1.
Proposal for Travel Business Marketing
Marketing & Promotion
Prepared By: Jimmy Roy
Contact Person: Devashish Biswas
Email: help@ogrowth.com

2.
Table of Contents
1. Company Overview........................................................................................................1
2. Market Overview ...........................................................................................................1
2.1. Customer Information.................................................................................................2
2.2. Market Information.....................................................................................................2
2.3. Industry Information ...................................................................................................2
2.4. Need of Business Promotion:.......................................................................................3
3. Objectives.......................................................................................................................5
4. Internet Marketing Services ..........................................................................................5
4.1. Search Engine Optimization.........................................................................................6
4.2. Online Advertising.......................................................................................................6
4.3. Content Marketing......................................................................................................6
4.4. Social Media Marketing...............................................................................................7
4.5. Ad Posting Services .....................................................................................................8
5. Packages .........................................................................................................................8
6. Clientele – Travel Business.............................................................................................9

3.
1. Company Overview
What does your travel business do and how long has it been operating? What sets your travel business
above your competitor’s e.g. different location, cheaper price, and better service? Give an outline of
the products or services, who will buy them, where you feel the business will be in two to five years
and how this will be achieved?
OGrowth.com provide reliable, secure and friendly travel business solutions to businesses, small travel
businesses & enterprises in India and globally. We know the Internet is bringing changes so great that it
is revolutionary – punishing those that choose to ignore it and rewarding those that embrace it.
The interests of the firm range from Online Business Promotion, Internet Marketing, e-commerce
promotions, search engine optimization(SEO), digital branding & promotions and many other services.
We aim to include more advanced Internet related services to achieve our goal of becoming major one-
stop solution for Internet based promotional services in India. Because of our services, we grasp the
attention of several companies every single day. Within a short period we have a client’s presence that
extends to over 9 countries in Asia and 16 countries across the world.
2. Travel Market Overview
The Internet based tourism service industry is a vital part of the Travel industry providing
accommodation to both domestic and international visitors. It is centred on providing short stay visits to
the travelling public who use these facilities for visiting a destination, thus taking a break from their
regular lifestyle. The key to a successful travel tour business is to provide best packages and services
which bounded to the various locations and the ability to attract visitors to a region providing the
purpose for a visit. Accommodation differs from hotels, motels and caravan parks as it is highly personal,
usually with intimate surroundings and individual attention from the proprietor. The provision of
comfortable, secure and private accommodation along with a quality breakfast is the key differentiator
of the Travel Tour industry and sets it aside.
This Internet Marketing Plan is designed to identify the target market for Travel Business and enable it
to attract clientele through careful promotion and sales support.

4.
2.1. Customer Information -
The TRAVEL BUSINESS will be placed as a brand "best way to organize your trips, tours and proving
travel services to end customers", will offer pricing, availability, information and reserving facility for
international and domestic airline ticket, hotel bookings, bus bookings, car rental bookings, and holiday
and tour packages.
THE TRAVEL BUSINESS will be a one-stop store for all the tour and travel related services. A famous
consolidator of travel services, facilities and products. We offer booking facility for many hotels across
numerous cities of all countries all around the globe. Through continued advanced superiority and
excellence in providing tour and travel facilities, responses to online travel bookings and reservations.
THE TRAVEL BUSINESS through different ways like through our search engine friendly and user-friendly
website, travels express store or through their smart phones. The absolute and extensive range of travel
choices, reasonable, affordable, and competent pricing, with an extremely large search and purchase
platform, the visitors buy the blend and combination of multiple travel solutions and services.
2.2. Travel Market Information
According to Forbes Business Travel Market To Surpass $1 Trillion .
Steady business travel spending Companies and individuals will spend over $1 trillion on business trips
this year, the most ever and rising in the years ahead, the Global Business Travel Association said in a
recently published report.
China will beat the U.S. by 2016 as the big spenders in business travel. Steady business travel spending
in the second half of 2013 is expected to lay the foundation for 8.2% growth in 2014 over this year’s
estimated $1.2 trillion; followed by 7.6% in 2015, 7.2% in 2016 and 7.1% in 2017. Business travel is
growing like the old China.
As China and Asia business expand globally, their employees are spending more time up in the air and
in hotel rooms. According to the report, travel spending in the Asia Pacific region has grown 8%
annually since 2000, more than doubling in size and totalling $393 billion in 2012. China is moving
towards global dominance of the business travel market, and the GBTA said it expects that it will
surpass the U.S. as the largest business travel market in the world by 2016. Originally, they had pegged
2014.
But a stronger-than-expected business travel revival in the U.S. has put China on the back burner, for
now. Total spending on business travel in the U.S. reached $262 billion in 2012, and growth remains
steady, despite a shaky economic recovery. In 2013, total business travel spending is expected to reach
$273 billion. Spending in China has grown from $32 billion at the start of the millennium to $196 billion
in 2012, and China’s meteoric growth is expected to continue, doubling to $375 billion by 2017, GBTA
said in a statement today.

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Latin American business travel totalled $49 billion last year, according go the GBTA. Brazil is the largest
business travel market in the region, with total business travel spending of $30 billion in 2012. Brazil
has the potential to become a major business travel market over the next decade, but will need to re-
establish more robust economic growth first, the GBTA report said. Total spending on Brazilian
business travel is expected to grow 7.3%, on average, over the next five years, becoming the 6th
largest business travel market in 2014, advancing past Italy and France. It is expected to reach $45
billion in 2017.
2.3. Industry Information
Companies and individuals will spend over $1 trillion on business trips this year, the most ever and rising
in the years ahead, the Global Business Travel Association said in a report released recently.
“Travel is indispensable to trade, commerce and business expansion in a global economy,” said Michael
W. McCormick, GBTA executive director and COO. “This report shows that new opportunities are
opening up in markets around the world for companies willing to invest in business travel to drive
growth. It also serves as yet another wake-up call for the U.S. and Europe to improve aging
infrastructure, establish fiscal order and stay competitive, because emerging economies are increasingly
focused on meeting their own fast-growing business travel needs.”
Top Ten Business Travel Markets
Country 2012 Total Spend Percentage Growth vs. 2011
United States $262 billion 4.4%
China $196 billion 13.2%
Japan $65.2 billion -1.2%
Germany $50.5 billion 1.1%
United Kingdom $40.2 billion 0.1%
France $35.7 billion -2.1%
Italy $32.7 billion -7.5%
South Korea $30.5 billion 2.8%
Brazil $30.1 billion 9.3%
India $22.1 billion 5.8%
Source: Global Business Travel Association

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2.4. Need of Business Promotion:
Starting with papers, present world is now based on digital applications. Organizations and customers,
both are now equipped with computers and PDAs powered by high speed internet service. This
technology change had created new gateways of one-to-one relations and mass population reach. This
mutual benefit boomed internet marketing in 21st century.
Internet marketing covers all terms used for marketing a product or service on Internet. This can be
done through traditional banner, with these three purpose of generating revenue, maintaining customer
relation and increasing customer`s loyalty. Some basic importance has been sorted down below in brief:
The most valuable importance of internet marketing is its reach ability of internet around the globe and
its mass appeal. No other traditional media such as print and broadcasting can reach that number of
population and if does that, it can`t attain that pace of reach.
Internet marketing`s importance include flexibility, measurability and affordability.
video or textual ads or by strategic moves like SEO, SMM, SEM, Content Marketing or Emailing. The aim
behind it may be to generate revenue or maintain customer`s relation or loyalty. Every competitor
chooses same ways. So to be on top, organizations have to
employ strategies and keep themselves ready adopt new options of marketing over internet.
Importance of Internet Marketing is now expanding, since the aim of every business starts and ends
Flexibility is in terms of available long range of options such as various websites, emails,
forums, blogs and articles for marketing a product or service. It also facilitates to choose a
media type within video, audio, textual or image.
Measurability is in terms of at hand accurate data such as number of viewers or visitors.
Being worldwide and automated, it can provide data such as number of viewers within a
certain demographic area or of certain age or interest group.
And internet marketing facility doesn`t cost as much as other marketing options; thus
affordable. Paying for a marketing tool of any type may be of Pay-per-click where payment
would depend upon clicks that were impressed on certain web. Thus one has to pay a
calculated and accurate amount.
Importance of Internet marketing also lies in its interactive nature. Now organizations can easily
track their customers and reach them, whereas customers can now evaluate and compare their
product and services more efficiently.
Internet marketing has enabled organizations to easily imprint their marketing options and quickly
change their tactics and cost allocations towards a valuable marketing strategy.
Through Internet marketing, targeting is possible with accuracy and efficiency. It gives you options to
target customers with various available choices mainly depending upon their demographic, age,
interests, needs, etc.

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Today, organizations are aware of internet marketing importance and are regularly competing. To
overcome this competition, professionals are regularly researching and innovating new tools and tricks
to enhance the power of Internet marketing. Importance of anything cannot be ignored and an
organization knows that well. Internet marketing is regularly becoming vast and efficient with the
involvement of low cost and high reach. These all attract businesses to promote their product and
services over this World Wide Web where customers are always online. Now they just have to deliver
their message to them.
3. Objectives
The key objectives for Travel Business are:
(1) Establish a Presence > Remember the old adage, “you only get one chance to make the first
impression?”
There is more truth in this than many realize. When building a website or a landing
page or your Face book page, consider the fact that your presence online might be the
very first impression that people have of you. How much more then do you want that
impression to be the best?
From a content perspective, the words on the page really have to say something. Bring
meaning, and resonate like you live in their closet. When you know your market and
whom you serve, it is easier to say exactly the right things that draw them in.
(2) Creating Brand Recognition > Marketing the business on the web is also beneficial because
it creates brand recognition. This is a piece of Internet marketing that is particularly
important for small businesses. While large corporations attract and retain customers
because their logos are consistently recognized and trusted, small businesses risk being
unknown to consumers. With Internet marketing, Travel Business will reach a wider
audience and build reputation as a trustworthy company.
(3) Reaching More Customers > Most importantly, having an Internet presence will allow to
reach more customers. As a small business, Travel Business want to reach customers in the
area. It can be done this through Internet marketing by creating local places listings on
popular sites such as Yelp, Yahoo Local, and Google Places. Your business will then appear
in search results when a consumer uses search terms that identify your services and your
location.
Having an online presence will first bring the business to the potential customer’s attention.
If online presence is complete with positive reviews and a professional, updated website,
customers will see that Travel Businesses reputed travel business and will be more likely to
choose for the products or services they need.

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4. Internet Marketing Services
Travel Business will provide the customer with the finest experience through Online business
environment and thus requires Internet marketing strategies. A comprehensive Internet marketing
strategy can launch or increase sales.
Substantially for a business. Internet marketing requires knowledge of social media, Content
Marketing, search engine optimization (SEO), blogs, email lists, affiliate marketing and more.
If the business website is ready to launch or already running then still the Internet Marketing
Company OGrowth will research, create and track a marketing strategy online as well as in print.
4.1. Search Engine Optimization
Our SEO Services give your Web site a strong competitive advantage in the search results thanks to our
experience and long history getting sites ranked. We will look at your on-page optimization, link
development strategy, and study your competition in order to create you a customized SEO package
based around your specific needs and budget.
Our search engine optimization services are designed to take you from start to finish. We’ll work
with you to create a strategy that makes sense, help you understand who your competitors are, and
show you which keywords are most important to target to achieve success.
4.2. Online Advertising
OGrowth.com’s Online Advertising services saturates the most important online sources with YOUR
advertising messages. This is achieved through a multi-channel digital advertising approach consisting
of paid search, display advertising, display remarketing, mobile content, campaign landing pages and
more.
No other online advertising package offers this much control and coverage. Our flex advertising
package empowers dealers to adjust their coverage options on a monthly basis, making it easy to drive
revenue across all profit centres.

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4.3. Content Marketing
Blogging > Blogging is one of the most influential tools used in the Internet. Originally, blogging is used
to speak one’s mind and share ideas. But today, the internet is witnessing a dramatic change on how
blogging is being used today.
More and more business owners are using blogs to ultimately increase income and generate business
growth. Blogging may seem too simple and you might doubt its power to boost your business. But there
is more to blogging than meets the eye. If you are still unconvinced that blogging can catapult your
business into greater heights, then read the top reasons why blogging is important for every business.
Article Marketing > Article marketing still matters because it’s a great way to position yourself and your
company as thought leaders and experts within an industry. Before the Google Panda update came
along, many online article writers lost sight of what was really important, which is writing high-quality
articles to educate and inform the target audience in hopes that they will eventually turn into clients or
customers. Article writers became so obsessed with writing for the search engines and getting links that
actual target audience members got lost in the shuffle and were sometimes forgotten about.
While it shouldn’t be the main priority, article marketing still matters because it still has SEO benefits.
The Google Panda update might have changed the game, but that doesn’t mean that the business
owner should ditch the article marketing strategy.
Press Release > Press releases are popular because they are a relatively inexpensive way to gain
visibility. They are available for reading within hours of their completion verses waiting days to find out
if an editor will permit his journalists to write a story about the business or the offered services.
Depending on the quality of the press release, it can also get incredible advertisement at a fraction of
the cost of a print ad or commercial space. The press release can attract new customers. Over 80 million
people get their news online every day. Many of these people are your customers, investors or fans.
4.4. Social Media Marketing
The goal behind OGrowth.com’s social media marketing services is to put Travel Business Company in a
position to tap into the two-way conversation naturally happening between you and your customers.
Our services are designed to show you where people are talking about you, the areas where you can
best get involved, and the tactics you should use to help increase brand awareness.
Through our social media audit, competitive analysis, and custom-built interactive strategies, we’ll teach
you how to take advantage of the social Web and how to successfully drive visitors to your site.
We link social media tactics and investments to your branding and business objectives. Our social
advertising campaigns can and do drive sales and leads, which matter to most brands today. We also
measure participation, which impacts brand metrics such as awareness, intent, advocacy and
preference. Our ability to hyper-segment and amplify around the world helps us create integrated

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Programs that improve page engagement, participant understanding, channel visibility and social traffic.
4.5. Ad Posting Services
Many online classified ad spaces come at a nominal rate or even free of cost. Several domain
spaces come for free where business owners or simple buyers and sellers can come under
one roof to advertise their products. The obvious results are tremendous flow of information
for the customer who can choose from the best deals, varied options and increased
interaction within customers striking transactions. Varied features such as live
advertisements, logo displays, still ads etc. are dealt by our team of highly skilled
professionals who boast of high experience and domain knowledge in the industry. We
undertake manual submissions of your ad to various classified ad posting sites.
5. Packages
Services Quantity Cost in US $ Measure of Success
Website Designing Complete ASK US Every Page should reflect expected
website result.
Paid search engine According to Paid Ads on Search and Display
advertisement to Budget ASK US Networks including Google & 2 Tier
increase exposure Advertising Portal s
Secured and feature on the pages of
SEO Services* SEO Booster ASK US Google, Bing, Yahoo etc.
Press Release content Creation,
Press Release 05 Press Posting & Will be Featured in
Release ASK US International News Portals including
Google, Yahoo & Bing, USA Today,
NY Times, Washington Post &
250000 Web Portals
Article Marketing 15 Articles Articles Content Creation, Posting
ASK US Articles on Top Article Websites
Ad Posting Services 1000 Ads
ASK US Ad Creation, Posting ads on TOP Ad
Posting Website including Craigslist,
Quickr, OLX, gumtree
Email Marketing 100K Emails ASK US Email Template Designing for Travel
Business and Marketing
[*]Estimated packages as per the nature of business and the size of website
Any other designing / development / website customization work will be charged as per standard rate
US$ 20 / hour; wherever applicable.
The services are optional and the business owner / representative can choose any one or two or all
according to budget and having a discussion with us.

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We also offer customized Business Promotional Services, according to the budget.
Feel Free to ask, if you have any query.
Thank You
Regards
Jimmy Roy
Email: help@ogrowth.com
Web: http://www.ogrowth.com