2. 1. Organise a website
• Still don’t have a website?
• Customers search online for
information about companies
before they buy.
• Organise a website, it’s
ESSENTIAL!
3. 2. SWOT analysis
• Stay one step ahead
• Perform a SWOT analysis
to identify opportunities
and threats to your business
or market.
4. 3. Competitor research!
• What are your competitors
doing?
• Research to find out if there
is a gap in the market.
5. 4. Review pricing
• Is your pricing:
– too high?
– too low?
• Can you introduce
differential pricing?
6. 5. Do a PESTEL Analysis
• Perform a PESTEL Analysis to identify external
factors that could affect your business
• Political
• Economic
• Social
• Technological
• Environmental
• Legal
7. 6. Plan
• Carry out marketing
planning.
• A marketing plan provides:
– Direction
– Focus
– Instructions and action for the whole team
8. 7. Set up Google AlertsTM
• Set up Google AlertsTM to be alerted when your
company name or keyword is mentioned online.
• Join in the conversation where possible.
9. 8. Survey customers
• Speak to existing customers
• Find out their current and future requirements
• This can also generate work
10. 9. Call potential customers
• Not a sales call! Make it a survey!
• Introduce yourself
• Why?
– To get more business, create awareness of your
company, its products or services, find out potential
clients’ needs
11. 10. Sell to other countries
• Can you sell to other countries?
• Move into new markets
• Trade and Invest have guides on its website
12. 11. Ask your staff
• Find out from your staff if they have any ideas to
grow the business
• You could survey them online
• Anonymously if required!
13. 12. Explore sales channels
• Explore selling through
other distribution
channels.
• Can you attract affiliates?
• Sell to trade?
• What other routes to
market are available?
14. 13. Make buying easier
• Can you make it easier for
customers to buy?
• Can you sell online?
• Develop an iPhone app?
• evelop an iPad app?
15. 14. Partners
• Don’t go it alone!
• Partner with a company, merge with a company,
acquire a company - new customers, new
products, new services, new markets!
16. 15. Use LinkedIn
Use LinkedIn to
• network with other professionals online
• get recommended
• get introduced to contacts
• See www.linkedin.com
17. 16. Google Places
• Be found!
• List your business with Google Places
• Try it out – type your business type
and location into Google and see the results
eg social media consultancy in Lichfield
18. 17. Diversify
• Sell a new product / service to a new market
• What’s around the corner?
• What’s the next thing?
• Find out now and move ahead
19. 18. PR
• Do your own PR or engage a PR professional
• Post articles online
• Broadcast your news
using video
• Share on
YouTube
• Embed on
your website and social media sites
20. 19. Invest in training
Invest in training to help:
• Make tasks easier or
quicker
• Add value to your
business
• Launch new products or
service
21. 20. Be flexible
• Can your product or service
be delivered at a more
convenient time for the customer?
22. 21. Buy a mailing list
• Make sure it is from a
credible organisation
• Read the small print
• Listed are rented – for how long?
• Send out direct mail to
potential customers
23. 22. Become an expert
• Answer questions in your field on LinkedIn
• Comment on blogs / forums
24. 23. Hold an open day
• Invite existing customers
and potential customers to
meet your team and
see what you do
25. 24. Go Digital!
• Learn how to tweet,
connect, Digg, like,
update your status,
recommend,
share, comment,
post and much more.
www.oaktreepress.com
26. 25. Get some expert help
• Evonomie® is a social media consultancy. We
help companies and agencies by analysing and
developing their social media presence..
• We can recommend reputable SEO companies,
website companies and graphic designers.
• Contact us www.evonomie.net
• T 01543 258522
27. 25 Quick Wins
to
Grow Your Business
01543 258522
http://www.evonomie.net
http://www.linkedin.com/companies/evonomie