in some countries, and insecurity regarding energy policies, public deficits and changes in legislation also are deterrents. Barcelona is Spain’s most attractive city, but needs to boost its economy mix promoting all business sectors in order to rank higher and compete with other European cities.

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EY Attractiveness Survey - Europe 2015: Time for recovery.

  1. 1. Europe 2015: Time for recovery EY Attractiveness Survey July 2015
  2. 2. Page 2 Europe is back on track Europe 2015: Comeback Time EY Attractiveness Survey On the 13th edition of our annual foreign investment study we have gathered the opinions of over 800 international executives. 59% of them consider that Western Europe’s attractiveness will be gaining speed over the next three years. http://www.ey.com/ES/es/Home/EY- european-attractiveness-survey-2015
  3. 3. Page 3 Positive signs in the European markets ► Europe attracted 4.341 investment projects in 2014, with a 10% annual increase. They created 185.583 new jobs. ► Executives believe that the continent will gain sustainable growth in the next years despite doubts regarding Greece and the slow speed of recovery of some of the largest economies. ► Cities play a major role in generating growth, innovation and entrepreneurial activities. ► London, Paris and Berlin remain the tree most attractive destinations for foreign investment. Europe 2015: Comeback Time
  4. 4. Page 4 Spain, in 4th position Europe 2015: Comeback Time ► Spain received 232 projects of direct foreign investment in 2014, with a 5% annual increase. ► However, the rhythm of job creation slowed down.
  5. 5. Page 5 Interest in Catalunya grows ► Almost half of the foreign direct investment projects in Spain are located in Catalunya. ► The region registers a 27% annual rise in the number of deals. ► The United States, Germany and France remain the main countries of origin. ► Financial services and manufacturing are the two most attractive business sectors, but IT, Med-Tech and clean energy are on the rise. Europe 2015: Comeback Time
  6. 6. Page 6 Barcelona: focus on generating employment ► Barcelona remains the eighth most attractive European city for foreign investors. ► Its metropolitan area concentrated the majority of the 7.000 new jobs created in Catalunya by international companies last year. ► No other European city has managed to translate its investment figures into such a high level of new employment. Europe 2015: Comeback Time
  7. 7. Page 7 To conclude Europe 2015: Comeback Time
  8. 8. Page 8 Guidelines to consolidate growth On the road towards further competitiveness ► Investors seem convinced that Europe has finally broken free from recession and is finding the path for sustainable growth. ► However, excessive bureaucracy and slow recovery figures are still seen as major impediments. Geopolitical unrest in some countries, and insecurity regarding energy policies, public deficits and changes in legislation also are deterrents. The local picture ► Barcelona is Spain’s most attractive city, but needs to boost its economy mix promoting all business sectors in order to rank higher and compete with other European cities. ► Companies and public administrations need to work together to simplify processes and promote initiatives that attract international talent. Europe 2015: Comeback Time
  9. 9. Page 9 Thank you! Europe 2015: Comeback Time

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