awesomize.me, launched in Jan of 2012, is the social b2b2c (business 2 business 2 consumer) to help both the consumers and the enterprise to connect and manage their brand leveraging the power of rating by the community. The platform is a powerful social interaction engine that will help users to determine intelligently and effectively their quality vs quantity fans, friends, followers, and clients online.

1. the social path for u2b2b
Presented by:
Elias Shams, Founder & Awesomizer
http://awesomize.me/eliasshams
1

2. Problems… There are two!
No effective way of separating…
Social Media has done a good job to
keep us entertained and busy, but not
been able to crack the code for B2B –
VERY LOW ROI
2

3. How did we all create the problem ?
Web was born
Everyone got Search was born
on the Web
social media Back to the
was born Everyone got on mid 90’s
the social media

4. And, why the ROI for B2B using Social media has
been low?
The current
channels haven’t
been able to
crack the code
for B2B
Simple! Not quite understanding the basic difference between
Lead Gen & advertising programs:
Just because there are over 1 B people on these channels, it doesn’t mean
they will pay attention to you once you setup your company pages there
The Lead generation programs
Very cost effective – about $1000 for a complex solution of about
$100K
Solely focused on promoting your business content, not the positioning
nor messaging that is supposed to drive the demand
Advertising programs
Only put the business message in front of your audience
Capturing a lead requires multiple steps
The Ad programs by the existing social media sites include only messaging or positioning, but
no focus on promoting the business content

5. Solution: Our Social b2b2c Integrated Platform
The future of B2B businesses
will not depend on any one
individual platform, but rather
the ability to connect and
service specific audiences,
via ways that are most
convenient to them
awesomize.me goes far behind a Personal and company pages
• Product pages, Service pages, Blog pages, Lead pages, and Q&A pages
Connecting buyers & suppliers based on their expertise and awesomeness!
Leveraging the power of rating by the community
• Consumer get rated both on their social and professional level as well as their potential contribution to the region.
• Enterprise get rated on their awesomeness, Q&A, product/service recommendation and their customer support
5

6. Synopsis
•Great working product for both consumer & Enterprise
•Hot Market opportunity
Founder & Awesomizer – Elias Shams (1999-2003)
- 15 years leading innovation and growth in Telecom, Social Media, & B2B.
- Founder/CTO of vc-backed telezoo.com – First social media/B2B site on the web
for telecom space that was actually making money!
$250k annual revenue
$300k annual revenue
Telezoo voted
- Employee #7 at MD based startup, Yurie Systems that acquired by Lucent for top 5 telecom
$1.1 billion in 1998 sites – Globally
for 2 consecutive
years
NOT COMPETING

7. Objective - For Both Consumers & Enterprise:
To distinguish their quality vs quantity fans, friends,
and followers
• To manage their brands leveraging the power of the
rating by the community
• To jack up the social media ROI for businesses
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8. Company
Delaware-registered - Washington DC HQ
Space: The Social B2B2C
Companies already member Product & Service Pages
Launched in Jan 2012
• 1000 companies
• 600 product & service pages
Team - 2
Interns - 2
Funding: Bootstrapping
Capital One Bank
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9. The platform for both the consumer & enterprise
To have a page that aggregates all their social media
channels into one page
To rate their trusted peers, favorite companies, products,
and services
To market their expertise effectively
To distinguishing their quality vs quantity fans, and followers
To search and find the most awesome people, companies,
products, and blogs by their categories leveraging the
power of rating by the community
consumer enterprise
To collect enough intelligence about • Getting high quality leads
others and companies before blindly • To collect market intelligence about their
connecting and following them existing and new clients
• To market their company, products,
services, and solution offerings more
effectively 9

10. My social media channels
My score
based on the
ratings
Rating by
Links to my my trusted
business, peers
products, &
expertise
All about me 10

11. The company social media channels
Company’s
score based
on the rating
Rating by
the
company’s
existing
clients
The links
to
company’
s solution
offerings
All about the company 11

12. Each product has received
different rating
The company will be
able to identify their
most and least
popular products
leveraging the power
of rating by the
crowd
12

13. Post a question &
get answers
Promote your
solution offerings
Promote your
expertise
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14. User Acquisition
Partnership with
Mobile Apps Facebook App the online media
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15. Market Opportunity - 2012
84% of B2B companies surveyed are using social media in some form but that best-in-class
• 47% of best-in-class companies are using social marketing as their primary means of expanding lead generation efforts
• 13% are using it as a secondary strategy
• 23% are developing clear business processes to utilize social media marketing
• 9% are focusing corporate goals around social,
• 9% are supporting customer service with a social platform
Source: Aberdeen Group
These statistics indicate top B2B performers are incorporating social media marketing into a variety of strategic actions
We are going after
Source: Zenith Optimedia
Forrester Research: B2B marketers plan to increase their marketing budgets by 6.8% in 2012 15

16. Financial Model
Revenue from Lead Generation B2B2C - $5-$20 per lead
Selling our companies’ products & services online leveraging the power of
rating by the crowd
Annual subscription fee of $49.95 per product and service page
Annual revenue from a company with 5 products: $250
Annual revenue from a company with 100 products: $5,000
Annual revenue from 1000 companies with ave 10 products each: about $500 k
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17. Competition
awesomize.me rating
Social media Aggregation x x
Consumer x x x x
enterprise x x x
Rating x x
Scoring x x
Personal page x x x
Company page x x
Product & service page x
blog page x
Q&A x
Commenting x x
Lead Gen/B2B2C x VS.
others
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18. Execution Plan
2014
. Continue product innovation including
debut of new solutions
. 4M+ additional registered users, 50 M
monthly page views
. To have 50k companies signed up
. Each will subscribe to 3 product or service pages
. To start selling the companies’ product’s
and goods online
. profitability
2012
. Series A Funding
. Key hires 2013
. 100,000+ additional registered . Continue product innovation –
users, 1.5 M monthly page views development for enterprise solution
. 350,000+ additional registered users, 7 M
. To launch our b2b feature monthly page views
. To launch the annual . To have 20k companies signed up
subscription model for product . Each will subscribe to 3 product or service pages
and service pages
. To launch our mobile app . $3 M Revenue
. To get additional 4k companies . Series B Funding
to create their pages . Selling companies’ products & services
. To generate $400k from the 4k online
companies 18
Each will subscribe to 2 product or service