The document outlines 10 tips for creating social video:
1. Videos must work without sound, be mobile friendly and have readable text. They should be between 60-90 seconds.
2. Videos should work across multiple platforms and be easily replicated.
3. Successful social video requires a dedicated team focused on the medium.
2. This is not
a talk about
1. Must work without sound
2. Mobile friendly (ie square for vertical viewing)
3. Readable text
4. 60-90 seconds
5. Work on multi-platforms (reversionable)
6. Replicable
3. But it is about tips from
Digital people in a digital world
http://www.bfi.org.uk/films-tv-people/sites/bfi.org.uk.films-tv-people/files/styles/gallery_full/public/bfi_stills/bfi-00n-
96t.jpg?itok=zGcz2gv3
10. 4. Skip the obvious
Everyone is doing food and doing it in the same way.
“unless you’re cooking drugs or something that is
exciting, don’t do it” @carol_olona
11. 5. Give your videos love
It’s not enough just to publish. Every video
needs to be optimized for each platform.
12. “Produce it for yourself first. If
you’re not interested, your
audience won’t be either.
@mghbbc
13. Techno fear
Fear of being different
Fear of breaking the ‘rules’
Fear of experimenting
Fear of talking to
competitors
(or just laziness)
Place your screenshot here
6. There
is still a
lot of
fear
17. Video is no different, apply your journalism skills.
It’s just a different format.
10. It’s still journalism
18. P.s. No one knows what
they’re doing
Special thanks to all the people who made and released these awesome resources for free:
■ Presentation template by SlidesCarnival
■ Photographs by Unsplash & Death to the Stock Photo (license)
Don’t be afraid to communicate with your competitors
Look for the people who agitate, who aren’t satisfied with the status quo. Don’t go for the safe people. Go for what seth godin calls the linchpins
That means you need to get people who are younger, untainted, with crazy ideas with someone senior who gets it and shepherds it
Channel 4 distinction taking longer form storytelling (content that works) and making it a vs pumping out video with captions
Be brave, be bold. Everyone is looking to everyone else for direction
Be yourself.
What is it that you do best?
Each platform needs to be nurtured. Its not a bad thing to develop expertise.
Eg. thats how AJ+ became so good, by having specialists on platform and similarly until recently having YT swat team @ BBC
If you are working in the digital space, it is constantly evolving which means you need to too.
No one knows what they are doing. 200 different apps example. But by experimenting we found apps that don’t support right to left text and other various bugs that just don’t apply to non latin alphabet
Knowledge > assumption
4. Audience. Know what they want and what works
Recycle. Digital lives forever
Mundo gets data and they recycle. Digital doesn’t have a shelf life