EVOLVE'16 | Deploy | Abhishek Dwevedi | Introduction to AEM and the Marketing Cloud
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In this session, attendees will get a high level overview of the solutions in the Digital Marketing cloud and how they are used with AEM to create market leading digital experiences. Adobe Analytics, Adobe Campaign, the Adobe Digital Publishing Suite and Adobe Target will all be covered with a focus on how they integration with AEM.
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EVOLVE'16 | Deploy | Abhishek Dwevedi | Introduction to AEM and the Marketing Cloud
- 1. #evolverocks Introduction to AEM and the Marketing Cloud ABHISHEK DWEVEDI Date
- 2. #evolverocks 2 Introduction to AEM and the Marketing Cloud 1. Introduction 2. Adobe Experience Manager 3. Adobe Analytics 4. Adobe Target 5. Adobe Campaign 6. Adobe Activation
- 3. #evolverocks 3 Document Cloud Creative Cloud Marketing Cloud
- 4. #evolverocks 4 4 Marketing Cloud ADOBE ANALYTICS ADOBE EXPERIENCE MANAGER ADOBE CAMPAIGN ADOBE MEDIA OPTIMIZER ADOBE SOCIAL ADOBE TARGET ADOBE PRIMETIME ADOBE AUDIENCE MANAGER Platform Profile, Data & Content Interface User Mngmt Collaboratio n Dashboards Assets Meta Data Workflow
- 5. 8 of top 10 Internet Retailers 9 of top 10 Commercial Banks 5 of top 5 Media Companies 5 of top 5 Global Auto Manufacturers 5 of top 5 North American Airlines Change (2011-2014) Revenue 100% Growth Transactions 297% Growth Subscription Revenue per Customer 82% Growth Mobile Volume 435% Growth 22 Products 12 Solutions Clarity & Focus
- 6. ADOBE EXPERIENCE MANAGER AS THE CENTER OF DIGITAL EXPERIENCE STRATEGY Analytics Target Campaign Facebook Twitter Media Optimizer Creative Cloud Social Video streaming Demand generation CRM Audience Manager Primetime
- 7. ADOBE CLOSES THE LOOP:Optimizing Digital Experiences to Build Loyalty and Demand DATA Customer Business Product Content Clickstream Search Multi-channel TOUCHPOINTS Websites Advertising Social Mobile Kiosks E-mail Call center Workflows MEASURE & OPTIMIZE Industry- leading analytics & customer insights Industry-leading creative tools CREATE MANAGE & DELIVER Industry-leading digital experience delivery platform
- 8. #evolverocks Solutions Core Services Platform Adobe Analytics Adobe Experience Manager Adobe Campaign Adobe Media Optimizer Adobe Social Adobe Target ActivationAssets CollaborationExchangeMobile Profiles and Audiences User Management and Administration Adobe Audience Manager Data and Content ADOBE MARKETING CLOUD
- 9. #evolverocks 10 UNDERSTANDING ADOBE ANALYTICS Provides rich content and empowered authors coupled with powerful multi-channel analytics and segmentation Deliver engaging content through actionable analytics Rapid set-up Use Adobe Experience Manager drag-and-drop interface to set up tracking for websites, campaigns and landing pages Track everything Leverage out-of-the-box tracking for any type of content on your website, including downloads, links and videos Adobe Analytics Adobe Experience Manager
- 10. #evolverocks 11 Using Adobe Target Continually make online content more relevant to visitors and yield greater conversion. Increase effectiveness and conversion rates with testing and targeted campaigns. Seamless content optimization Increase brand awareness and drive higher conversion by optimizing any site component directly from the Adobe Experience Manager authoring interface Actionable insights Review how your optimization efforts are performing directly inside Adobe Experience Manager Adobe Target Adobe Experience Manager
- 11. #evolverocks 12 Using Adobe Campaign Build more meaningful relationships and improve customer value, loyalty, and brand affinity Make the best use of creative content across campaigns and channels Cross-channel content authoring Use Adobe Experience Manager WYSIWYG interface, built in workflows and personalization capabilities to create and deliver compelling AdobeCampaign messages Unified customer profiles Easily create, update and leverage contact profiles in AdobeCampaign based on data in Adobe Experience Manager Adobe Campaign Adobe Experience Manager
- 12. #evolverocks 13 Activation Activation is the strongest tag management solution on the market. Activation powered by dynamic tag management has three primary use cases: tag management, data collection, and data distribution. Which solutions benefit most from Activation? TargetAnalytics Media Optimizer Activation
- 13. Adobe Analytics Adobe Media Optimizer Tag Tag Tag Tag Tag Tag Tag Tag Tag Adobe Target How Does it Work—Without Activation
- 14. #evolverocks 15 Analytics Target Media Optimizer Tag Tag Any technology Agile Efficient Vendor Agnostic How Does it Work—With Activation
Editor's Notes
- FY14 Revenue/Bookings: Marketing Cloud momentum continues, with an estimated $1.2B in marketing cloud revenue for FY14, and over 30% year over year multi-year bookings growth Footnotes: FY14 Estimated Marketing Cloud Revenue of $1.2B: based on FY14 actuals through Q3, + Q4 revenue forecast Net bookings Y/Y growth of >30%: includes multi-year Large Deal Momentum: We continue to be successful in driving large deals. In 2014, the number of customers with annual Marketing Cloud spend greater than $500K increased 41% Y/Y. We’ve also seen a dramatic increase in the number of contracts >$1M, increasing 84% YTD Y/Y, of which, 23% involve multiple solutions. Footnotes: 84% Y/Y growth in contracts >$1M – this is based on the # deals >$1M, comparing YTDQ3’14 to YTDQ3’ FY13 23% of >$1M contracts involve multiple solutions – based on # of deals (bookings), YTDQ3’14 vs YTDQ3’13 41% Y/Y growth of customers >$500K - customer count based on ARR, Q314 vs Q313 Solution Adoption and Big Data Platform: Our customers are adopting the Marketing cloud and are embracing our 5-5-1 strategy. The transformation is nearly complete -- 86% of our new business is solution based versus point product based. Of our customers that own a solution, on average they own 1.5 solutions. We have also seen a significant increase in transactions through our data centers. Footnotes: 1.5 solutions per customer – average for customers that own a solution, as of Q314. 86% of contracts are solution vs point products – Based on Analytics/Target/Social/AMO (does not include AEM/Campaign/Video)