The Path to Product Excellence: Avoiding Common Pitfalls and Enhancing Commun...
New Industrial Revolution for Bestseller 2020
1. The New Industrial Revolution?
Future scenarios of value creation for a sustainable future
Professor Robin Teigland
www.slideshare.net/eteigland
www.robinteigland.com | robin.teigland@gmail.com | @RobinTeigland
3. People
• “Net generation”
• 24x7 “mobile” workforce
• Gig economy
• Online learning
• Sharing not owning
• Sustainability
Technology
• Broadband/wifi
• Cloud, fog
• Internet of Things
• AI/ML/DL/NN
• Autonomous vehicles
• Smart robotics
• VR/AR/Holography
• 3D/4D printing/ALM
• Blockchains
• Nanotechnology
• Quantum computing
Open Source
• Software
• Hardware
• Physibles
Convergence of…..
Finance
• Microlending/microfinance
• Crowdfunding/equity/P2P lending
• Cryptocurrencies, tokens
• Blockchains, smart contracts
• Mobile money and payments
• M2M/R2R payments
4. If the rate of change on the
outside (of an organization)
exceeds the rate of
change on the inside,
the end is near....
-Jack Welch
5. Digital is the main reason
just over half the Fortune 500 companies
have disappeared since the year 2000.
-Pierre Nanterme, CEO Accenture, 2016
Yet..Digital disruption
has only just begun.
6. All our knowledge is about the past,
but all our strategic decisions are about the future
Conway 2003
What we don’t know
we don’t know
about the future
What we know
What we know
we don’t know
9. We always overestimate the change
that will occur in the next two years
and underestimate the change
that will occur in the next ten.
- Bill Gates, The Road Ahead, 1996
11. FIRM FOUNDED EMPLOYEES MKT CAP
BMW 1916 135,000 $39B
UBER 2009 25,000 $58B
MARRIOTT 1927 176,000 $42B
AIRBNB 2008 3,100 $35B
WALT DISNEY 1923 201,000 $245B
FACEBOOK 2004 40,000 $519B
WALMART 1962 2,200,000 $319B
ALIBABA 1999 102,000 $446B
Adapted from Parker & Van Alstyne, with Choudary, 2016, updated August 2019
Something fundamental is changing
13. • Major retailers in USA closed down more than 5000
stores in 2017 and plan to close >1000 stores in 2018
• 20-25% of USA malls to close within 5 years
http://clark.com/shopping-retail/major-retailers-closing-2017/US
https://www.cnbc.com/2017/12/04/retail-jobs-decline-as-amazons-robot-army-grows.html
Retail and supporting mall jobs hit hard in USA
14. AI/ML/NN and data scale & scope are
foundation for solving customer needs
J. Zhang 2017
15. • Supplier credit checks & loans
• Fake merchandise recognition
• Product recommendations pushed to
shoppers, and communicated to
retailers to increase inventory
• Dynamic pricing
• Supply chain optimization
• Robot packing and drone delivery
• “Store concierge” chatbots that
understand emotion to engage human
when necessary
• Sensors to improve customer flows
Offline and online AI-based innovation
Over 1 mln Mom & Pop
stores digitalized
39. All our knowledge is about the past,
but all our strategic decisions are about the future
Conway 2003
What we don’t know
we don’t know
about the future
What we know
What we know
we don’t know
40. Looking into the future?
• Forecast
–How we think the future will be
• Vision
–How we want the future to be
• Scenarios
–What the future can be
–“Alternative memories” from the future
?
?
?
?
44. Brainstorm around a partnership with one company
and a product using the core and basic techs
# Company Core Technology Basic Technology
1 AIM Sweden 3d printing AI/Big Data
2 Cellink Bioprinting AI/Big Data
3 Furhat Robotics AI/robotics AI/Big Data
4 Everdrone Smart drones AI/Big Data
5 Einride Smart mobility AI/Big Data
6 Epishine Energy/IoT AI/Big Data
7 Swedish Algae Factory New materials AI/Big Data
56. Digital technologies enable
ocean opportunities
• Renewables
• Robotics and drones
• AI/ML/NN
• Marine simulations
• New material technologies
• Additive manufacturing
• IoT
• Blockchain
Entrepreneurial Mindset
57. To improve competitiveness and sustainability
of small-scale fishing fleets
through a subscription data service
The Peladrone Project
58. From catching
fish to searching
for ocean litter
Extending the Peladrone service range
59. Recycling Ocean Waste with
Carbon, Graphene, & 3D Printing
Recovering Ocean Litter with
Repurposed Fishing Vessels
Manufacturing combined
with Blockchain
PENICHE OCEAN WATCH
A Blue Circular Economy Based on Ocean Litter
Sustainable Ocean
Entrepreneurship
Mapping Ocean Litter with AI
and Drones55
TONNES
LITTER
61. To empower researchers, students,
entrepreneurs and businesses under one roof to
find innovative solutions to societal problems
A global hotspot for entrepreneurial activity,
a flagship in ocean innovation,
and a showcase in circular economy
Vision & Strategy
67. Under the same roof at The OCEAN Warehouse
Coliving
Colearning
Coinventing
To empower
entrepreneurs, businesses,
researchers, and students
under one roof to
find innovative solutions
to societal problems
69. Collective competence
We live in different worlds... And it’s difficult to
achieve real cooperation even if you understand
one another. There are always culture crashes …
it takes time to build bridges between the
different worlds.
Ruuska & Teigland 2008
80. Smart Ocean Network
for data-driven, sustainable innovation
smartOCEAN
Peniche, Portugal
Smart Ocean
VGR, Sweden
Goal: To create a global network of hubs for sustainable ocean innovation
81. POW Partnerships with Government, University & Industry
• Peniche Municipality, Portugal
• IPMA, Portugal
• Institute Politécnico de Leiria (IPL), Portugal
• University of Aveiro, Portugal
• smartOcean, Portugal
• Docapesca, Portugal
• ADEPE, Portugal
• Ocean Tech Hub, Portugal
• Afrodite, Portugal
• Inocean, Norway and Sweden
• Birdview, Norway
• OsloMet, Norway
• Empower, Norway
• Chalmers University of Technology, Sweden
• University of Gothenburg, Sweden
• Ocean Data Factory, Sweden
• Eurocean, EU
82. Current POW Projects
Project Name Purpose Target Group Partners
Peladrone
Improve competitiveness and sustainability
of small and medium scale fishing fleets
Fishermen Inocean, Birdview, Ocean Tech Hub LDA
EduDrones
Increase awareness about the local marine ecosystem and provide
practical demonstration of emerging technologies
Junior High
School
Go4Surf, IPL Leira ESTM, Escola EB 2,3 D.
Luísde Ataíde, PEK
Ocean Wheels
Challenge
To enhance an entrepreneurial and solution-oriented mindset to
ocean challenges
High School Patrimonium Peniche, Cenfim, PEK,
OsloMet University, Ocean Tech Hub LDA
Ocean
Awareness 2.0
Centre
Inspire entrepreneurship and innovation towards solving ocean
challenges
Community IPL Leira ESTM, PEK, Go4Surf, Birdview,
Chalmers University of Technology
The Plastic
Chain
Cost efficient offtake of plastic in places where waste
management is inadequate. Bring valuable resources back into the
economy and insuring traceability through the blockchain
Community Ocean Tech Hub LDA, Empower AS, TOMRA
Sorting, Klaveness Digital AS, Subsea 7
Norway AS
Niord Create value of marine litter by recycling fishing nets into nylon Fishermen Ambiberica, Aquafil
Ocean
Community
Challenge
Develop prototypes based on circular economy principles and
focusing on utility to help coastal communities reach UN SDGs
Global SmartOcean, IPL Leira ESTM, Chalmers
University of Technology, Ocean Data
Factory Sweden, + more
83. The Ocean Wheels Challenge
Local schools and community in Peniche
to create a form of transportation on wheels
reusing marine litter and with digital technologies
84. An open challenge inspiring inclusive
innovation for coastal communities to
achieve
UN Sustainable Development Goals
Technology Circular Economy Models Ocean Waste
Ocean Data
www.oceancommunitychallenge.com
88. Boundary spanning enables scenario thinking
1. Build relationships across diverse networks, avoid echo chambers
2. Practice scenario thinking and look for signals from the periphery
3. Ask “What if?”, challenge basic assumptions, and experiment
4. Ensure access to resources, not ownership, through your networks
Boundary
spanner