What's been cooking in the BBC World Service YouTube kitchen? And how did we take our learnings and start to apply to video making elsewhere. My presentation for Newsrewired March 2016

1. WS YouTube
&
social video
16 March 2016
Esra Doğramacı, WS Digital
@esrad

2. The family
20 channels; 7 full time editors
incl. Arabic Mundo Persian Russian Turkish Urdu
Brasil Kyrgyz Vietnamese Chinese Azeri Hindi
Africa Thai Uzbek Indonesian Ukrainian

3. video will be 80 percent of all Internet
traffic in 2019, up from 64 percent in 2014
Source: Cisco, 2014
ie not text, not pictures. If you want to make a bet, bet video -E.D.

4. YouTube Red
315% growth
Q4 2014
to Q4 2015

5. 262% growth
Q4 2014
to Q4 2015
Split from News CMS

6. 485% growth
Q4 2014
to Q4 2015

7. The top 10
● 2 Arabic
2 Persian
5 Vietnamese
1 Russian
● 9/10 >26 mins
● 4/10 are
livestreams
● Gender split
19 female:
81 male
● Top countries:
Vietnam
US
Saudi Arabia
Russia
Canada
Last years top vid
was 2 mn. mins

8. 13/20 channels mobile first

9. What others
are doing

10. What we’re
doing

11. Innovation isn’t just
about having more
video tweets
● In 2014, Al Jazeera was
already making video
searchable based on
transcribed interactive text

12. This is what we usually see
English ArabicSpanish

13. But this is where we shine

14. The challenge
http://www.adweek.com/socialtimes/wp-content/uploads/sites/2/2015/05/Splice-3.png
Produce a local/regional breaking/trending ‘social vid’
with a 2 hour turn around time

15. Criteria
1. Must work without sound
2. Mobile friendly (ie square for vertical viewing)
3. Readable text
4. 60-90 seconds
5. Work on multi-platforms, tease to site/elsewhere
6. Replicable

16. So which app do I use?

18. This is what we came up with

20. What’s next?
Digi
Hub/TVU

21. For more
esra.dogramaci@bbc.co.uk
@esrad