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Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”
1.
Digital marketing cycle in
tourism May 2015
2.
Creating the demand Satisfying the demand Booking The Experience Sharing the Experience
3.
FIRST THINGS FIRST BUSINESS GOALS
4.
TRACKING AND MEASURING SETTING UP ANALYTICS
5.
Phase 1 - creating
the demand - DIGITAL MARKETING CYCLE IN TOURSIM
6.
PHASE 1 –
CREATING THE DEMAND
7.
PHASE 1 –
CREATING THE DEMAND
8.
Phase 2 - satisfying
the demand - DIGITAL MARKETING CYCLE IN TOURSIM
9.
PHASE 2 –
SATISFYING THE DEMAND
10.
PHASE 2 –
SATISFYING THE DEMAND
11.
Phase 3 - booking
- DIGITAL MARKETING CYCLE IN TOURSIM
12.
PHASE 3 –
BOOKING
13.
Phase 4 - the
experience - DIGITAL MARKETING CYCLE IN TOURSIM
14.
PHASE 4 –
THE EXPERIENCE
15.
Phase 5 - sharing
the experience - DIGITAL MARKETING CYCLE IN TOURSIM
16.
PHASE 5 –
SHARING THE EXPERIENCE
17.
IN THE END… CALCULATE YOUR ROI
18.
www.degordian.com | www.facebook.com/degordian
| www.twitter.com/degordian | linkedin: http://bit.ly/degordian Thank you for your attention! Ivan Brozović ACCOUNT MANAGER ivan.brozovic@degordian.com
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