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ethority - International Social Network Studie

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ethority - International Social Network Studie

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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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ethority - International Social Network Studie

  1. 1. Internationale Social-Network-Studie Mai 2008
  2. 2. Hintergrund »Social Networks erfreuen sich immer größerem Zuspruch durch die Internetuser. Doch welche Communities haben bei ihrer Kundschaft einen guten und welche einen schlechten Ruf? Über welche Netzwerke wird besonders oft im Web gesprochen? »Diese Fragen untersuchte ethority im Rahmen dieser Studie. Analysiert wurden Nutzermeinungen zu verschiedenen Themen in den Social Media Kanälen Blogs und Foren in insgesamt acht Sprachräumen. »Untersuchte Themen: »Buzz »Imagewert »mobile Nutzung »Vermarktungsstrategien Internationale Social-Network-Studie 2008
  3. 3. Untersuchungsdesign » Automatische Erhebung von Nutzermeinungen in Onlinemedien durch die ethority Monitoringtechnologie „gridmaster“ » Insgesamt wurden im Erhebungszeitraum März-April 2008 rund 44.400 Kundenmeinungen erhoben, klassifiziert und analysiert. » Um eine hohe Ergebnisqualität zu gewährleisten, wurden spezielle automatisierte Bereinigungs- und Qualitätssicherungstools angewendet. » Auswertung & Analyse durch unser interdisziplinäres Research Team Internationale Social-Network-Studie 2008
  4. 4. Ergebnisse im Überblick »Die ethority Studie zeigt: auf Facebook, Myspace und LinkedIn konzentriert sich international der meiste Buzz. Im deutsprachigen Raum führt studiVZ den Buzz Index an. »Bei den erhobenen Imagewerten schneidet im deutschen Sprachraum schülerVZ am Schlechtesten ab. Im englischsprachigen Umfeld vereint xango.com die schlechtesten Imagewerte auf sich. »Bei den Vermarktungsstrategien innerhalb von Social Networks sind die klassischen Banner immer noch das vorherrschende Angebot, aber: »Widgets sind im Kommen. Die Vermarktung über die kleinen Webapplikation besticht durch ihre immense Reichweite und wird von immer mehr Networks angeboten. Internationale Social-Network-Studie 2008
  5. 5. Einige Ergebnisse im Überblick » Überblick über die fünf meist besprochenen Social Networks in allen acht untersuchten Sprachräumen: » Die beiden US- amerikanischen Netzwerke Myspace und Facebook finden sich in allen Top 5 Länderindizes wieder. Internationale Social-Network-Studie 2008
  6. 6. Einige Ergebnisse im Überblick » Während im internationalen Ranking Facebook und Myspace die ersten beiden Plätze einnehmen… Internationale Social-Network-Studie 2008
  7. 7. Einige Ergebnisse im Überblick » … steht im deutschen Sprachraum studiVZ an der Spitze des Buzz. Internationale Social-Network-Studie 2008
  8. 8. Wer wir sind » Gegründet 1998 in Hamburg als mediatime group » Kunden: u.a. 25% des DAX, Global Brands, Mittelständler, B2C, B2B, Online-Brands » > 50 Mitarbeiter (Hamburg & München) » Full-Service Social Media: Sten Franke » Eigene Webmonitoring-Technologie Managing Director » Strategische Beratung ethority GmbH & Co. Kg » Analysten-Team  Netnographie Vorsitzender der » CRM & Kundenfeedbacksysteme BVDW Fachgruppe Social Media » Word of Mouth & Viral Marketing Initiatoren und Gründer » Social Media KPIs / Standards (Hamburg) Internationale Social-Network-Studie 2008
  9. 9. Unsere Geschäftsfelder Automatisierte Consumer Technologie zur Insights aus Vollerhebung Social Media digitaler ziehen und den Gespräche Kunden verstehen lernen Strategische Durchführung Beratung von ganz- zur Weiter- heitlichen entwicklung von Marketing- Brands und Kampagnen nachhaltigem Einsatz von Social Media Internationale Social-Network-Studie 2008
  10. 10. Innovationsführer in Social Media » 2002: Eigene Social Media Monitoring-Technologie gridmaster mit semantischer Klassifizierung und Suchmaschine » 2005: Word of Mouth Marketingkampagnen und Closed User Groups für Unternehmen » 2007: Markenstudie – Monitoring von 2.500 Brands im Web 2.0 (10 Branchen) » 2008: Social-Networks-Studie – Analyse zu Buzz, Image und Vermarktungsmodellen in 8 Sprachen über die 100 größten Networks weltweit » 2008: Studie: Brands in Social Media » 2009: Integrierte Social-Media-Marketing- & Offline Promotion-Kampagnen in Social Networks, Video- plattformen, Blogs, Twitter, Event Sponsoring, Viral Clips, Street Promotion – Controlling durch Social Media Monitoring, Reichweitenmessung und Lead- Auswertung Internationale Social-Network-Studie 2008
  11. 11. Kontakt ethority GmbH & Co. KG Kontaktieren Sie uns gern! Büschstr. 7 (Ecke Gänsemarkt) 20354 Hamburg Für mehr Informationen besuchen sie uns: » http://www.ethority.de/weblog » http://www.twitter.com/ethority  +49 (0) 40 - 300 699 80 contact@ethority.de » http://www.facebook.com/ethority www.ethority.de » http://www.youtube.com/ethority Titelbild: CreativeCommons | flickr.com| Geek&Poke Internationale Social-Network-Studie 2008

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