6. Four
trends
that
are
accelerating
change
in
U.S.
museums:
1) indoor
navigation
and
location-‐based
services,
2) new
ways
of
seeing:
360
&
3D
video/AR/MR/VR
3) external
pressure
to
change
-‐ grassroots
initiatives.
4) internal
pressure
to
evolve
-‐ digital
transformation
8. The
Holy
Grail
Your
phone
is
able
to
provide
you
with
content
relevant
to
where
you
are
in
the
museum,
without
you
telling
it,
or
punching
in
a
number,
or
scanning
a
QR
code,
or…
9. An
early
win
The
Museum
of
Old
and
New
Art
(MONA)
Hobart,
Australia,
2011
13. The
recipe
for
success?
• Unusual
content
• Choice
of
content
• Up-‐to-‐date
content
• An
indoor
map
that
really
works
14. It’s
a
growth
field
Here
are
just
a
few
of
the
vendors
seeking
to
make
their
mark
on
the
field
by
pushing
location-‐based
“solutions”
to
museum
wayfinding
and
content
delivery
“problems.”
• Guidigo
• Cuseum
• Detour
• Oncell
• Antenna
• Acoustiguide
• Izitravel
• And
more…
15. new
ways
of
seeing
The
brave
new
worlds
of
360º,
3D,
AR,
MR,
VR
36. The
network
organizational
model
“The
shift
from
hierarchical
organizational
structures
to
networked
ones
is
the
dominant
theme
of
the
current
era.”
Catherine
Bracy,
at
the
Museum
Computer
Network
2016
conference
41. An
example:
Museumhive
• An
informal,
community-‐
centered gathering,
• A
hybrid
structure
which
involves
members
who
come
and
go,
• Participation
is
wide,
• The
barrier
to
entry
is
as
low
as
we
can
make
it,
• There
is
a
tangible
outcome
to
the
effort
42. Another
example:
Drinking
About
Museums
• Informal,
unofficial
• No
central
authority
• No
membership
rules
• Leverages
social
media
44. #hashtag
activism
The
modern
Internet
gives
individuals
great
ability
to
make
their
voices
heard
in
ways
that
were
impossible
in
the
last
century.
The
“signal
boost”
that
can
happen
when
like-‐minded
individuals
share
content
and
spread
it
through
their
personal
networks
can
cause
ideas
to
spread
rapidly.
The
#
sign
has
become
an
important
part
of
everyday
life.
45. Examples
of
hashtag
campaigns
Social
issues:
#svegliamuseo – “Wake
up,
museums!”
Campaign
to
shame
Italian
museums
into
paying
more
attention
to
digital
#DropBP – Campaign
to
get
the
British
Museum
to
drop
British
Petroleum
as
a
sponsor
#MuseumWorkersSpeak – Campaign
to
highlight
and
change
unfair
labor
practices
in
museums.
#museumsrespondtoferguson – Campaign
to
mobilize
American
museums
against
violence
against
African-‐Americans.
Awareness
raising:
#askacurator
#empty___
(#emptymet,
#emptymfa,
etc…)
#InstaSwap (London,
NYC,
LA,
etc…)
#historichousecrush
46. The
network
changes
how
we
perceive
everything
“Art
is
nothing
important.
Where
its
important
is
where
it
connects
people
to
people,
and
people
to
events,
and
people
to
things.
It’s
a
social
network
of
objects.”
David
Newbury,
Museum
Computer
Network
2016
conference
48. “You
need
to
know
what
you’re
doing
digitally.
You
need
to
have
a
convincing
story.
We
call
this
story
a
strategy.”
Visser/Richardson
Digital
media
touches
every
aspect
of
a
modern
organization
49. “Culture
eats
strategy
for
breakfast.”
-‐Peter
Drucker
‘A
digital
culture
will
get
you
through
a
time
without
a
digital
strategy
much
more
than
a
digital
strategy
will
get
you
through
a
time
without
a
digital
culture”
-‐Nick
Poole
51. What
are
the
obstacles?
• Lack
of
staff
time
• Lack
of
funding
• Lack
of
technical
skills
• Shifting
management
thinking
away
from
a
series
of
fixed
cost
projects
to
a
program
of
ongoing
development
53. Staff
contributers to
the
PEM
blog
Amy
Curtis
Annie
Lundsten
Austen
Barron
Bailly
Barbara
Pero
Kampas
Becky
Vitale
Caitlin
Lowrie
Carla
Galfano
Caryn
M.
Boehm
Catherine
Robertson
Chip
Van
Dyke
Claire
Blechman
Craig
Tuminaro
Dan
Finamore
Dave
O'Ryan
David
Thibodeau
Delia
Faria
Dinah
Cardin
Doneeca Thurston
Ed
Rodley
Edie
Shimel
Ellen
Soares
Elliot
Isen
Emily
Fry
Eric
Wolin
Gail
Spilsbury
Gavin
Andrews
Gordon
Wilkins
Janet
Blyberg
Janey Winchell
Jay
Finney
Jim
Olson
Juliette
Fritsch
Karen
Kramer
Kathy
Fredrickson
Katie
Theodoros
Kerry
Schneider
Kurt
Weidman
Leanne
Schild
Linnea
DiPillo
Lisa
Incatasciato
Lisa
Kosan
Lucille
Wymer
Lynda
Hartigan
Lynne
Francis-‐Lunn
Maddie
Kropa
Martine
Malengret-‐
Bardosh
Matthew
Del
Grosso
Meg
Winikates
Melissa
Woods
Michelle
Moon
Mimi
Leveque
Nicole
Polletta
Paula
Richter
Penny
Bigmore
Rebecca
Bednarz
Sarah
Jennette
Shoshana
Resnikoff
Sidney
Berger
Siri
Schoonderbeek
Sona Datta
Susan
Flynn
Susanna
Brougham
Victoria
Glazomitsky
Walter
Silver
Whitney
Van
Dyke
54. The
goal:
digital
literacy
Working
in
digital
spaces
– Social
media
platforms,
Wikipedia,
Google
Art
Project
Professional
development
– Vital
for
staff
to
understand
enough
about
the
digital
realm
to
make
informed
decisions
Cultural
transformation
– Incorporating
digital
in
existing
processes
rather
than
developing
separate
ones.
Staff
empowerment
– Opportunity
for
staff
to
demonstrate
digital
skills
they
have
56. They
expose
the
inner
workings
of
the
museum,
through
their
own
unique
lenses
57. The
goal?
100%
participation
• All
the
curators
establish
social
media
presences
• Move
on
to
executive
leadership
• Continue
to
encourage
all
staff
to
participate
as
they
see
fit.
This
is
not a
mandate,
but
a
request.
58. "Creating
culture
is
always
more
rewarding
than
consuming
it."
–Mihaly Csikszentmihályi