1. Universities as Events Organizers: Economic Impact and Importance as Business Tourism Authors: Jordi Sardà Eva Martín ATE 2009
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3. Economic impact by event organization ATE 2009 Extensive literature on impact achieved by event organization Literature on economic impact generated by ordinary activity at universities No studies focussing on the big significance of events organized by universities
4. University of Lleida (UdL) ATE 2009 Medium-small size university About 9,000 students in seven faculties Located in northeastern Spain
7. Public funding ATE 2009 Why should the public institutions fund the events organized by University of Lleida?
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9. Main purpose ATE 2009 Analyzing the economic profit generated by organizing scientific and academic events at UdL And to see whether these benefits compensated the investment made by public institutions
13. Events organized by UdL ATE 2009 Attract people from all over Catalonia, Spain and the entire globe They will later consume in the city and bring in economic profits
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16. Health and Medicine ATE 2009 27.3 % total events Most national tourists Funding by private companies
17. Social Sciences, Law, Economics and Education ATE 2009 47.3 % total events Most regional tourists
20. Events organized by UdL ATE 2009 Only 3.2% of event organizer declined to provide the attendances origin, the revenues and the expenses The rest provide all the information
21. Revenues Event Organization ATE 2009 100.0% 1,185,183.46 Total 18.1% 214,557.00 Private 30.1% 357,105.24 Public 51.8% 613,521.22 Registration Percentage Total Source
22. Benefit ATE 2009 The economic benefits come from the money expended in Lleida by participants of the events
23. Benefit ATE 2009 Estimated by means of secondary sources Report on business tourism demand in Lleida (Turespaña)
31. Impact distribution among sectors ATE 2009 17.26 Real Estate and Entrepreneurial Services 15.12 Others 6.61 Transports and Communications 11.34 Commerce 32.94 Hotel Management 100.00 Total 16.73 Manufactured Products Total % TIO Sectors Cat 2001
33. Conclusions ATE 2009 To cover the event expenses public funding is needed Why should public institutions support these events? Economically feasible generating a high yield of 250%
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35. Conclusions ATE 2009 Events organizes by UdL are more numerous than meetings organized by other actors in the city The economic impact is higher also because the duration is longer
36. Conclusions ATE 2009 This paper may serve as a decision tool for local governments to decide to invest or not to invest in events organized by UdL The results could be extrapolative to other events organized by other actors as Universidade Lusíada
Editor's Notes
Insofar as the authors are aware of
Usually is not enough and public funding is needed
Usually is not enough and public funding is needed
Why should the public institutions fund these events?
Insofar as the authors are aware of
Meeting, Incentives, Conventions and Exhibitions
This tourism modality has become more and more significant for Lleida in hosted events as well as in event attendance
This tourism modality has become more and more significant for Lleida
To support knowledge transfer
To support knowledge transfer
To support knowledge transfer
To support knowledge transfer
To support knowledge transfer
To support knowledge transfer
To support knowledge transfer
A total of 92 events organizer were asked. Only 3 declined to answer
Distributed on shopping, food, urban transport, leisure, others (accomodation and fees were calculated by primary sources)
Most favorable All catalan attendants made expenses in the city // Intermediate 75% // Less favorable scenario only 50% of catalan did spend money in Lleida
Each euro in form of direct expenses associated to event organization is finally transformed to 2.66 euro approximately
Not only for social benefits generated by hosting events but also for the highly and positive economic impact