Helping the food chain act for animals - Presentation given at Retail Forum for Sustainability organised by Euro Commerce

1. Reineke Hameleers 19 March 2014
Helping the food chain act for animals

3. Presentation objectives
• Introduction of Eurogroup for Animals
• Consumer concerns on animal welfare
• Best practices
• The way forward
• Let’s team up!

4. Eurogroup for Animals

5. About us

6. Focus areas
The Eurogroup
focuses on 5
main areas

7. Sustainable Food & Animal welfare
The Eurogroup works on:
• Impact on animal health
• Food safety, quality and consumer health
• Sustainable production and the environment
Animal Welfare is part of the solution as a means to
improve resource efficiency & sustainability as well

8. Consumer concerns
on animal welfare

9. Increasing consumer concerns
• Trust in the EU food supply chain has
deteriorated
• Citizens and consumer concern for animal
welfare continues to increase

10. Independent Consumer Research
Several other studies confirm this image:
• French study: 71% of surveyed consumers
want production method on labels
• People in CZ and the UK
• Other research in several EU markets,
including Germany

11. Consumers want animal welfare

12. Best practices

13. Everything is connected

14. Action areas
• Encouraging companies to improve
their CSR through naming and faming
• Campaigning
• Offering consumers an informed choice
• Animal welfare assurance schemes
• Improving other means of information
and labeling

15. Schemes making a difference

16. Encouraging improved CSR

17. Sensitizing consumers

18. Business Benchmark

19. The way forward

20. Labelling Matters

21. What can you do now?
• Better integrate animal welfare into your CSR
strategies and into food chain procurement
• Increase the awareness & availability of
animal friendly products
• Provide information on how animals are
raised (& slaughtered)
• Dedicate R&D to ‘win-win’ scenarios

22. Join us

23. Final thoughts
• We need you to be part
of the solution!
• Communicate
• Don’t be afraid
• Consumers want this

24. Concluding remarks
• Contact us for any questions or support:
 info@eurogroupforanimals.org
• Websites:
 www.eurogroupforanimals.org
 www.labellingmatters.org
 www.bbfaw.com
• Twitter:
 @EG4Atweets #LabellingMatters