Erik van Vulpen

Melbourne, Australia Australia

Insight | Marketing | Innovation | Digital Strategy | Communication

Telecom / Mobile

A seasoned strategy and marketing professional, I help companies find growth opportunities. I use insight to drive customer centricity, innovation and marketing. My strengths are in: - CX, segmentation and all forms of qualitative and quantitative research - Co-creation, innovation and digital strategy development - Marketing management I have worked across Europe, Asia and Australia, with consultancies founded by McKinsey Alumni, start ups as well as large iconic companies in Telco, FMCG and Electronics. Examples of my work include: • NBN Co: I initiated segmentation and my customer experience tracking helped to improve NPS from very negative to slightly positive • World Vision: