Personal Information
Organization / Workplace
Israel, none Israel
Occupation
Strategic Planning Information Specialist at BBR Saatchi & Saatchi
About
Trendspotter and advertising addict. I'm a culturally driven strategist who believes in exploring new and innovative strategies for connecting brands with consumers.
The way I see it, my job is to connect the dots.
Bring human insight.
Shine a light on new behavior.
Leverage existing trends, cultural contexts and behaviors to create social currency for brands. I believe in ideas that are built social, not fitted back into "social media". Great ideas make me smile.
Specialties: brand strategy; non-traditional briefing; trend/cultural/mindshift reporting
Tags
advertising
canneslions2010
wereallfans
antwerp zoo
gorilla
cadbury
digital
harry potter
spreadability
jenkins
remix
whopper
link economy
matt
numa numa
vw
lady gaga
viral
pollemaagt
mike arauz
pop culture
targeting
eva hasson
shalmor
multicultural
demographic
israel
hasson
ethnic
y&r
eva
minority
shalmor avnon amichay
planningness
minorities
israelis
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pluralism
See more
Presentations
(4)Likes
(428)Stephen King, JWT Planning Guide, March 1974
Lucio Ribeiro
•
5 years ago
COVID-19 // Germany POV Vol.1
Havas
•
4 years ago
COVID-19 // China POV Vol.3
Havas
•
4 years ago
E-commerce Berlin Expo 2018 - "Voice & Visual: How the current trends revolutionise search"
E-Commerce Berlin EXPO
•
6 years ago
What's Next: Social Media Trends 2020
Ogilvy Consulting
•
4 years ago
Next Generation of Banking: Smarter
LHBS
•
4 years ago
The Customer OS - Why digital isn’t digital and customers hold the key to your future
Helge Tennø
•
7 years ago
A Hunter's Guide To BS-Free Insights
Tom Morton
•
11 years ago
Communication de crise Uber
Chloé Martin Laborie
•
6 years ago
Experience Transforming Trends 2019
MullenLowe Profero
•
5 years ago
Burberry, The Digital Enterprise
Helixa
•
11 years ago
Nike, The Innovation Machine
Helixa
•
11 years ago
Mark Earls' presentation from IPA Social Oct 2009
The_IPA
•
14 years ago
Celebrity intelligence-age-of-social-influence-uk.original
Almudena Pastor
•
6 years ago
Marketing Insights from Advertising Week 2018
Dan Galante
•
5 years ago
BornSocial 2018 - Agence heaven
heaven
•
5 years ago
Brainsnacks Tech #2 - Les enceintes vocales connectées
Hungry and Foolish
•
5 years ago
Brainsnacks #10 Strategic issue : Cannes Lions 2018
Hungry and Foolish
•
5 years ago
L'émotion
CHEMISTRY AGENCY
•
6 years ago
How to WIN at Cannes
PR Council
•
7 years ago
AdTech Keynote - The Intelligence Revolution - Designing Smart Experiences in the Ai Era
Joanna Peña-Bickley
•
6 years ago
2018 Adobe Consumer Content Survey
Adobe
•
6 years ago
Esport - Quelles opportunités pour les marques ?
DigitasLBi Paris
•
6 years ago
Innovation That Counts
DigitasLBi Paris
•
7 years ago
21/09 What's Next Média : Le search fait sa mue
DigitasLBi Paris
•
6 years ago
Data Creativity Report
DigitasLBi Paris
•
7 years ago
Beauty digital trends
Sophie Graillot
•
9 years ago
Towards Future Proof Customer Relations
Steven Van Belleghem
•
7 years ago
Top Ecommerce Trends for 2018
Benjamin Arp
•
6 years ago
Social Media Trends in 2018
Jeraldine Phneah
•
6 years ago
Personal Information
Organization / Workplace
Israel, none Israel
Occupation
Strategic Planning Information Specialist at BBR Saatchi & Saatchi
About
Trendspotter and advertising addict. I'm a culturally driven strategist who believes in exploring new and innovative strategies for connecting brands with consumers.
The way I see it, my job is to connect the dots.
Bring human insight.
Shine a light on new behavior.
Leverage existing trends, cultural contexts and behaviors to create social currency for brands. I believe in ideas that are built social, not fitted back into "social media". Great ideas make me smile.
Specialties: brand strategy; non-traditional briefing; trend/cultural/mindshift reporting
Tags
advertising
canneslions2010
wereallfans
antwerp zoo
gorilla
cadbury
digital
harry potter
spreadability
jenkins
remix
whopper
link economy
matt
numa numa
vw
lady gaga
viral
pollemaagt
mike arauz
pop culture
targeting
eva hasson
shalmor
multicultural
demographic
israel
hasson
ethnic
y&r
eva
minority
shalmor avnon amichay
planningness
minorities
israelis
hassontwins
pluralism
See more