Extending Adobe Experience Manager with custom solutions that meet your unique business needs has never been easier. Learn how Adobe I/O developer tools, including Adobe I/O Runtime and Adobe I/O Events can be leveraged to deliver timely, targeted, personalized and effective customer experiences.

1. Adobe I/O Overview
Sarah Xu & Kanika Gera

2. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
What is Adobe I/O
2
Adobe I/O provides a single destination for developers to
integrate with and to extend Adobe solutions.

3. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe I/O and Products
3
Developer Capabilities Unified Entry Point Extensibility
API
Events
Console
Developer Website –
adobe.io
Runtime
Cloud Native
Applications and Tools

4. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe I/O
4
Developer Capabilities Unified Entry Point Extensibility
API
Events
Console
Developer Website –
adobe.io
Runtime
Cloud Native
Applications and Tools

5. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Developer Features - APIs
Adobe
Stock
Typekit
Platform
PDF Services Target
Campaign
Standard
Smart Content
Analytics
Sensei
Content AI
(beta)
Lightroom Photoshop
Dimension
Cloud Manager
GDPR
Journeys Places
Adobe
Experience
Platform
Experience
Platform
Launch
5
Integration FlexibilityCustomization

6. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Developer Features - Events
6
Experience Events
Analytics Triggers
Cloud Manager
GDPR Events
Real-Time Customer
Profile Events
Data Ingestion Events
Creative
Cloud Assets
AEM Events
Event-driven
Architecture
Webhook and API
to access
Near real-time
experience

7. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe I/O
7
Developer Capabilities Unified Entry Point Extensibility
API
Events
Console
Developer
Website – adobe.io
Runtime
Cloud Native
Applications and Tools

8. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Unified Entry Point
8
Console
Developer Website
– adobe.io
• One interface for managing API,
Events, Runtime, SDKs and
Plugins
• Analytics, debugging & tracing
• One website for all developer
documentation
• Open contribution model

9. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe I/O
9
Developer Capabilities Unified Entry Point Extensibility
API
Events
Console
Adobe.io Website
Runtime
Cloud Native
Applications and Tools

10. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Extensibility - Serverless
Serverless / FaaS Key features Runtime
“Focus on your application, not
the infrastructure” -- Faizan Bashir
Simple programming model around
Namespaces/Packages/Actions
Support for concurrent invocations
Adobe’s serverless platform -- built on
top of Apache Openwhisk.
“Serverless computing is a cloud-computing execution model in which the
cloud provider runs the server, and dynamically manages the allocation of
machine resources. A serverless application runs in stateless compute
containers that are event-triggered, ephemeral (may last for one
invocation), and fully managed by the cloud provider.”
-- Wikipedia
Action Container
Action Container
Invoker
Invoker
ControllerWeb Server
Persistence

11. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
• Event-Driven applications
• Applications with fluctuating traffic
• Light or no infrastructure
• Integration between different
marketing systems
• And more…
Extensibility - Runtime
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Mission Why Runtime When Runtime
Enable extensibility across all Adobe
solutions by providing a consistent
compute platform that is integrated
with Adobe Experience Platform
• Optimized to connect to Adobe’s
ecosystem of APIs / Events /
Services
• Close proximity to content and
data
• Customized to support Adobe
unique requirements (image
processing, proximity to data…)

12. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Extensibility – Runtime
12
General Availability Product Extensibility Current Customers
• GA on June 21st, 2019
• Region: Available world wide with
clusters in AWS US and Europe;
more by the end of the year.
• Licensing and pricing is WIP.
• Beta Program
• AEM Commerce
• AEM Assets
• Adobe Campaign Standard
Extensibility
• VRT – Adobe Campaign Standard
• Bank of America – Adobe Target
• Vorwerk – Adobe Campaign Standard
• Adobe.com – Adobe Audience
Manager and Adobe Analytics
• And more…

13. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Extensibility – Cloud Native Applications and Tools
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Services Tools Adobe specific SDK and Libraries
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• Storage and DB
• CDN
• Package Manager
• CLI
• Runtime Debugger
• IDE Plugin
• Solution API Wrappers
• Shared Runtime Actions and
Sequences
• Business and Technical
Abstraction Layer
• React-based UI Components

14. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Offer Creation and Update (BofA)
Deploys Webpage
on Demand
Convert Rows into
Offers (JSON)
Upload New Offers
to Target
Compare Each Offer to
Existing Offers in Target
Simple Cloud Native Application hosted on Runtime; Integrates with Adobe solution via APIs
UI hosted via
Adobe I/O
Actions
Website Opens
User Clicks on URL
to Open Webpage
User Uploads Excel
Sheet with Offers
User Sees Offers shown as “Existing” or “New Upload”
User Sees New
Offers in Target

15. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Generate Personalized Email with External Templates (VRT)
Authenticate Request
Newsletter Delivery w/
‘get content from URL’
Retrieve Content
from Drupal (CMS)
Generate HTMLRetrieve Template
from Amazon S3
Automated workflow to generate personalized email | Event-driven Orchestration using APIs, Events and Runtime

16. © 2018 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Additional Resources
Contact Us Follow Us Contribute
• Sarah Xu
https://www.linkedin.com/in/sarahxxu/
Saxu@adobe.com
• Kanika Gera
https://www.linkedin.com/in/kanikagera/
Kgera@adobe.com
Twitter
• https://twitter.com/adobedevs
Medium
• https://medium.com/adobetech
GitHub
• Adobe - https://github.com/adobe
• Documentation - https://github.com/adobeio
• OpenWhisk -
https://github.com/apache/incubator-
openwhisk
• Forums -
forums.adobe.com/community/adobe-io