Pickcel is disrupting the digital transformation in smart city. Pickcel provides a unique platform for data collection and context sensitive action based on the analytics. Our stack is capable of collecting data from any kind of devices (sensors, IOT devices in factory, transport, apartment), deliver it to Pickcel Cloud for storage and analytics. Based on the context sensitive analytics, corrective action is taken. Example, when it rains show umbrella ad and when it's sunny show sun-glass ad in the digital bill-boards.

1. Content Management for
Smart City
www.pickcel.com | Lanesquare Technology Pvt Ltd
Solution overview

2. 1 Solution at a glance 3
2 Pickcel Data Collection 4
3 Pickcel Data Distribution & Reporting 5
4 Key Features 6
5 Customers 8
Table of contents

3. Solution at a Glance
3
www.pickcel.com | abhijit@pickcel.com | +91-9886179612, +91-9845107444
Pickcel Content
Management
Public Announcement
Advertising
OBU
Bus Timing
Smart Transportation
Smart City
Corporate, Retail, Healthcare

4. Pickcel Data Collection
4
www.pickcel.com | abhijit@pickcel.com | +91-9886179612, +91-9845107444
Diesel Generator Monitoring
Factory Machine Monitoring
Solar Panel Monitoring
Water Flow Metering
RFID Parking Monitoring
Pickcel Device Gateway
Pickcel Connectivity Module
Pickcel Connectivity Module

5. Pickcel Data Distribution & Reporting
5
www.pickcel.com | abhijit@pickcel.com | +91-9886179612, +91-9845107444
Pickcel Device Gateway
Storage Analytics Media
Pickcel Cloud
Water Usage Per Day
Water Usage Per Day
Water Usage
Per Day
Reporting, Monitoring in any kind of screen

6. Key Features
• Multi-tenanted solution for Public or Private Cloud. Uses standard HTTP/HTTPS ports.
• Generic Connectivity Stack to collect data from all kinds of sensors
• Factory/Residential Automation – Water, STP, Solar, RFID, DG, Machine Sensor
• Environment – Air Quality, Noise, Pollution, Traffic Signal, Vehicle Tracking Sensor
• Retail & Outdoor – GPRS, Face Count, NFC, Wifi Tracking, Weather Sensor
• Support of all Indian local languages
• Hybrid rendering (Native and HTML5)
• Self service DIY (Do It Yourself) Setup.
• Proof-of-Play reporting, Dashboard and Analytics
• Display content on any device – TAB, mobile, TV, outdoor bill-boards
• Runs directly on Web-browser in Smart-TV, Desktop, Laptop, Mobile
• Runs as a Android App on TAB, mobile
• Runs on TV, Outdoor LED via HDMI using Android Media Player
Internet
User Login
To Pickcel
Android Player
Android based
Tablet or Mobile
HDMI
Digital Display
6
Pickcel Cloud
www.pickcel.com | abhijit@pickcel.com | +91-9886179612, +91-9845107444
HTML Browser – Smart-TV
Internet
Pickcel Gateway
Device, Sensor

7. • Advanced monitoring and management features
• Health check on different parameters – memory, storage, CPU usage
• Over-the-air SW upgrade
• Remote utility command execution
• Soft/hard reset and device restart etc.
• Supports Multi-media content
• Media format agnostic - Supports almost all popular video, image formats
• RSS Feeds, Widgets, Ticker, Web Feeds, Social feeds, Microsoft Power point
• Any HTML content
• Optimized for jittery/bad networks conditions. Bandwidth optimization with media transcode,
incremental download
• Granular multi tier and multi dimensional access control
• Group level access control
• Functionality level access control
• Screen zone level access control
• Flexible screen layout with support for any number of sections/zones
• Live TV integration - Portion of screen can display Live TV feed by connecting output of TV set
top box to the media player HDMI input.
• Third Party application can be easily integrated to provide solution for different industry
vertical
Key Features
7
www.pickcel.com | abhijit@pickcel.com | +91-9886179612, +91-9845107444

8. Customers
8
www.pickcel.com | abhijit@pickcel.com | +91-9886179612, +91-9845107444