How do you scale marketing programs to 3,000+ channel resale partners? Set up an organization that creates repeatable, customizable programs and garner vendor rates based on volume pricing.

1. Scalable Marketing Delivery System Marketing Services Organization (MSO) U.S. Commercial Field Marketing

4. US Commercial Initiatives 50,000 Podcasts 5M Users Propagate Content to $2B Pipeline Revenue Millions Through Viral Marketing Reaching 1,000 Co-Branded Partners 300,000 Broadcast Video to 15,000 LiveTouches

5. US Commercial Marketing Mission Drive pipeline and sales productivity, by delivering scalable, integrated programs, connected with our partners and our sales organization, with an innovative marketing machine.

9. Core Business Focus Marketing System Infrastructure Partner Led Marketing Plays Account Manager Plays Vendor Management - 360 Integrated Business Processes

10. Innovative Business Process aligning corporate with theater execution Develop Automate Execute Measure Optimize Design Order Theatre Marketing The Model

15. Vendor Management — 360 º Approach Development Plan between Cisco and vendor for training and development of services Quarterly Reviews Offers two-way feedback between vendor and MSO Including scorecard to facilitate accountability Assuring Customer Experience Offers first-hand assessment and inspection of business Partner Surveys Allows partner and to evaluate their experience Vendor Diversification Promotes healthy competition and new innovations

21. Integrated Reporting