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DAM OVERVIEW
The DAM As a Framework for Developers

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INTRODUCTION
Who am I?
Paul Legan
Managing Partner at 3|SHARE Corporation
• Background in Economics and Computer Science
• Past work experience in marketing and IT
• Strong interest in user experience and responsive design
• Currently reside in Washington, D.C.
• (But you already knew that!)

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• Why Digital Asset Management Matters
• Welcome to the Adobe DAM
• Utilizing Workflows
• Extending the DAM Admin
• Branding Your DAM
• Real World Examples
AGENDA
What’s the plan?

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• Why Digital Asset Management Matters
• Welcome to the Adobe DAM
• Utilizing Workflows
• Extending the DAM Admin
• Branding Your DAM
• Real World Examples
AGENDA
What’s the plan?

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WHY DIGITAL ASSET MANAGEMENT
MATTERSWhere is he going with this?
Remember Napster?
How annoying was it when songs didn’t have
proper metadata?

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WHY DIGITAL ASSET MANAGEMENT
MATTERSLet’s not drive them crazy.
• Automate what you can
• Increase asset reuse
• Enforce usage rights management
• Replace clunky systems (FTP) to transfer files to others
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7. 7
• Why Digital Asset Management Matters
• Welcome to the Adobe DAM
• Utilizing Workflows
• Extending the DAM Admin
• Branding Your DAM
• Real World Examples
AGENDA
Checking In

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WELCOME TO THE ADOBE DAM
It looks like this...

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WELCOME TO THE ADOBE DAM
Or perhaps like this.

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WELCOME TO THE ADOBE DAM
Even this.

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WELCOME TO THE ADOBE DAM
Overview
• Primary strength is to support website creation
• Provides a framework for custom development
• Allows content owners to assign tags separate from
hierarchy
• Creative professionals can connect to the DAM in several
ways (WebDAV, Adobe Bridge, Browser)

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WELCOME TO THE ADOBE DAM
Asset Sharing
• Asset Share pages provide the ability
to create filterable websites based on
DAM asset folders and permissions
• Asset metadata can either be read-
only or updated via the external
website
• Significant customization opportunities

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WELCOME TO THE ADOBE DAM
My Dear Friend, Query Builder
• Search CRX and return
the data in multiple
formats
• Basis of all Asset Share
searching
• Accessible via
JavaScript or Java
(provides access to
classes for Pages and
Assets)

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WELCOME TO THE ADOBE DAM
Real World Example: Resize Image Servlet
Cacheable, image-resizing is an oft-requested feature.
Utilizes the ImageHelper and Layer classes
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• Why Digital Asset Management Matters
• Welcome to the Adobe DAM
• Utilizing Workflows
• Extending the DAM Admin
• Branding Your DAM
• Real World Examples
AGENDA
Checking In

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UTILIZING WORKFLOWS
DAM Update Workflow
• Controls how asset metadata is
imported and how renditions are
generated
• Automatic metadata imports
require a field mapping from CC
to CRX
• Large content migrations require
forethought

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UTILIZING WORKFLOWS
Real World Example: Duplicate Content Check
• Duplicates are handled
automatically by the DAM if
they are uploaded to the
same folder, but it is primitive
(by filename)
• Use Case: an existing asset is
in multiple clothing collections

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• Why Digital Asset Management Matters
• Welcome to the Adobe DAM
• Utilizing Workflows
• Extending the DAM Admin
• Branding Your DAM
• Real World Examples
AGENDA
Checking In

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EXTENDING THE DAM ADMIN
Add Columns to the Asset Grid
• Adding custom columns to the Asset grid is relatively straightforward.
• Requires you to extend the ListInfoProvider class
(com.day.cq.commons)

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EXTENDING THE DAM ADMIN
Customizing the DAM Search Tab Panels
• Often you want the internal search
filters to match the external (Asset
Share) functionality

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EXTENDING THE DAM ADMIN
Creating a Batch Metadata Editor
Sometimes there is a need for multi-select, batch editing within the DAM
admin – you can use the bulk editor concept.

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• Why Digital Asset Management Matters
• Welcome to the Adobe DAM
• Utilizing Workflows
• Extending the DAM Admin
• Branding Your DAM
• Real World Examples
AGENDA
Checking In

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BRANDING YOUR DAM
Creating a Custom Look and Feel
Approach #1: Website
• Utilize normal client libraries
• Create pages underneath
/content with normal page
components
• Allow Asset Share in Design
Mode
Approach #2: DAM
• Create a client library with
categories[]=
cq.dam.assetshare
• You are essentially overriding
the existing CQ widgets CSS

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BRANDING YOUR DAM
Creating Custom Predicate Components
• Custom Predicate
components let you
create new filters for
Asset Share pages

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BRANDING YOUR DAM
Creating Custom Action Components
• Custom Action
components combine
JSP and JS to add
functionality to Asset
Detail pages

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BRANDING YOUR DAM
Custom Asset Search via QueryBuilder JSON
• Use the QueryBuilder JSON
servlet along with a templating
library (Moustache, etc.) to
provide dynamic, searchable
DAM shares

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• Why Digital Asset Management Matters
• Welcome to the Adobe DAM
• Utilizing Workflows
• Extending the DAM Admin
• Branding Your DAM
• Real World Examples
AGENDA
Checking In

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REAL WORLD EXAMPLES
How Are Companies Using the DAM
• Replace FTP sites for interacting with vendors
• Distribute assets to retailers
• Build viral marketing campaigns for digital video
• Power multiple websites with reusable assets

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QUESTIONS
Please answer the DAM questions.
Thank you!