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25 Quick Wins
to grow your business

          Evonomie® Ltd
1. Organise a website

• Still don’t have a website?
• Customers search online for
  information about companies
  before they buy.
• Organise a website, it’s
  ESSENTIAL!
2. SWOT analysis

• Stay one step ahead
• Perform a SWOT analysis
  to identify opportunities
  and threats to your business
  or market.
3. Competitor research!

• What are your competitors
  doing?
• Research to find out if there
  is a gap in the market.
4. Review pricing

• Is your pricing:
  – too high?
  – too low?
• Can you introduce
  differential pricing?
5. Do a PESTEL Analysis
• Perform a PESTEL Analysis to identify external
  factors that could affect your business
• Political
• Economic
• Social
• Technological
• Environmental
• Legal
6. Plan

• Carry out marketing
  planning.



• A marketing plan provides:
  – Direction
  – Focus
  – Instructions and action for the whole team
7. Set up Google AlertsTM

• Set up Google AlertsTM to be alerted when your
  company name or keyword is mentioned online.
• Join in the conversation where possible.
8. Survey customers

• Speak to existing customers
• Find out their current and future requirements
• This can also generate work
9. Call potential customers

• Not a sales call! Make it a survey!
• Introduce yourself
• Why?
  – To get more business, create awareness of your
    company, its products or services, find out potential
    clients’ needs
10. Sell to other countries

• Can you sell to other countries?
• Move into new markets
• Trade and Invest have guides on its website
11. Ask your staff

• Find out from your staff if they have any ideas to
  grow the business
• You could survey them online
• Anonymously if required!
12. Explore sales channels

• Explore selling through
  other distribution
  channels.
• Can you attract affiliates?
• Sell to trade?
• What other routes to
  market are available?
13. Make buying easier

• Can you make it easier for
  customers to buy?
• Can you sell online?
• Develop an iPhone app?
• evelop an iPad app?
14. Partners

• Don’t go it alone!
• Partner with a company, merge with a company,
  acquire a company - new customers, new
  products, new services, new markets!
15. Use LinkedIn

Use LinkedIn to
• network with other professionals online
• get recommended
• get introduced to contacts

• See www.linkedin.com
16. Google Places

• Be found!
• List your business with Google Places
• Try it out – type your business type
  and location into Google and see the results
  eg social media consultancy in Lichfield
17. Diversify

•   Sell a new product / service to a new market
•   What’s around the corner?
•   What’s the next thing?
•   Find out now and move ahead
18. PR

• Do your own PR or engage a PR professional
• Post articles online
• Broadcast your news
  using video
• Share on
  YouTube
• Embed on
  your website and social media sites
19. Invest in training

Invest in training to help:
• Make tasks easier or
  quicker
• Add value to your
  business
• Launch new products or
  service
20. Be flexible




• Can your product or service
  be delivered at a more
  convenient time for the customer?
21. Buy a mailing list

• Make sure it is from a
  credible organisation
• Read the small print
• Listed are rented – for how long?
• Send out direct mail to
  potential customers
22. Become an expert

• Answer questions in your field on LinkedIn
• Comment on blogs / forums
23. Hold an open day

• Invite existing customers
  and potential customers to
  meet your team and
  see what you do
24. Go Digital!

• Learn how to tweet,
  connect, Digg, like,
  update your status,
  recommend,
  share, comment,
  post and much more.
  www.oaktreepress.com
25. Get some expert help

• Evonomie® is a social media consultancy. We
  help companies and agencies by analysing and
  developing their social media presence..
• We can recommend reputable SEO companies,
  website companies and graphic designers.
• Contact us www.evonomie.net
• T 01543 258522
25 Quick Wins
                      to
      Grow Your Business


                 01543 258522

                    http://www.evonomie.net
http://www.linkedin.com/companies/evonomie

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25 quick wins to grow your business

  • 1. 25 Quick Wins to grow your business Evonomie® Ltd
  • 2. 1. Organise a website • Still don’t have a website? • Customers search online for information about companies before they buy. • Organise a website, it’s ESSENTIAL!
  • 3. 2. SWOT analysis • Stay one step ahead • Perform a SWOT analysis to identify opportunities and threats to your business or market.
  • 4. 3. Competitor research! • What are your competitors doing? • Research to find out if there is a gap in the market.
  • 5. 4. Review pricing • Is your pricing: – too high? – too low? • Can you introduce differential pricing?
  • 6. 5. Do a PESTEL Analysis • Perform a PESTEL Analysis to identify external factors that could affect your business • Political • Economic • Social • Technological • Environmental • Legal
  • 7. 6. Plan • Carry out marketing planning. • A marketing plan provides: – Direction – Focus – Instructions and action for the whole team
  • 8. 7. Set up Google AlertsTM • Set up Google AlertsTM to be alerted when your company name or keyword is mentioned online. • Join in the conversation where possible.
  • 9. 8. Survey customers • Speak to existing customers • Find out their current and future requirements • This can also generate work
  • 10. 9. Call potential customers • Not a sales call! Make it a survey! • Introduce yourself • Why? – To get more business, create awareness of your company, its products or services, find out potential clients’ needs
  • 11. 10. Sell to other countries • Can you sell to other countries? • Move into new markets • Trade and Invest have guides on its website
  • 12. 11. Ask your staff • Find out from your staff if they have any ideas to grow the business • You could survey them online • Anonymously if required!
  • 13. 12. Explore sales channels • Explore selling through other distribution channels. • Can you attract affiliates? • Sell to trade? • What other routes to market are available?
  • 14. 13. Make buying easier • Can you make it easier for customers to buy? • Can you sell online? • Develop an iPhone app? • evelop an iPad app?
  • 15. 14. Partners • Don’t go it alone! • Partner with a company, merge with a company, acquire a company - new customers, new products, new services, new markets!
  • 16. 15. Use LinkedIn Use LinkedIn to • network with other professionals online • get recommended • get introduced to contacts • See www.linkedin.com
  • 17. 16. Google Places • Be found! • List your business with Google Places • Try it out – type your business type and location into Google and see the results eg social media consultancy in Lichfield
  • 18. 17. Diversify • Sell a new product / service to a new market • What’s around the corner? • What’s the next thing? • Find out now and move ahead
  • 19. 18. PR • Do your own PR or engage a PR professional • Post articles online • Broadcast your news using video • Share on YouTube • Embed on your website and social media sites
  • 20. 19. Invest in training Invest in training to help: • Make tasks easier or quicker • Add value to your business • Launch new products or service
  • 21. 20. Be flexible • Can your product or service be delivered at a more convenient time for the customer?
  • 22. 21. Buy a mailing list • Make sure it is from a credible organisation • Read the small print • Listed are rented – for how long? • Send out direct mail to potential customers
  • 23. 22. Become an expert • Answer questions in your field on LinkedIn • Comment on blogs / forums
  • 24. 23. Hold an open day • Invite existing customers and potential customers to meet your team and see what you do
  • 25. 24. Go Digital! • Learn how to tweet, connect, Digg, like, update your status, recommend, share, comment, post and much more. www.oaktreepress.com
  • 26. 25. Get some expert help • Evonomie® is a social media consultancy. We help companies and agencies by analysing and developing their social media presence.. • We can recommend reputable SEO companies, website companies and graphic designers. • Contact us www.evonomie.net • T 01543 258522
  • 27. 25 Quick Wins to Grow Your Business 01543 258522 http://www.evonomie.net http://www.linkedin.com/companies/evonomie