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Digital marketing cycle
in tourism
May 2015
Creating
the
demand
Satisfying
the
demand
Booking
The
Experience
Sharing
the
Experience
FIRST
THINGS
FIRST
BUSINESS
GOALS
TRACKING
AND
MEASURING
SETTING UP
ANALYTICS
Phase 1
- creating the demand -
DIGITAL MARKETING CYCLE IN TOURSIM
PHASE 1 – CREATING THE DEMAND
PHASE 1 – CREATING THE DEMAND
Phase 2
- satisfying the demand -
DIGITAL MARKETING CYCLE IN TOURSIM
PHASE 2 – SATISFYING THE DEMAND
PHASE 2 – SATISFYING THE DEMAND
Phase 3
- booking -
DIGITAL MARKETING CYCLE IN TOURSIM
PHASE 3 – BOOKING
Phase 4
- the experience -
DIGITAL MARKETING CYCLE IN TOURSIM
PHASE 4 – THE EXPERIENCE
Phase 5
- sharing the experience -
DIGITAL MARKETING CYCLE IN TOURSIM
PHASE 5 – SHARING THE EXPERIENCE
IN THE
END…
CALCULATE
YOUR ROI
www.degordian.com | www.facebook.com/degordian | www.twitter.com/degordian | linkedin: http://bit.ly/degordian
Thank you for your attention!
Ivan Brozović
ACCOUNT MANAGER
ivan.brozovic@degordian.com

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Ivan Brozović - “Ciklus digitalnog marketinga u turizmu”