A linguist is the virtual assistant's brain and heart, giving the balance between reason and emotion and bringing the most assertive answer to any interaction.

1. The Linguist: a New Professional Profile in Technology
Squads
Technological innovations have been
catalysts of change in the work market. New
demands have emerged and with them,
new professions. Client needs have become
increasingly specific and to meet their
needs, adapting duties and work routines of
technology professionals is essential.
When the first virtual assistants emerged,
there was discussion on the danger they
posed to service professionals, especially
call center operators. Today we are able to
understand that this premonition had its
motives, but its effects have not been
completely negative. Virtual assistants
arrive in large companies with the intention
of reducing demand for human assistants
who tend to invest more in interaction
quality. However, the other side of the
scene has awakened a search for new
professional profiles that have not yet been
designed.
A virtual assistant is prepared to give their
best performance to the user, and it is
necessary to count on a skilled team that
can carry out different and complementary
activities. Squads that lead a virtual
assistant project are made up of developers
and technicians, both are relatively new
profiles in the market. They are the UX and
the linguist.
The UX is the professional responsible for
the design and usability of a system. In
contrast, the linguist already arrives on the
team with a role that is directed to flow and
artificial intelligence content. These two
profiles work together for a common goal:
to create the best user experience possible,
while designing a more natural and human-
like robot.
everis counts on a multidisciplinary team of
linguists from various Latin American
countries. They are responsible for not only
creating solutions with other profiles on the
squad, but also maintaining and updating
content on cognitive platforms. The
language professional can be dubbed the
assistant's “voice and tone,” regardless of
the channel and platform used.

2. Some of their main tasks are preparing texts
that are compatible with the personality
designed for the assistant, constructing
flows and routes, creating dialogues,
identifying project errors or flaws, drafting
improvement proposals and training motor
cognition.
To add value and create a differential, this
new professional profile should anticipate
client expectations. It's necessary to have
sensibility and enough experience to
foresee both difficulties that may be found
with tool use, as well as any doubts
regarding the provided product or service.
Metaphorically, a linguist is the virtual
assistant's brain and heart, giving the
balance between reason and emotion and
bringing the most assertive answer to any
interaction.
Tatiane Silva Paula
Linguist - everis Brasil