Hooked: How To Build Habit Forming Products, written by Nir Eyal, is a guide to building habit-forming technology, written for product managers, designers, marketers, and startup founders. ***Learn more about "Hooked: How To Build Habit Forming Products" and this presentation design by checking out the Ethos3 blog: http://ethr.ee/1NbVHvG Ethos3 is a presentation design agency with premier PowerPoint and presentation designers. We can create the perfect presentation for you: www.ethos3.com If you need help creating professional presentations, email us at: info@ethos3.com

1. NIR EYAL + ETHOS3 PRESENT:

2. “Economic value is a function of the
strength of habits a company creates.”
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL
-NIR EYAL

3. Let’s see it in action through
Sarah, an avid Pinterest user...
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

4. Sarah wasn’t always hooked:
Pinterest manufactured desire in her.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

5. It all started with a...
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

6. The first part of a Hook
is called the Trigger.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

7. Triggers come in types:
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

8. Sarah was intrigued by a photo of
Pennslyvania she saw on Facebook...
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

9. This external trigger alerted her by
giving her information for what to do next.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

10. After successive cycles through
the Hook, Sarah will be cued
by internal triggers like boredom.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

11. After the Trigger comes the Action.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

12. Sarah followed the beautiful photo
she saw to a site called Pinterest.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

13. She now sees all sorts
of interesting images of things
to see and do on her trip.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

14. She’s rewarded by something interesting
with each scroll, sort of like pulling on
the handle of a slot machine.
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15. Sarah enters a sort of hunting state
on Pinterest by scrolling through the
“reward phase” of the Hook.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

16. Now it’s time for the
“investment phase” of the Hook.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

17. Sarah is sharing Pins, adding friends,
creating Pinterest boards, gaining followers,
and learning new site features.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

18. With every investment, Sarah
increases her likelihood of
using Pinterest in the future.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

19. Sarah’s “investments” in Pinterest:
Loads the next trigger by
sending her messages to
return in the future.
Makes the site more
valuable with use.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

20. Through repeated Hook cycles,
Sarah forms a Pinterest habit.
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21. If used for good, Hooks can enhance our lives.
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22. For Example, Sarah meets and connects
with others and learns new things.
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23. But manufactured habits can also
be time wasters we regret later.
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24. It’s important to understand
how we get Hooked so businesses
can build healthy habits.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

25. And customers can
prevent unwanted manipulation.
ADAPTED FROM HOOKED: HOW TO BUILD HABIT-FORMING PRODUCTS BY NIR EYAL

26. TO LEARN MORE READ:
SUBSCRIBE TO NIR’S BLOG TO GET A FREE HABIT WORKBOOK
GET ‘HOOKED’ ON AMAZON

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