My Master Class presentation for IADE PhD and Masters Students and Faculty in October 2018

1. Professor Robin Teigland
Chalmers University of Technology
www.robinteigland.com | www.slideshare.net/eteigland | Robin.teigland@hhs.se | @RobinTeigland

2. People
• “Net generation”
• 24x7 “mobile” workforce
• Gig economy
• Lifelong learning
• Sharing not owning
• Sustainability
Technology
• AI/ML/DL/NN
• Smart robotics & cobotics
• Biotech/gene editing/biomanufacturing
• Internet of Things
• AR/VR/Mixed Reality
• Autonomous vehicles
• Additive manufacturing
• Advanced materials
• Blockchain
• Renewables
• Quantum computing
• Nanotechnology
Open Source
• Software
• Hardware
• Physibles
Convergence of…..
Finance
• Crowdfunding/equity/P2P lending
• Cryptocurrencies/tokens
• Blockchains, smart contracts
• Mobile money and payments
• M2M/R2R payments
• Benefit Corporations

3. Digital is the main reason
just over half the Fortune 500 companies
have disappeared since the year 2000.
-Pierre Nanterme, CEO Accenture, 2016
Yet..Digital disruption
has only just begun.

4. Thx to R. Wieselfors, Ericsson for photos

5. Thx to R. Wieselfors, Ericsson for photos

6. “We always overestimate the change
that will occur in the next two years
and underestimate the change that
will occur in the next ten.”
- Bill Gates, The Road Ahead, 1996

7. 2015
Smart Robots

8. H.I.S. Co. has two Henn na Hotels run
“entirely” by robots and plans to open 100 hotels
Check-in
Other Automated Tasks
Concierge, Porters, Cleaning, Lawnmowing, Room Service, Robot Trashcan, Robot fish
Food deliveries

9. http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/

10. FIRM FOUNDED EMPLOYEES MKT CAP
BMW 1916 125,000 $60B
UBER 2009 11,000 $48B
MARRIOTT 1927 227,000 $51B
AIRBNB 2008 5,000 $31B
WALT DISNEY 1923 195,000 $167B
FACEBOOK 2004 21,000 $512B
WALMART 1962 2,300,000 $298B
ALIBABA 1999 50,000 $469B
Adapted from Parker & Van Alstyne, with Choudary, 2016, updated January 2018
Something fundamental is changing

11. Sweden – World’s 2nd most innovative economy
https://www.bloomberg.com/news/articles/2017-01-17/sweden-gains-south-korea-reigns-as-world-s-most-innovative-economies
2017

12. Stockholm – a unicorn breeding ground
Unicorns: Private companies
valued at more than USD 1 bln

13. The User First, then the Technology
LinkedIn Stockholm Economic Graph 2015
Stockholm’s top industriesStockholm’s unique skills

14. Products and services are becoming
increasingly more complex…

15. ..and it will only continue

17. What Does This Girl Need?

18. Opportunity: What does she need?
Design Thinking
-Focus on a verb, not a noun
-To do what?
-Why does she need to do this?
-How does she want to feel?
-Do not start with the technology!
-Technology is the enabler.
Adapted from Stanford University d.school

20. Design thinking
turns needs into
demand
IDEO

21. FIRM FOUNDED EMPLOYEES MKT CAP
BMW 1916 125,000 $60B
UBER 2009 11,000 $48B
MARRIOTT 1927 227,000 $51B
AIRBNB 2008 5,000 $31B
WALT DISNEY 1923 195,000 $167B
FACEBOOK 2004 21,000 $512B
WALMART 1962 2,300,000 $298B
ALIBABA 1999 50,000 $469B
Adapted from Parker & Van Alstyne, with Choudary, 2016, updated January 2018
Something fundamental is changing

22. Shifting market logics – The rise of platforms
Ericsson & Augur 2011

23. http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/

24. https://www.inc.com/glenn-leibowitz/meet-the-ceo-running-a-billion-dollar-company-with-no-offices-or-email.html

25. Giggers, Entrepreneurs, and FTEs
in co-living/co-working spaces
https://www.outsite.co/

26. Exploitation
Improving existing
value creation
activities
Exploration
Developing new
value creation
activities
Adapted from March 1991

27. Transformation of economic activity
Centralized,
hierarchical
organizations
Decentralized,
self-organizing, autonomous
organizations

28. Scheveningen Harbor – The Hague

29. A 3D printer workshop on Lisette’s boat
Knowledge: RepRap community
E-commerce: Aliexpress

30. My first attempt at 3D printing – successful!

31. Do-it-yourself (DIY) microfactory networks

32. Increasing forces
for local community and
circular economies

34. http://marketrealist.com/2016/01/fourth-industrial-revolution-need-know/

35. Peniche, Portugal
1 hour north of Lisbon

36. Centuries of Tradition

37. A Collective Spirit

39. Tragedy of
the Commons

42. Universities
GovernmentIndustry

44. To be a hotspot for entrepreneurial activity,
a flagship in ocean innovation, and
a showcase in circular economy

45. A Circular Economy where the
Ocean
meets Digitalization
Entrepreneurship
& Economic
Activity

46. Graphene
3D Printer
Self-driving Pod
Artificial Intelligence
Underwater Drones
Repurposed Ships
Solar Panel
Blockchain

47. Designing your Networks
1. Build relationships across diverse networks, avoid echo chambers
2. Ask “What if?”, challenge basic assumptions, and experiment
Boundary
spanner

48. BA
Two individuals (organizations)
with the same number of contacts…

49. …but with very different
access to signals, ideas, and resources
BA

50. www.robinteigland.com
www.slideshare.net/eteigland
Robin.teigland@hhs.se
@RobinTeigland
http://www.go4surf.pt/