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Association of Women in Communications Tulsa Ed Schipul


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Presentation at AWC Tulsa OK Feb 26, 2008

Published in: Business, Technology
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Association of Women in Communications Tulsa Ed Schipul

  1. 1. Harnessing the chaos of Social Media To encourage collaboration and engagement Ed Schipul //
  2. 2. Powerful women growing their community online
  3. 3. What we’ll talk about... • Joining in the online conversation • Tools of the Web 2.0 trade • Online reputation management Empower yourself with online technology!
  4. 4. Traditional (old) Media
  5. 5. Social (new) Media
  6. 6. Feel overwhelmed? (me too)
  7. 7. Find your happy place
  8. 8. Social Media is a conversation...
  9. 9. ... and people you know are already participating!
  10. 10. But how do they do it?
  11. 11. User Generated Content rocks!
  12. 12. Social Media Tools Welcome to the Blogosphere • Interactive • Conversational • Cost-effective • Powerful connectors Easy as:
  13. 13. Tulsa marketing geeks share life and lessons
  14. 14. Event marketers share the love
  15. 15. Social Media Tools Podcasts - How an iPod makes you smart • Low-tech recorded online ‘radio shows’ • Amazing knowledge sharing • Listen on your computer at your desk
  16. 16. IBM talks with retailers about future of business
  17. 17. Tulsa Traditional Media hip to podcasting
  18. 18. Social Media Tools RSS - Monitor the Commotion How does it all work?
  19. 19. Addictive and essential Google Reader:
  20. 20. Social Media Tools Online B2B video - no popcorn required • Tell your company story • Show off your expertise and instruct others (be generous!) • Be genuine Mitsubishi Electric’s Tachi Kiuchi my-most-important-business-lessons/
  21. 21. Microsoft employees add to company story
  22. 22. Gallaudet Univ. speaks to their true audience Alumni newsletter on YouTube School president semester update on Web site Who is your audience and what can you share with them?
  23. 23. Everyone likes pictures Attract eyeballs with shared online photos //
  24. 24. Library of Congress teaches online
  25. 25. TulsaNow - Passionate citizens explore your world
  26. 26.
  27. 27. Social Media Tools Social Networks - Connective and effective • Leverage existing networks • Reach out to audience in a familiar and comfortable environment • Evangelize your brand
  28. 28. Facebook - Not just for college kids • Fan pages grow camaraderie • Share your knowledge with: - Facebook apps - ‘Share’ feature - News feed • Ridiculously good brand exposure with Facebook ads
  29. 29. Edelman PR pro interacting with businesses
  30. 30. Social Media Tools Social Bookmarking - Sharing the love • Organized and accessible spot for all of your favorite links • Share links with people that have similar Popular bookmarking topics of interest community • Get great brain candy in return • Easy automatic Blog posts! Found is the new search
  31. 31. Social Powerpoint-ing with Slideshare • Share • Learn • Be famous • Find other brains like you Find Ed’s presentation at
  32. 32. It’s all connected - be consistent, keep it simple
  33. 33. Reputation Management in a Web 2.0 World
  34. 34. What are they saying about you? www, Powerful Social Media search engine watches for your terms and updates you Email updates for your company name and keywords Yahoo! alerts you of any occurrences of defined terms and names
  35. 35. Track the Blogosphere buzz Google Trends search: Technorati search:
  36. 36. How do you compare to your competition? Great visuals to track you and your competition’s online activity and Buzz
  37. 37. Locate communities and boards to know • Where does your industry connect online? Where to start: • • Where do businesses share feedback online? • • Find them, watch them and • communicate • monitorthis/
  38. 38. Love thy feed reader!
  39. 39. Find something less-than-great about your business online?
  40. 40. Deal with it! NOW!
  41. 41. Timeliness and sincerity mean everything • Draft response strategy beforehand • Back it up with visible action! • A crisis is NOT the time to start a Blog
  42. 42. BE HEARD!!!
  43. 43. Grow your brain
  44. 44. Empower those around you
  45. 45. Social Media Review • Join the conversation • Great for Communication Pros • Keep an eye on your Online Reputation Communication 2.0
  46. 46. Thanks for participating today! Ed Schipul CEO, Schipul - The Web Marketing Company // (281) 497.6567 Blog: Flickr: Twitter: Find my slides on Slideshare: