Esteban Gonzalez

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Innovative thought leader. Midwife to deeper and better consumer empathy, brand insights and creative ideas. Disciplined strategist. Understands brands and how consumers connect with them across their lifecycle. Shapes strategies and insights into brand experiences that grow relationships and drive valuable behaviors. Trusted client advisor and partner. Gets their vision and challenges, earns their respect and confidence. Skillful at building bridges, fostering collaboration and raising the overall strategic bar. Creative catalyst. Energizes the concepting process, encourages new thinking and provokes exceptional work. Specialties: Persona Development, Creative Strategy, Brand Devel...

user experience brand personas associations strategy mobile marketing and advertising customer experience internet marketing empathy content strategy marketing retention loyalty telecommunications sustainability communities consumer goods and services cpg millennial fomo acquisition influencers social media

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About

Esteban Gonzalez

Presentations

What is Brand Therapy? Relationships that Engage and Delight

Empathy-Based Personas: Gaining a Deeper Understanding of Your Audience (Presented to Chicago Content Strategists)

The Power of Empathy in a Big Data World (Presented to Chicago Interactive Design & Development Meetup Group)

Likes

Advertising and the role of creativity

Creative Brief Workshop

Brand Positioning Workshop

Brand Plan Workshop

Tackling Roll-Out Complexity – Global Delivery Of Digital Brand Services: Nolte & Laute

Business Strategy + Brand Strategy

GREY Food Trends 2/2013

12 Trends from Cannes 2011

The Planner Survey 2010

POETS AND QUANTS: HOW BRAND PEOPLE CAN LEARN TO LOVE BIG DATA

Society of Digital Agencies (SoDA) 2011 Digital Marketing Outlook

Havas Sports & Entertainment Global Review of 2011 and 2012 Predictions

The Birth Of A Grand Strategist By Waqar Riaz

PSFK Future of Retail Report 2012

Visualizing the Agency of the Future

Mirren Conference: The Way Forward, Bob Greenberg (R/GA)

100 Bullet Points from #CannesLions 2011 by @jessedee

Connections Planningness

The Long Wow

TrendsSpotting's 2010 Consumer Trends Influencers: Predictions in 140 Characters

Digital is dead

Stop Saying Viral - A Case for Spreadable Media

Consumer Health Online -- Not One Size Fits All

Meet Charlene

The Brand Gap

Digital + Marketing 101

Digital Experience Design + The Digital Agency

Next Generation Social Marketing