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Cannes Lions Initiative  "Unlocking The Power of Mobile"  21 June, 2010
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Bader pointed out that there were four “wins” for marketers in mobile: 1. Media ROI 2. In-Store & Shopper Marketing 3. Loy...
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Cannes Lions Initiative Unlocking The Power of Mobile

Cannes Lions Initiative Unlocking The Power of Mobile

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Cannes Lions Initiative Unlocking The Power of Mobile

  1. 1. Cannes Lions Initiative "Unlocking The Power of Mobile" 21 June, 2010
  2. 27. Bader pointed out that there were four “wins” for marketers in mobile: 1. Media ROI 2. In-Store & Shopper Marketing 3. Loyalty & CRM Programme Management 4. Consumer Engagement with Brands SMS programmes to get people engaged and better ROI than PC are some important aspects of Media ROI. Through in-store and shopper marketing, marketers can get them interested in multiple products.

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