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                               THE ONLY CONFERENCE IN NORTH AMERICA
                               WITH AN EXCLUSIVE FOCUS ON TEXT MINING      Save $300
                                                                                by booking before
                                                                                    March 18th


7th Annual

Text Analytics Summit
May 18TH and 19TH 2011, Radisson Hotel, Boston, MA

MAXIMIZE THE COMMERCIAL BENEFITS                                  Hear From More Than 25 Of The
                                                                  World's Top Text Analytics Experts
OF YOUR TEXT ANALYTICS SOLUTIONS
                                                                           Chris Jones
 Increase Productivity and ROI: See how text analytics is being            Manager of Customer
                                                                           Feedback
 used to improve the business decision making process                      Adobe


 Make Social Media Count: Uncover text mining’s essential role             David Howlett
 for optimizing the potential of the vast social media world               Senior Director, Consumer
                                                                           Insights and Strategy
                                                                           J.D. Power & Associates
 Improve the Customer Experience: Develop a unified analytics
 platform to fully unlock the Voice of the Customer
                                                                           Lisa Joy Rosner
                                                                           Chief Marketing O cer
                                                                           NetBase
 Enhance Brand Perception: Use sentiment analysis to gain
 insight into your organization’s public image
                                                                           Ronen Feldman
 Boost the Power of Marketing: Use advanced text mining                    Founder
 techniques to target customers more e ectively                            Digital Trowel (Former Founder of
                                                                           ClearForest, a Thomson Reuters
                                                                           company)
 PLUS
 Get the best case studies from top end user organizations: See         Why you need to be in
 how vendors and end users are working together to push text            the conference room!
 analytics further into the mainstream                              250+ Senior level attendees
                                                                    10+ Text Analytics exhibitors
SPONSORS:                                                           5+ Workshops
                                                                    1 Exceptional text mining
                                                                    conference


SPEAKERS:




                                                                                             EXHIBITOR:




                             OPEN NOW For The Full Summit Program!
“I am new to the Text Analytics world, however I still came away in awe of the work being done in
 the field and of all the di erent ways of trying to harness the spoken word.”
                                                                                Brenda Scott, Consumer A airs Report Analyst, ConAgra Foods


TEXT ANALYTICS HAS OFFICIALLY ARRIVED IN                                SO WHAT MAKES THIS SUMMIT WORTHWHILE?
THE MAINSTREAM!                                                         The content of course! We pride ourselves on finding the most
More than 60% of companies now employ text analytics solutions          relevant topics and recruiting only the best speakers to ensure that
in some capacity. With the industry expected to grow by 38% per         this conference exceeds expectations and truly makes a di erence
year through 2015, text analytics has grown from an interesting but     in the booming analytics world. The agenda has been designed
little known software application into an invaluable commercial         based solely on information obtained from top industry
tool being used by businesses worldwide. Finance professionals          professionals, including vendors, consultants, analysts, and end
are using it to better navigate the stock market. Retailers are using   users.
it to better understand their customers. Lawyers are using it to
rapidly extract information from truckloads of legal documents.         Topics this year include:
The list goes on and on and on.                                         • Social Media Analytics – Understand how text analytics can
                                                                          help you capitalize on the social media boom
Forward thinking executives across a myriad of industries are using     • Sentiment Analysis for the 2010s – Discover the meaning
text analytics solutions to increase e ciency and unlock essential        behind what is being said about your business, and learn about
information that they have never had access to before. And with           the latest advancements in the technology
the recent social media boom encouraging people to
                                                                        • Text Analytics for Marketing – Improve your marketing strategy
communicate in more new and innovative ways, text analytics is
                                                                          in ways you never could before
no longer an option; it's a necessity. Are you:
                                                                        • Voice of the Customer Analytics – Gain a competitive
• Looking for new ways to analyze data and increase productivity?
                                                                          advantage by formulating a unified analytics strategy
• Trying to take advantage of Business Intelligence (BI)?
• Struggling to get clients to realize the benefits of your analytics
  solutions?                                                            OUR PROVEN TWO-DAY FORMAT IS JAMMED
                                                                        PACKED WITH…
Whether you are a software developer, an experienced analytics
user, or new to the text analytics industry, the Text Analytics         • Presentations – Obtain the inside scoop, straight from the
Summit is the only place to get the information that you need to          mouths of the world’s top text analytics pioneers
benefit and profit from text mining. We’ll give you the inside scoop      • Case Studies – Hear real life examples about how text analytics
on the most recent developments in this cutting edge technology           has revolutionized the way people do business
so that you can stay ahead of the game. Whether it’s a new
                                                                        • Workshops – Get an in depth overview of text analytics,
program for maximizing sentiment accuracy or a state-of-the-art
                                                                          including a breakdown of your various software and vendor
strategy for developing a unified analytics platform, the knowledge
                                                                          options
that will be obtained from this summit is something that you
cannot a ord to miss out on.                                            • Expert Panels – Engage industry gurus in our three di erent
                                                                          expert panels, complete with question and answer sessions
This conference brings together all of the major players in the         • Exhibitions – See displays and demonstrations from leading Text
industry for the purposes of knowledge sharing, networking, and           Analytics solution providers
establishing real, long lasting business relationships. In just two
days, you will get all of the information that you need to capitalize
on text analytics and add significant value to your company. Text
                                                                         3 EASY WAYS TO REGISTER TODAY
analytics is a short cut to superior research and data analysis,
                                                                         Online: www.textanalyticsnews.com/text-mining-conference/
stronger brand management, and improved customer
engagement – but only for those who understand how to unlock             Email: Register@textanalyticsnews.com
its true commercial potential. And that’s where this conference
                                                                         Phone: Ezra: 201-204-1683 / Paul: 201-204-1691
can help.

  Welcome Letter From The Chairman…                                     and solution-provider participants. Please do join in, May
                                                                        18-19 in Boston, for what promises to be the best summit
  Text analytics has come a long way since the first Text                yet!
  Analytics Summit back in 2005. The technology is better
  than ever -- front-page news even, as text analytics                  The summit is a great place to learn, teach, network, and
  dominates the world’s smartest on Jeopardy! Practical                 meet fellow end users, executives, analysts, and industry
  business solutions have kept pace, with uptake                        thought leaders: the “Who's Who” of text mining. This
  accelerating in a broad set of industries and applications.           Summit is the place to continue to shape the future of the
  The marketplace is strong, with great promise for years to            industry.
  come.

  We've come a long way together in the Text Analytics                                Seth Grimes
  Summit community, joined every year by new end user                                 Text Analytics Summit
                                                                                      Founding Chair



 For the Most Up to Date Info. Visit: www.textanalyticsnews.com/text-mining-conference
“The Text Analytics Summit is a must for anyone considering purchasing text mining software. It’s a great opportunity to
 get to meet the companies and individuals who have been working in this industry for many years, and ask them to look
 under the hood of their products.”
                                                                        Tom H.C. Anderson, Founder and Managing Partner, Anderson Analytics



  WHO WILL YOU MEET AT THE TEXT                                         Expert Speakers Include:
  ANALYTICS SUMMIT?                                                     Seth Grimes
                                                                        President
                                                                                                                 David Howlett
                                                                                                                 Sr. Director, Consumer Insights
                                                                        Alta Plana                               and Strategy
Connect with all the major players through over ten hours of built                                               J.D. Power & Associates
in networking time, including Pre-Summit Workshops, interactive         Tom Anderson
discussion panels, a top-notch exhibition display, and of course,       Founder                                  Tom Reamy
our Industry Cocktail Party!                                            Anderson Analytics                       Chief Knowledge Architect
                                                                                                                 Kaps Group
                                                                        Manya Mayes
Over 250 Attendees Fitting The Profile Below                             Director of Advanced Analytics and       Gregory Piatetsky
                                                                        Solutions                                President
                                                                        Attensity                                KD Nuggets

                                               45% End Users            Christopher Jones                        Matthew Berk
                                                                        Manager of Customer Feedback             EVP of Product Engineering
                                                                        Adobe                                    MarchEx
                                               35% Vendors
                                                                        Don Springer                             Lisa Joy Rosner
                                                                        CEO                                      CMO
                                               12% Consultants          Collective Intellect                     Netbase

                                                                        Lee Feigenbaum                           T.R. Fitz-Gibbon
                                               5%   Industry Analysts   VP of Technology and Client Services     Chief Scientist
                                                                        Cambridge Semantics                      Networked Insights
                                               3%   Press               Gerard Britton                           Joseph Carrabis
                                                                        Director                                 Founder and Chief Research O cer
                                                                        CAAS LLC                                 NextStage Evolution

                                                                        Ronen Feldman                            Breck Baldwin
                                                                        Founder                                  CEO
                                                                        Digital Trowel                           Alias-I
And here’s a sample of some of our past attendees                       (Former Founder of ClearForest)
                                                                                                                 Themos Kalafatis
 •   Accenture                       •   General Electric               William Mougayar                         Predictive Analytics Consultant
                                                                        CEO
 •   Alta Plana                      •   Hewlett Packard                Eqentia                                  Nathan Treloar
 •   Anderson Analytics              •   IBM                                                                     VP Technology for Strategic Markets
 •   Attensity                       •   Intuit                         Penny Herscher                           Ramp
                                                                        CEO
 •   The Bank of New York            •   J.D. Power & Associates        First Rain                               Tim Trussell
 •   Best Buy                        •   JetBlue Airways                                                         Solutions Specialist
 •   Bit.ly                          •   Kapow Technologies             Andrew McInnes                           SAS
                                                                        Analyst
 •   Boeing                          •   L-3Com                         Forrester Research                       Frank Della Rosa
 •   Butler Hill Group               •   Lexalytics                                                              Managing Director
                                                                        Trevor Croop                             Symphonetic Insight
 •   CallMiner                       •   Linguamatics
                                                                        Sr. Analyst, Operations & Guest
 •   Charles Schwab                  •   LinkedIn                       Satisfaction                             Daniel Ziv
 •   Chevron                         •   Lockheed Martin                Gaylord Entertainment                    VP, Customer Interaction Analytics
                                                                                                                 Verint
 •   Clarabridge                     •   Maritz Research                Fern Halper
 •   ConAgra Foods                   •   Mars Inc.                      Partner                                  Justin Langseth
 •   Constant Contact                •   Medallia                       Hurwitz & Associates                     President and CTO
                                                                                                                 Clarabridge, Inc.
 •   Deloitte                        •   Microsoft                      Kevin English
 •   Delta Airlines                  •   Monster                        Global Process Services
                                                                        IBM
 •   Dow Jones                       •   Nokia
 •   Elder Research                  •   Oracle
 •   Endeca                          •   Pfizer
                                                                          "The Annual Text Analytics Summit is a great event and a
 •   Europol                         •   PricewaterhouseCoopers           fantastic platform for anyone interested in or associated with
 •   Facebook                        •   Procter & Gamble                 text analytics to meet and discuss the opportunities and
 •   Fidelity Investments            •   SAS                              challenges that we face today!"
 •   Ford                            •   State Farm Insurance
                                                                                                                 Nick Patience, Research Director,
 •   Forrester Research              •   Unilever                                                            Information Management, 451 Group
 •   Gartner                         •   Verint




                         Full Conference Agenda On The Next Page!
Hear From the Best of The Best in Text Analytics
                                                     Understanding The Social            CASE STUDY      Maximize The E ectiveness Of Sentiment
  Chairman’s Welcome And Introduction
                                                     Media Universe                                      Analysis

Industry At A Glance - Where We Are,                 • Get the inside scoop with three real-world        • Get expert solutions for predicting future
Where We’re Going, And How This A ects                 case studies, showing social media                  sentiment
Your Text Mining Strategy                              understanding in action                           • Discover applicable uses of sentiment
                                                     • Discover how text analytics and NLP are             analysis, including brand management,
Get a comprehensive overview of the text               being used to read, analyze and understand          comparisons of di erent products, improving
analytics industry AND                                 consumer opinion, emotion and behavior              CRM, and stock market monitoring
• Learn where the money is…who’s profiting?           • Learn how companies are using the                 • Find out about the effectiveness of hybrid
• Understand how niche markets are getting             actionable insights of social media to shape        frameworks for sentiment analysis
  linked together through acquisitions, unified         their strategy for products, packaging and        • Understand how the hybrid model allows
  platforms, and partnerships                          promotions                                          sentiment analysis to extract positive and
• Find out why Text Analytics is here to stay                                                              negative expressions with high precision
                                                     Lisa Joy Rosner, CMO, NetBase
Seth Grimes, President, Alta Plana                   David Howlett, Sr. Director of Consumer             Ronen Feldman, Founder and Chief Scientist,
                                                     Insights and Strategy, J.D. Power & Associates      Digital Trowel
              Keynote Topic
           Social Media Analytics                                                 CASE STUDY             Stay Ahead of the Game: Explore the Newest
                                                     A Twitter Case Study:
                                                                                                         Developments In Sentiment Analysis To Get A
                                                     Behavior Mining From Social Media
Text Analytics – The Foundation For                                                                      Leg Up On Your Competitors
Social Business Collaboration                        A step-by-step tutorial in using social media
                                                                                                         • Be detailed and specific in your sentiment
                                                     data to gain insights into consumer behavior in
The importance of sophisticated text mining                                                                analysis: Discover more granular sentiment at
                                                     a time-e cient manner
and analysis is becoming more critical as the                                                              the document level and all the way down to
volume of social media conversations                 • The importance of social data: How social           individual features
continues to grow. In Don’s presentation he            data can help us in forming hypotheses            • Utilize emotion/behavior analysis to
will describe:                                         about consumer behavior                             understand how the customer really feels
                                                     • Pre-processing techniques that aide in            • Add a new dimension to sentiment by
• The handling and processing of large                 e cient mining: Why and when they should            developing expertise analysis to make sure
  volumes of social media data using                   be applied                                          the text is worth your time
  enterprise-class listening platforms               • First insights into your customers’ minds:        • Get real life examples of how these new
• The deployment of real-time ROI oriented             N-Grams, Keyword Frequencies and                    developments are being translated into
  dashboards through advanced data research            Co-Occurrences                                      actionable competitive advantages
  and management                                     • More Insights to gain that competitive            • Discover where sentiment analysis is heading
• How advanced categorization accuracy and             advantage: Concept Associations, Keywords
  precise filtering makes social CRM and                                                                  Tom Reamy, Chief Knowledge Architect, Kaps
                                                       and Concepts, and Concept Trending
  targeting possible                                                                                     Group
• How to optimize engagement outcomes with           Themos Kalafatis, Predictive Analytics
  customers through formalized Business              Consultant                                                  Text Analytics For Marketing
  Process Management workflows

Don Springer, CEO, Collective Intellect                   Sentiment Analysis For The 2010s               Get The Most Out Of Your Marketing
                                                                                                         Campaign: Integrate Sentiment With
                                     CASE STUDY      Why Your Sentiment Analysis Is Wrong                Traditional Marketing
Use Social Media Mining To
Maximize Customer Insight And                        • Get examples of problem causing texts that        • Understand the benefits of adding sentiment
Competitive Intelligence                               hamper your commercial success                      into marketing metrics (retention, cross-sell,
                                                     • Understand why most texts are difficult to            up-sell, and loyalty)
• Find out how Gaylord Entertainment has               classify                                          • Explore the process - sentiment is worth
  used social media text analysis to aide its        • Obtain more valuable, actionable results by         more if you use it rather than just monitor it
  wider business strategy                              asking different and better sentiment              • Gain the analytical advantages that make all
• Gain insight into how text analysis of               questions                                           the di erence to the bottom line
  customer reviews can provide your company          • See how Hierarchal Topic Discovery
  with valuable competitive intelligence                                                                 Tim Trussell, Solutions Specialist, SAS
                                                       addresses the sentiment accuracy question
• Analyze social media sentiment to pinpoint
                                                                                                                                             CASE STUDY
  improvement possibilities across your whole        T.R. Fitz-Gibbon, Chief Scientist, Networked        Analyze The Mind Using Text
  business                                           Insights
                                                                                                         How neuro-marketing is forever changing the
Trevor Croop, Sr. Analyst, Operations & Guest                                                            future of marketing
Satisfaction, Gaylord Entertainment
                                                                                                         • Use text analytics to unlock the thought
                                                                                                           process of the writer
 Predictive Text Analytics                                                                               • Understand how the brain’s response varies
 A vendor-agnostic interactive primer on how to integrate text analysis with predictive analytics.         based on the source of the text
 Includes an overview of three forms of predictive analytics, various modeling approaches, how to        • How does this play into your comprehensive
 select and aggregate textual features for inclusion in predictive models, and the business benefits        text analytics strategy?
 that can be achieved. Also includes a live demonstration of predictive text analytics in action using
 the open source RapidMiner modeling tool.                                                               Joseph Carrabis, Founder and Chief Research
                                                                                                         O cer, NextStage Evolution
 Justin Langseth, President & CTO, Clarabridge, Inc.                                                     Frank Della Rosa, Managing Director,
                                                                                                         Symphonetic Insight



     Register In Minutes at: www.textanalyticsnews.com/text-mining-conference
Maximize the Commercial Benefits of Your Text Analytics Solutions
Technology Insiders’ Panel                        No VOC, No Success. Know          CASE STUDY
                                                  VOC, Know Success!                                       Get Caught Up In Semantics
Learn about key developments and trends in
text technologies, straight from the industry's   Get real life examples of how a sound VOC
leading technologists                             strategy translates into commercial success
                                                                                                    Intelligent Business Search: The
                                                                                                    Application Of Semantic Technologies
• What's new and what's hot...and when can        • Know the right o er for high net-worth          Into The Business Decision Making
  you get your hands on it?                         clients to maximize your negotiating leverage   Process
• Multi-lingual text, cloud deployment,           • Know if complaining customers will really
  question-answering systems and machine            speak out against you                           • Uncover business-relevant content about
  translation: How do they work, and how can      • Know what will happen next so you can stay        markets, trending industry topics and
  they work for you?                                ahead of your competitors                         companies from the vast breadth of the web
• How are vendors meeting tough technical         • Know your customer!                             • Monitor business changes and analyze trends
  challenges?                                                                                         to support astute decision making
                                                  Manya Mayes, Director of Advanced Analytics       • Explore "Intelligent Business Search" in
• How to work with vendors to get the
                                                  and Solutions, Attensity PLUS                       marketing, sales, and investment research
  solutions you need for your business
                                                  A Surprise End User Organization
Moderator: Seth Grimes, CEO, Alta Plana                                                             Penny Herscher, CEO, FirstRain
Panelists: Breck Baldwin, CEO, Alias-I                                              CASE STUDY
Tom Anderson, Managing Partner, Anderson
                                                  Using Speech And Text                                                                CASE STUDY
                                                  Analytics To Drive Online Ad Campaign             Using Text Analytics To
Analytics
Ronen Feldman, Founder and Chief Scientist,       Success                                           Build Knowledge Portals
Digital Trowel                                                                                      A multi-faceted case study that uncovers the
                                                  • See how telephony, speech processing, ad
                                                    campaign data, and text analytics are brought   benefits of semantic news aggregation and
Leveraging Unstructured Data In The 24/7            together to allow marketers to mine the real    re-publishing platforms, including:
Customer Operation                                  content of customer calls
                                                                                                    • How to achieve the right balance between
                                                  • Discover how this process helps you maximize
                                                                                                      semantic tagging and faceted search
• Make the most of internal interactions            ad revenue
                                                                                                    • Building on and off-ramps to social media
  by sni ng out usable sentiment and              • Explore the enabling technologies that make
                                                                                                    • Using text analytics to produce the ultimate
  deploying it in the operation                     this process possible
                                                                                                      personalized news stream
• Leverage social media as a customer support
                                                  Nathan Treloar, VP Technology for Strategic       • Mixing private and public channels to deliver
  channel and integrate insights into the
                                                  Markets, Ramp                                        real-time business intelligence
  operation
• Cross the "real-time gap" and leverage          Matthew Berk, EVP of Product Engineering,
                                                                                                    William Mougayar, CEO, Eqentia
  insights from unstructured data                 MarchEx

Kevin English, Global Process Services, IBM                                                         Semantics Update Panel
                                                  Voice Of The Customer Panel
                                                                                                    This panel will help you fully understand:
              Keynote Topic                       • Understand the value of data integration from
                                                    different sources of customer feedback           • The role of text analytics in semantic
   Unlock The Voice Of The Customer               • Evaluate the importance of blending               knowledge discovery.
360 Degree Voice Of The Customer                    structured and unstructured information to      • The latest advances in semantic technologies,
                                                    provide more accurate analysis                    applications, and the semantic web.
Analytics
                                                  • Identify the major VOC obstacles that should    • How to exploit semantics for next-generation
• Understand the impact of internal and             be avoided to maximize the effectiveness of        search, data integration, and analytics
  external customer insights/interactions           your VOC strategy                               • The semantics strategies of online, social, and
• Develop a unified analytics platform that        • Ensure that your VOC strategy is robust and       enterprise players
  mines all your customer touch points              future proofed
• Take action on customer insights to improve                                                       Moderator: Gregory Piatetsky, President, KD
                                                  Moderator: Andrew McInnes, Analyst, Forrester     Nuggets
  the overall customer experience
                                                  Research                                          Panelists: Penny Herscher, CEO, First Rain
• Address social media in the context of an
                                                  Panelists: Chris Jones, Manager of Customer       William Mougayar, CEO, Eqentia
  overall Voice of the Customer strategy
                                                  Feedback, Adobe                                   Lee Feigenbaum, VP of Technology and Client
Daniel Ziv, VP Customer Interaction Analytics,    Fern Halper, Partner, Hurwitz & Associates        Services, Cambridge Semantics
Verint                                            Nathan Treloar, VP Technology for Strategic
                                                  Markets, Ramp
                                                  Matthew Berk, EVP of Product Engineering,         The Dawning Of A Predictive Text
How To Operationalize VOC In Your                 MarchEx                                           Analytics Industry & The End Of Lawyers
Company: Taking It From Pilot To
                                                                                                    • Understand the burden of E-Discovery and
Production
                                                                                                      the increasing pressure to reduce costs
• Make people care about top VOC issues                                                             • Learn how analytics was thrown into the
• Discover ways for funding text analytics                                                            breach: clustering, categorization and
  projects                                                                                            predictive coding
• Integrate the data with existing reports/data                                                     • Identify the constraints on predictive coding
  from within your organization                                                                     • Get up to speed on the emerging predictive
• Leverage text analytics to enhance the                                                              coding marketplace
  customer experience in real-time                                                                  • Envision predictive coding as a lead case study
                                                                                                      for in-house enterprise text analytics
Chris Jones, Manager of Customer Feedback,
Adobe                                                                                               Gerard Britton, Director, CAAS LLC


                        www.textanalyticsnews.com/text-mining-conference
                            Or Call: (201) 204-1683 to Register Today!
“The Text Analytics Summit is a unique and high-focused event that covers in-depth the commercial
potential of text mining and sentiment analysis.”
                                                                       Frank Della Rosa, Managing Director, Symphonetic Insight



EVEN MORE LEARNING AND NETWORKING
OPPORTUNITIES AT THIS YEAR’S SUMMIT!
PRE-SUMMIT                                                                            NETWORKING AND
WORKSHOPS                                                                             BUSINESS BUILDING
To ensure you are fully up to speed                                                   In addition to the huge amount of
with the latest developments in text                                                  learning and knowledge sharing we
analytics, we have also arranged two                                                  provide at the Summit, we also build in
pre-summit workshops available to all                                                 plenty of time for you to meet the
delegates at no extra cost:                                                           people who can make a significant
                                                                                      impact on your business. You will have
                                                                                      the opportunity to make the
                                                                                      connections you need through:
WORKSHOP ONE:
                                                                                      1. Our dedicated online networking
An Overview Of Text Analytics:                                                           center: Starting three weeks before
Technology, Solutions, And The                                                           the event, you will be able to use our
Market                                                                                   purpose built messaging service to
Whether you're new to text analytics or                                                  contact fellow delegates and set up
are an experienced user, you'll benefit                                                   meetings in advance
by attending Seth Grimes's Overview of
Text Analytics. Presented by the space's                                              2. The Summit Exhibition: Our
leading analyst and the Summit's very                                                    top-notch exhibition brings key
own founding chair, this workshop will                                                   vendors and end users together to
cover:                                                                                   create the partnerships needed to
• The core technologies: Essentials                                                      fully maximize the value of text
  every business user (and vendor)                                                       analytics
  should know
• Solution basics and business                                                        3. Networking Drinks Party: At the end
  benefits for an array of                                                                of a buzzing first day, kick back and
  applications and industries                                                            relax with new colleagues or just
                                                                                         catch up with old friends. Discuss the
• Solution provider profiles: An
                                                                                         day’s events and put perspectives on
  objective assessment of the
                                                                                         the ‘hot’ topics
  players and the posers
Seth Grimes, President, Alta Plana


WORKSHOP TWO                               DO YOU OFFER A TEXT
Choose Wisely: How To Evaluate The
Variety Of Text Analytics Software         ANALYTICS SOLUTION?
Options
• Learn what the range of text             If so, we can help your business           and secure sales that will fill your order
  analytics software is and how to         development e orts in 2011. This           book for 2011 and beyond!
  match your needs                         Summit o ers you an excellent range of     Limited opportunities available! Call
• See how a three phase approach           sponsorship and exhibition                 Paul Corr today to discuss your
  to evaluation yields the best results    opportunities to suit every need and       involvement and secure your place at
• Discover how to do a text analytics      budget.                                    this year’s Summit:
  Proof of Concept, and understand
  why it is essential                      We can tailor a sponsorship package to     Paul Corr
• Determine how to go from evaluation      meet your needs, allowing you to speak,    Business Development Manager
  to development                           run a workshop, organize meetings with     Tel: 201-204-1691
Tom Reamy, Chief Knowledge                 hundreds of potential clients, and build   Email: pcorr@textanalyticsnews.com
Architect, Kaps Group                      your brand. Don’t miss out on this
                                           unrivaled opportunity to do business




          Call (201) 204-1691 or email pcorr@textanalyticsnews.com NOW!
THE NUMBER ONE CONFERENCE ON TEXT ANALYTICS                                              Save $300
                                                                                                                                     by booking before
                                                                                                                                         March 18th

 7th Annual
                                        Text Analytics Summit
           Your Choice of Registration Package                                                       Date & Venue
                                                                                                     May 18-19, Radisson Hotel, Boston, MA
                                                   Super Early Bird     Early Bird
 Vendors & Consultants                             Ends March 18th    Ends April 15th   Full Price
                                                                                                     Hotel Discounts
Platinum Pass
• Access to conference room                                                                          We have negotiated special room rates at
• Networking lunch and coffee breaks                                                                  the hotel. Reservation and price details will
• Evening Drinks Reception Access
• Access to exhibition hall                                                                          be sent to you when you register
                                                       $1,695             $1,795         $1,995
• Access to presentation slides post-conference
• Access to audio recordings of every conference
  session
• Access to 1 hour Text Analytics podcact by
  conference chairman Seth Grimes
                                                                                                     Group Discounts
Gold Pass                                                                                            Come along with members of your team and
• Access to conference room                                                                          take advantage of Text Analytics News'
• Networking lunch and coffee breaks
• Evening Drinks Reception Access                                                                    special group discounts. The more attendees
                                                       $1,595             $1,695         $1,895
• Access to exhibition hall                                                                          you sign up, the more money your company
• Access to presentation slides post-conference
• Access to audio recordings of every conference                                                     saves! Contact the Text Analytics News team
  session                                                                                            at (201) 204-1683 or (201) 204-1691 for more
Silver Pass                                                                                          details
• Access to conference room
• Networking lunch and coffee breaks
• Evening Drinks Reception Access
                                                       $1,495             $1,595         $1,795
• Access to exhibition hall
• Access to presentation slides post-conference

Conference Materials                                                                                 3 EASY WAYS TO
                                                                                                     REGISTER TODAY
• Access to presentation slides
post-conference
                                                                             $300
• Access to audio recordings of every
conference session
                                                                                                     Online:
                                                                                                     www.textanalyticsnews.com/text-
                                                   Super Early Bird     Early Bird
 End Users                                         Ends March 18th    Ends April 15th   Full Price   mining-conference/
Platinum Pass
• Access to conference room
• Networking lunch and coffee breaks                                                                  Email:
• Evening Drinks Reception Access
• Access to exhibition hall
                                                                                                     Register@textanalyticsnews.com
                                                       $1,395             $1,495         $1,695
• Access to presentation slides post-conference
• Access to audio recordings of every conference
  session                                                                                            Phone:
• Access to 1 hour Text Analytics podcact by
  conference chairman Seth Grimes
                                                                                                     Ezra: 201-204-1683
                                                                                                     Paul: 201-204-1691
Gold Pass
• Access to conference room
• Networking lunch and coffee breaks
• Evening Drinks Reception Access
                                                       $1,195             $1,295         $1,495      Cancellation Policy
• Access to exhibition hall
• Access to presentation slides post-conference                                                      Passes are transferable without any charge. Cancellations
• Access to audio recordings of every conference
                                                                                                     by April 15th, 2011 incur an administrative charge of 25%.
  session
                                                                                                     If you cancel your registration after April 15th, 2011 we
Silver Pass                                                                                          will be obliged to charge the full fee.
• Access to conference room                                                                          Please note – you must notify Text Analytics News in
• Networking lunch and coffee breaks                                                                  writing of cancellation or we will be obliged to charge
• Evening Drinks Reception Access
                                                        $995              $1,095         $1,295
                                                                                                     the full fee. All cancellation requests should be emailed
• Access to exhibition hall
• Access to presentation slides post-conference                                                      to esteinberg@textanalyticsnews.com. The organizers
                                                                                                     reserve the right to make changes to the program
Conference Materials                                                                                 without notice.
• Access to presentation slides                                                                      Please see full terms & conditions at:
post-conference
                                                                           $300                      https://secure.textanalyticsnews.com/text-mining-con
• Access to audio recordings of every
conference session                                                                                   ference/terms.htm.




     Register In Minutes at: www.textanalyticsnews.com/text-mining-conference/
Developed by:
                                  THE ONLY CONFERENCE IN NORTH AMERICA
                                  WITH AN EXCLUSIVE FOCUS ON TEXT MINING          Save $300
                                                                                      by booking before
                                                                                          March 18th


7th Annual

Text Analytics Summit
May 18TH and 19TH 2011, Radisson Hotel, Boston, MA

ARE YOU SERIOUS ABOUT TEXT ANALYTICS? MORE                             Hear From More Than 25 Of The
                                                                       World's Top Text Analytics Experts
EXCELLENT REASONS WHY YOU MUST ATTEND THIS
EVENT…

1 EXTENSIVE RESEARCH:
    Three months of meticulous research with leading text analytics
    experts has ensured that this agenda will tell you exactly what
    you need to know in order to profit from text analytics


2 REAL NETWORKING:
  Over 250 text mining professionals and end users set to attend.
    Formulate profitable partnerships with 10 hours of built in
    networking opportunities


3 HIGH CALIBER SPEAKERS:text analytics experts, eager to
  Hear from 25 of the world’s top
    share their knowledge, experiences, and insights with you


4 PROFITABLE SOLUTIONS: could be exactly what you
  Products showcased at the exhibition
    are looking for to increase profitability, customer satisfaction,
    and sales


5 STIMULATING DEBATE: to encourage active participation.
  The conference is structured
    Exchange ideas with speakers and fellow delegates and get your
    questions answered


Media Partners:                                 Knowledge Partners:
                                                                           3 EASY WAYS TO
                                                                           REGISTER TODAY
                                                                        Online:
                                                                        www.textanalyticsnews.com/text-
                                                                        mining-conference/

                                                                        Email: Register@textanalyticsnews.com

                                                                        Phone: Ezra: 201-204-1683 or
                                                                               Paul: 201-204-1691



                                OPEN NOW For The Full Summit Program!

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7th Annual Text Analytics Summit Brochure

  • 1. Developed by: THE ONLY CONFERENCE IN NORTH AMERICA WITH AN EXCLUSIVE FOCUS ON TEXT MINING Save $300 by booking before March 18th 7th Annual Text Analytics Summit May 18TH and 19TH 2011, Radisson Hotel, Boston, MA MAXIMIZE THE COMMERCIAL BENEFITS Hear From More Than 25 Of The World's Top Text Analytics Experts OF YOUR TEXT ANALYTICS SOLUTIONS Chris Jones Increase Productivity and ROI: See how text analytics is being Manager of Customer Feedback used to improve the business decision making process Adobe Make Social Media Count: Uncover text mining’s essential role David Howlett for optimizing the potential of the vast social media world Senior Director, Consumer Insights and Strategy J.D. Power & Associates Improve the Customer Experience: Develop a unified analytics platform to fully unlock the Voice of the Customer Lisa Joy Rosner Chief Marketing O cer NetBase Enhance Brand Perception: Use sentiment analysis to gain insight into your organization’s public image Ronen Feldman Boost the Power of Marketing: Use advanced text mining Founder techniques to target customers more e ectively Digital Trowel (Former Founder of ClearForest, a Thomson Reuters company) PLUS Get the best case studies from top end user organizations: See Why you need to be in how vendors and end users are working together to push text the conference room! analytics further into the mainstream 250+ Senior level attendees 10+ Text Analytics exhibitors SPONSORS: 5+ Workshops 1 Exceptional text mining conference SPEAKERS: EXHIBITOR: OPEN NOW For The Full Summit Program!
  • 2. “I am new to the Text Analytics world, however I still came away in awe of the work being done in the field and of all the di erent ways of trying to harness the spoken word.” Brenda Scott, Consumer A airs Report Analyst, ConAgra Foods TEXT ANALYTICS HAS OFFICIALLY ARRIVED IN SO WHAT MAKES THIS SUMMIT WORTHWHILE? THE MAINSTREAM! The content of course! We pride ourselves on finding the most More than 60% of companies now employ text analytics solutions relevant topics and recruiting only the best speakers to ensure that in some capacity. With the industry expected to grow by 38% per this conference exceeds expectations and truly makes a di erence year through 2015, text analytics has grown from an interesting but in the booming analytics world. The agenda has been designed little known software application into an invaluable commercial based solely on information obtained from top industry tool being used by businesses worldwide. Finance professionals professionals, including vendors, consultants, analysts, and end are using it to better navigate the stock market. Retailers are using users. it to better understand their customers. Lawyers are using it to rapidly extract information from truckloads of legal documents. Topics this year include: The list goes on and on and on. • Social Media Analytics – Understand how text analytics can help you capitalize on the social media boom Forward thinking executives across a myriad of industries are using • Sentiment Analysis for the 2010s – Discover the meaning text analytics solutions to increase e ciency and unlock essential behind what is being said about your business, and learn about information that they have never had access to before. And with the latest advancements in the technology the recent social media boom encouraging people to • Text Analytics for Marketing – Improve your marketing strategy communicate in more new and innovative ways, text analytics is in ways you never could before no longer an option; it's a necessity. Are you: • Voice of the Customer Analytics – Gain a competitive • Looking for new ways to analyze data and increase productivity? advantage by formulating a unified analytics strategy • Trying to take advantage of Business Intelligence (BI)? • Struggling to get clients to realize the benefits of your analytics solutions? OUR PROVEN TWO-DAY FORMAT IS JAMMED PACKED WITH… Whether you are a software developer, an experienced analytics user, or new to the text analytics industry, the Text Analytics • Presentations – Obtain the inside scoop, straight from the Summit is the only place to get the information that you need to mouths of the world’s top text analytics pioneers benefit and profit from text mining. We’ll give you the inside scoop • Case Studies – Hear real life examples about how text analytics on the most recent developments in this cutting edge technology has revolutionized the way people do business so that you can stay ahead of the game. Whether it’s a new • Workshops – Get an in depth overview of text analytics, program for maximizing sentiment accuracy or a state-of-the-art including a breakdown of your various software and vendor strategy for developing a unified analytics platform, the knowledge options that will be obtained from this summit is something that you cannot a ord to miss out on. • Expert Panels – Engage industry gurus in our three di erent expert panels, complete with question and answer sessions This conference brings together all of the major players in the • Exhibitions – See displays and demonstrations from leading Text industry for the purposes of knowledge sharing, networking, and Analytics solution providers establishing real, long lasting business relationships. In just two days, you will get all of the information that you need to capitalize on text analytics and add significant value to your company. Text 3 EASY WAYS TO REGISTER TODAY analytics is a short cut to superior research and data analysis, Online: www.textanalyticsnews.com/text-mining-conference/ stronger brand management, and improved customer engagement – but only for those who understand how to unlock Email: Register@textanalyticsnews.com its true commercial potential. And that’s where this conference Phone: Ezra: 201-204-1683 / Paul: 201-204-1691 can help. Welcome Letter From The Chairman… and solution-provider participants. Please do join in, May 18-19 in Boston, for what promises to be the best summit Text analytics has come a long way since the first Text yet! Analytics Summit back in 2005. The technology is better than ever -- front-page news even, as text analytics The summit is a great place to learn, teach, network, and dominates the world’s smartest on Jeopardy! Practical meet fellow end users, executives, analysts, and industry business solutions have kept pace, with uptake thought leaders: the “Who's Who” of text mining. This accelerating in a broad set of industries and applications. Summit is the place to continue to shape the future of the The marketplace is strong, with great promise for years to industry. come. We've come a long way together in the Text Analytics Seth Grimes Summit community, joined every year by new end user Text Analytics Summit Founding Chair For the Most Up to Date Info. Visit: www.textanalyticsnews.com/text-mining-conference
  • 3. “The Text Analytics Summit is a must for anyone considering purchasing text mining software. It’s a great opportunity to get to meet the companies and individuals who have been working in this industry for many years, and ask them to look under the hood of their products.” Tom H.C. Anderson, Founder and Managing Partner, Anderson Analytics WHO WILL YOU MEET AT THE TEXT Expert Speakers Include: ANALYTICS SUMMIT? Seth Grimes President David Howlett Sr. Director, Consumer Insights Alta Plana and Strategy Connect with all the major players through over ten hours of built J.D. Power & Associates in networking time, including Pre-Summit Workshops, interactive Tom Anderson discussion panels, a top-notch exhibition display, and of course, Founder Tom Reamy our Industry Cocktail Party! Anderson Analytics Chief Knowledge Architect Kaps Group Manya Mayes Over 250 Attendees Fitting The Profile Below Director of Advanced Analytics and Gregory Piatetsky Solutions President Attensity KD Nuggets 45% End Users Christopher Jones Matthew Berk Manager of Customer Feedback EVP of Product Engineering Adobe MarchEx 35% Vendors Don Springer Lisa Joy Rosner CEO CMO 12% Consultants Collective Intellect Netbase Lee Feigenbaum T.R. Fitz-Gibbon 5% Industry Analysts VP of Technology and Client Services Chief Scientist Cambridge Semantics Networked Insights 3% Press Gerard Britton Joseph Carrabis Director Founder and Chief Research O cer CAAS LLC NextStage Evolution Ronen Feldman Breck Baldwin Founder CEO Digital Trowel Alias-I And here’s a sample of some of our past attendees (Former Founder of ClearForest) Themos Kalafatis • Accenture • General Electric William Mougayar Predictive Analytics Consultant CEO • Alta Plana • Hewlett Packard Eqentia Nathan Treloar • Anderson Analytics • IBM VP Technology for Strategic Markets • Attensity • Intuit Penny Herscher Ramp CEO • The Bank of New York • J.D. Power & Associates First Rain Tim Trussell • Best Buy • JetBlue Airways Solutions Specialist • Bit.ly • Kapow Technologies Andrew McInnes SAS Analyst • Boeing • L-3Com Forrester Research Frank Della Rosa • Butler Hill Group • Lexalytics Managing Director Trevor Croop Symphonetic Insight • CallMiner • Linguamatics Sr. Analyst, Operations & Guest • Charles Schwab • LinkedIn Satisfaction Daniel Ziv • Chevron • Lockheed Martin Gaylord Entertainment VP, Customer Interaction Analytics Verint • Clarabridge • Maritz Research Fern Halper • ConAgra Foods • Mars Inc. Partner Justin Langseth • Constant Contact • Medallia Hurwitz & Associates President and CTO Clarabridge, Inc. • Deloitte • Microsoft Kevin English • Delta Airlines • Monster Global Process Services IBM • Dow Jones • Nokia • Elder Research • Oracle • Endeca • Pfizer "The Annual Text Analytics Summit is a great event and a • Europol • PricewaterhouseCoopers fantastic platform for anyone interested in or associated with • Facebook • Procter & Gamble text analytics to meet and discuss the opportunities and • Fidelity Investments • SAS challenges that we face today!" • Ford • State Farm Insurance Nick Patience, Research Director, • Forrester Research • Unilever Information Management, 451 Group • Gartner • Verint Full Conference Agenda On The Next Page!
  • 4. Hear From the Best of The Best in Text Analytics Understanding The Social CASE STUDY Maximize The E ectiveness Of Sentiment Chairman’s Welcome And Introduction Media Universe Analysis Industry At A Glance - Where We Are, • Get the inside scoop with three real-world • Get expert solutions for predicting future Where We’re Going, And How This A ects case studies, showing social media sentiment Your Text Mining Strategy understanding in action • Discover applicable uses of sentiment • Discover how text analytics and NLP are analysis, including brand management, Get a comprehensive overview of the text being used to read, analyze and understand comparisons of di erent products, improving analytics industry AND consumer opinion, emotion and behavior CRM, and stock market monitoring • Learn where the money is…who’s profiting? • Learn how companies are using the • Find out about the effectiveness of hybrid • Understand how niche markets are getting actionable insights of social media to shape frameworks for sentiment analysis linked together through acquisitions, unified their strategy for products, packaging and • Understand how the hybrid model allows platforms, and partnerships promotions sentiment analysis to extract positive and • Find out why Text Analytics is here to stay negative expressions with high precision Lisa Joy Rosner, CMO, NetBase Seth Grimes, President, Alta Plana David Howlett, Sr. Director of Consumer Ronen Feldman, Founder and Chief Scientist, Insights and Strategy, J.D. Power & Associates Digital Trowel Keynote Topic Social Media Analytics CASE STUDY Stay Ahead of the Game: Explore the Newest A Twitter Case Study: Developments In Sentiment Analysis To Get A Behavior Mining From Social Media Text Analytics – The Foundation For Leg Up On Your Competitors Social Business Collaboration A step-by-step tutorial in using social media • Be detailed and specific in your sentiment data to gain insights into consumer behavior in The importance of sophisticated text mining analysis: Discover more granular sentiment at a time-e cient manner and analysis is becoming more critical as the the document level and all the way down to volume of social media conversations • The importance of social data: How social individual features continues to grow. In Don’s presentation he data can help us in forming hypotheses • Utilize emotion/behavior analysis to will describe: about consumer behavior understand how the customer really feels • Pre-processing techniques that aide in • Add a new dimension to sentiment by • The handling and processing of large e cient mining: Why and when they should developing expertise analysis to make sure volumes of social media data using be applied the text is worth your time enterprise-class listening platforms • First insights into your customers’ minds: • Get real life examples of how these new • The deployment of real-time ROI oriented N-Grams, Keyword Frequencies and developments are being translated into dashboards through advanced data research Co-Occurrences actionable competitive advantages and management • More Insights to gain that competitive • Discover where sentiment analysis is heading • How advanced categorization accuracy and advantage: Concept Associations, Keywords precise filtering makes social CRM and Tom Reamy, Chief Knowledge Architect, Kaps and Concepts, and Concept Trending targeting possible Group • How to optimize engagement outcomes with Themos Kalafatis, Predictive Analytics customers through formalized Business Consultant Text Analytics For Marketing Process Management workflows Don Springer, CEO, Collective Intellect Sentiment Analysis For The 2010s Get The Most Out Of Your Marketing Campaign: Integrate Sentiment With CASE STUDY Why Your Sentiment Analysis Is Wrong Traditional Marketing Use Social Media Mining To Maximize Customer Insight And • Get examples of problem causing texts that • Understand the benefits of adding sentiment Competitive Intelligence hamper your commercial success into marketing metrics (retention, cross-sell, • Understand why most texts are difficult to up-sell, and loyalty) • Find out how Gaylord Entertainment has classify • Explore the process - sentiment is worth used social media text analysis to aide its • Obtain more valuable, actionable results by more if you use it rather than just monitor it wider business strategy asking different and better sentiment • Gain the analytical advantages that make all • Gain insight into how text analysis of questions the di erence to the bottom line customer reviews can provide your company • See how Hierarchal Topic Discovery with valuable competitive intelligence Tim Trussell, Solutions Specialist, SAS addresses the sentiment accuracy question • Analyze social media sentiment to pinpoint CASE STUDY improvement possibilities across your whole T.R. Fitz-Gibbon, Chief Scientist, Networked Analyze The Mind Using Text business Insights How neuro-marketing is forever changing the Trevor Croop, Sr. Analyst, Operations & Guest future of marketing Satisfaction, Gaylord Entertainment • Use text analytics to unlock the thought process of the writer Predictive Text Analytics • Understand how the brain’s response varies A vendor-agnostic interactive primer on how to integrate text analysis with predictive analytics. based on the source of the text Includes an overview of three forms of predictive analytics, various modeling approaches, how to • How does this play into your comprehensive select and aggregate textual features for inclusion in predictive models, and the business benefits text analytics strategy? that can be achieved. Also includes a live demonstration of predictive text analytics in action using the open source RapidMiner modeling tool. Joseph Carrabis, Founder and Chief Research O cer, NextStage Evolution Justin Langseth, President & CTO, Clarabridge, Inc. Frank Della Rosa, Managing Director, Symphonetic Insight Register In Minutes at: www.textanalyticsnews.com/text-mining-conference
  • 5. Maximize the Commercial Benefits of Your Text Analytics Solutions Technology Insiders’ Panel No VOC, No Success. Know CASE STUDY VOC, Know Success! Get Caught Up In Semantics Learn about key developments and trends in text technologies, straight from the industry's Get real life examples of how a sound VOC leading technologists strategy translates into commercial success Intelligent Business Search: The Application Of Semantic Technologies • What's new and what's hot...and when can • Know the right o er for high net-worth Into The Business Decision Making you get your hands on it? clients to maximize your negotiating leverage Process • Multi-lingual text, cloud deployment, • Know if complaining customers will really question-answering systems and machine speak out against you • Uncover business-relevant content about translation: How do they work, and how can • Know what will happen next so you can stay markets, trending industry topics and they work for you? ahead of your competitors companies from the vast breadth of the web • How are vendors meeting tough technical • Know your customer! • Monitor business changes and analyze trends challenges? to support astute decision making Manya Mayes, Director of Advanced Analytics • Explore "Intelligent Business Search" in • How to work with vendors to get the and Solutions, Attensity PLUS marketing, sales, and investment research solutions you need for your business A Surprise End User Organization Moderator: Seth Grimes, CEO, Alta Plana Penny Herscher, CEO, FirstRain Panelists: Breck Baldwin, CEO, Alias-I CASE STUDY Tom Anderson, Managing Partner, Anderson Using Speech And Text CASE STUDY Analytics To Drive Online Ad Campaign Using Text Analytics To Analytics Ronen Feldman, Founder and Chief Scientist, Success Build Knowledge Portals Digital Trowel A multi-faceted case study that uncovers the • See how telephony, speech processing, ad campaign data, and text analytics are brought benefits of semantic news aggregation and Leveraging Unstructured Data In The 24/7 together to allow marketers to mine the real re-publishing platforms, including: Customer Operation content of customer calls • How to achieve the right balance between • Discover how this process helps you maximize semantic tagging and faceted search • Make the most of internal interactions ad revenue • Building on and off-ramps to social media by sni ng out usable sentiment and • Explore the enabling technologies that make • Using text analytics to produce the ultimate deploying it in the operation this process possible personalized news stream • Leverage social media as a customer support Nathan Treloar, VP Technology for Strategic • Mixing private and public channels to deliver channel and integrate insights into the Markets, Ramp real-time business intelligence operation • Cross the "real-time gap" and leverage Matthew Berk, EVP of Product Engineering, William Mougayar, CEO, Eqentia insights from unstructured data MarchEx Kevin English, Global Process Services, IBM Semantics Update Panel Voice Of The Customer Panel This panel will help you fully understand: Keynote Topic • Understand the value of data integration from different sources of customer feedback • The role of text analytics in semantic Unlock The Voice Of The Customer • Evaluate the importance of blending knowledge discovery. 360 Degree Voice Of The Customer structured and unstructured information to • The latest advances in semantic technologies, provide more accurate analysis applications, and the semantic web. Analytics • Identify the major VOC obstacles that should • How to exploit semantics for next-generation • Understand the impact of internal and be avoided to maximize the effectiveness of search, data integration, and analytics external customer insights/interactions your VOC strategy • The semantics strategies of online, social, and • Develop a unified analytics platform that • Ensure that your VOC strategy is robust and enterprise players mines all your customer touch points future proofed • Take action on customer insights to improve Moderator: Gregory Piatetsky, President, KD Moderator: Andrew McInnes, Analyst, Forrester Nuggets the overall customer experience Research Panelists: Penny Herscher, CEO, First Rain • Address social media in the context of an Panelists: Chris Jones, Manager of Customer William Mougayar, CEO, Eqentia overall Voice of the Customer strategy Feedback, Adobe Lee Feigenbaum, VP of Technology and Client Daniel Ziv, VP Customer Interaction Analytics, Fern Halper, Partner, Hurwitz & Associates Services, Cambridge Semantics Verint Nathan Treloar, VP Technology for Strategic Markets, Ramp Matthew Berk, EVP of Product Engineering, The Dawning Of A Predictive Text How To Operationalize VOC In Your MarchEx Analytics Industry & The End Of Lawyers Company: Taking It From Pilot To • Understand the burden of E-Discovery and Production the increasing pressure to reduce costs • Make people care about top VOC issues • Learn how analytics was thrown into the • Discover ways for funding text analytics breach: clustering, categorization and projects predictive coding • Integrate the data with existing reports/data • Identify the constraints on predictive coding from within your organization • Get up to speed on the emerging predictive • Leverage text analytics to enhance the coding marketplace customer experience in real-time • Envision predictive coding as a lead case study for in-house enterprise text analytics Chris Jones, Manager of Customer Feedback, Adobe Gerard Britton, Director, CAAS LLC www.textanalyticsnews.com/text-mining-conference Or Call: (201) 204-1683 to Register Today!
  • 6. “The Text Analytics Summit is a unique and high-focused event that covers in-depth the commercial potential of text mining and sentiment analysis.” Frank Della Rosa, Managing Director, Symphonetic Insight EVEN MORE LEARNING AND NETWORKING OPPORTUNITIES AT THIS YEAR’S SUMMIT! PRE-SUMMIT NETWORKING AND WORKSHOPS BUSINESS BUILDING To ensure you are fully up to speed In addition to the huge amount of with the latest developments in text learning and knowledge sharing we analytics, we have also arranged two provide at the Summit, we also build in pre-summit workshops available to all plenty of time for you to meet the delegates at no extra cost: people who can make a significant impact on your business. You will have the opportunity to make the connections you need through: WORKSHOP ONE: 1. Our dedicated online networking An Overview Of Text Analytics: center: Starting three weeks before Technology, Solutions, And The the event, you will be able to use our Market purpose built messaging service to Whether you're new to text analytics or contact fellow delegates and set up are an experienced user, you'll benefit meetings in advance by attending Seth Grimes's Overview of Text Analytics. Presented by the space's 2. The Summit Exhibition: Our leading analyst and the Summit's very top-notch exhibition brings key own founding chair, this workshop will vendors and end users together to cover: create the partnerships needed to • The core technologies: Essentials fully maximize the value of text every business user (and vendor) analytics should know • Solution basics and business 3. Networking Drinks Party: At the end benefits for an array of of a buzzing first day, kick back and applications and industries relax with new colleagues or just catch up with old friends. Discuss the • Solution provider profiles: An day’s events and put perspectives on objective assessment of the the ‘hot’ topics players and the posers Seth Grimes, President, Alta Plana WORKSHOP TWO DO YOU OFFER A TEXT Choose Wisely: How To Evaluate The Variety Of Text Analytics Software ANALYTICS SOLUTION? Options • Learn what the range of text If so, we can help your business and secure sales that will fill your order analytics software is and how to development e orts in 2011. This book for 2011 and beyond! match your needs Summit o ers you an excellent range of Limited opportunities available! Call • See how a three phase approach sponsorship and exhibition Paul Corr today to discuss your to evaluation yields the best results opportunities to suit every need and involvement and secure your place at • Discover how to do a text analytics budget. this year’s Summit: Proof of Concept, and understand why it is essential We can tailor a sponsorship package to Paul Corr • Determine how to go from evaluation meet your needs, allowing you to speak, Business Development Manager to development run a workshop, organize meetings with Tel: 201-204-1691 Tom Reamy, Chief Knowledge hundreds of potential clients, and build Email: pcorr@textanalyticsnews.com Architect, Kaps Group your brand. Don’t miss out on this unrivaled opportunity to do business Call (201) 204-1691 or email pcorr@textanalyticsnews.com NOW!
  • 7. THE NUMBER ONE CONFERENCE ON TEXT ANALYTICS Save $300 by booking before March 18th 7th Annual Text Analytics Summit Your Choice of Registration Package Date & Venue May 18-19, Radisson Hotel, Boston, MA Super Early Bird Early Bird Vendors & Consultants Ends March 18th Ends April 15th Full Price Hotel Discounts Platinum Pass • Access to conference room We have negotiated special room rates at • Networking lunch and coffee breaks the hotel. Reservation and price details will • Evening Drinks Reception Access • Access to exhibition hall be sent to you when you register $1,695 $1,795 $1,995 • Access to presentation slides post-conference • Access to audio recordings of every conference session • Access to 1 hour Text Analytics podcact by conference chairman Seth Grimes Group Discounts Gold Pass Come along with members of your team and • Access to conference room take advantage of Text Analytics News' • Networking lunch and coffee breaks • Evening Drinks Reception Access special group discounts. The more attendees $1,595 $1,695 $1,895 • Access to exhibition hall you sign up, the more money your company • Access to presentation slides post-conference • Access to audio recordings of every conference saves! Contact the Text Analytics News team session at (201) 204-1683 or (201) 204-1691 for more Silver Pass details • Access to conference room • Networking lunch and coffee breaks • Evening Drinks Reception Access $1,495 $1,595 $1,795 • Access to exhibition hall • Access to presentation slides post-conference Conference Materials 3 EASY WAYS TO REGISTER TODAY • Access to presentation slides post-conference $300 • Access to audio recordings of every conference session Online: www.textanalyticsnews.com/text- Super Early Bird Early Bird End Users Ends March 18th Ends April 15th Full Price mining-conference/ Platinum Pass • Access to conference room • Networking lunch and coffee breaks Email: • Evening Drinks Reception Access • Access to exhibition hall Register@textanalyticsnews.com $1,395 $1,495 $1,695 • Access to presentation slides post-conference • Access to audio recordings of every conference session Phone: • Access to 1 hour Text Analytics podcact by conference chairman Seth Grimes Ezra: 201-204-1683 Paul: 201-204-1691 Gold Pass • Access to conference room • Networking lunch and coffee breaks • Evening Drinks Reception Access $1,195 $1,295 $1,495 Cancellation Policy • Access to exhibition hall • Access to presentation slides post-conference Passes are transferable without any charge. Cancellations • Access to audio recordings of every conference by April 15th, 2011 incur an administrative charge of 25%. session If you cancel your registration after April 15th, 2011 we Silver Pass will be obliged to charge the full fee. • Access to conference room Please note – you must notify Text Analytics News in • Networking lunch and coffee breaks writing of cancellation or we will be obliged to charge • Evening Drinks Reception Access $995 $1,095 $1,295 the full fee. All cancellation requests should be emailed • Access to exhibition hall • Access to presentation slides post-conference to esteinberg@textanalyticsnews.com. The organizers reserve the right to make changes to the program Conference Materials without notice. • Access to presentation slides Please see full terms & conditions at: post-conference $300 https://secure.textanalyticsnews.com/text-mining-con • Access to audio recordings of every conference session ference/terms.htm. Register In Minutes at: www.textanalyticsnews.com/text-mining-conference/
  • 8. Developed by: THE ONLY CONFERENCE IN NORTH AMERICA WITH AN EXCLUSIVE FOCUS ON TEXT MINING Save $300 by booking before March 18th 7th Annual Text Analytics Summit May 18TH and 19TH 2011, Radisson Hotel, Boston, MA ARE YOU SERIOUS ABOUT TEXT ANALYTICS? MORE Hear From More Than 25 Of The World's Top Text Analytics Experts EXCELLENT REASONS WHY YOU MUST ATTEND THIS EVENT… 1 EXTENSIVE RESEARCH: Three months of meticulous research with leading text analytics experts has ensured that this agenda will tell you exactly what you need to know in order to profit from text analytics 2 REAL NETWORKING: Over 250 text mining professionals and end users set to attend. Formulate profitable partnerships with 10 hours of built in networking opportunities 3 HIGH CALIBER SPEAKERS:text analytics experts, eager to Hear from 25 of the world’s top share their knowledge, experiences, and insights with you 4 PROFITABLE SOLUTIONS: could be exactly what you Products showcased at the exhibition are looking for to increase profitability, customer satisfaction, and sales 5 STIMULATING DEBATE: to encourage active participation. The conference is structured Exchange ideas with speakers and fellow delegates and get your questions answered Media Partners: Knowledge Partners: 3 EASY WAYS TO REGISTER TODAY Online: www.textanalyticsnews.com/text- mining-conference/ Email: Register@textanalyticsnews.com Phone: Ezra: 201-204-1683 or Paul: 201-204-1691 OPEN NOW For The Full Summit Program!