Pickcel is an advertising Platform helping Businesses to accelerate sales within the locality in an easy and affordable way. There are more than 12 M Businesses in India looking at Affordable and Effective means to boost their sales. That is, there are 10 Businesses per 1000 Indian. Currently, it’s an $1.5 B advertising opportunity just in India. Globally the local advertising market size is $115 B according to Borrell Associates.

1. Connecting Businesses to
Neighborhood

2. Pickcel helps Businesses to accelerate sales within a
locality in an easy and affordable way.

3. TRADITIONAL ONLINE
COSTLY or IN-EFFECTIVE

4. $1.5 B Hyperlocal Advertising Market in India
and $115B Globally
10 Local Business per 1000 Indians
12 M Business in India

5. Enable 12 M Business to Accelerate Sales
Pickcel
PUBLISH AD TO PICKCEL
ENABLED SCREENS
OFFER

6. Pickcel Campaign – www.pickcel.com
Choose Location, Time Re-targeting Spot Auction

7. Pickcel Analytics – www.pickcel.com
Audience Count at HSR Layout Audience Count at BTM Layout
HSR Layout
BTM Layout
J. P. Nagar
Jayanagar
Indiranagar
Live Audience
Reporting
HSR Layout
BTM Layout
Location-wise Advertisement PlaybackAudience Check-out at HSR Layout

8. Pickcel Platform
Audience Count Analytics Targeted
Interactive Programmatic Buying Social

9. Team
Abhijit Chaudhary
CEO
Subrata Debnath
CTO
Basudev Saha
VP Operations
Rajesh Bhattacharjee
VP Marketing
Sucheta Sinha
Director Product Mgmt.
Product Management, Pre-Sales, R & D, Consulting, Support
5 Startups
1 US IPO

10. Business Model
10
LAUNCH WEEKLY
OR MONTHLY ADS
PARTNER
(OWNING SCREEN)
PICKCEL
X% Y%
ADVERTISER
AD REVENUE SHARE
Current Model Additional Revenue
Model
ANALYTICS
SPOT AUCTION
SUBSCRIPTION

11. Traction
130+ Paying Advertisers
25 K screen
Ongoing Deployment
0.15 M screen
Ongoing Partner Trials

12. Milestone
Current FY 2016 FY 2020
Audience Footfall 1.1M 100M 2B
Advertisers 130 1500 15000
Digital Screens 200 10K 0.2M
Partners hosting Screens 8 100 400
Cities 4 10 50
Annual Revenue $70K $5M $200M

13. Partner with us.
abhijit@pickcel.com
+91-9886179612
Awards in 2015Mentorship