What makes a piece of content, 'high-quality'? What can you do to keep readers engaged, and coming back for more? All these question (and more), can be found in our presentation, "33 Tips for Writing Engaging Content". For our full list of content writing tips, visit our blog: http://www.ewebmarketing.com.au/blog/content-writing-tips-seo/ Image credits can be found in the final slides, thank you to all who licensed their images for use.

1. 33 Tips for Writing Engaging Content

2. #1 Start with Why

3. Before you write, establish:
- WHY is this valuable to readers?
- WHY does this matter now?

4. If you cannot answer the ‘why’,
your readers will question the time
they spend with you.

5. #2 – Think outside the box

6. Use an
Why Finding
Home Insurance
outlandish statement to
Quotes is Like
envoke curiosity
Giving Birth

7. #3 - Use Numbers

8. Turn large pieces of content into
consumable lists

9. #4 – Ask a question

10. Open the conversation to readers
in your comments section

11. #5 – Proofread your work

12. Nothing disrupts the reading
experience (and loses credibility)
faster than a misspelled word.

13. #6 – Stay on topic

14. Keep to your title and keyword
throughout the post to stay
relevant

15. #7 – Tell a story

16. Keep readers guessing what will
happen next!

17. #8 – Be transparent and deliver

18. If you promise in your title, deliver
in your content

19. #9 – Show examples

20. Examples reinforce your content
and provides additional context

21. #10 – Create emotion in your
headlines

22. Try using some of Copyblogger’s
Trigger Words to invoke feelings
inside your content.

23. #11 – Benefits over features

24. People are more interested in
knowing their needs can be met,
over how they can be met.

25. #12 – Curate like a pro

26. Provide your own additional
insights instead of rehashing what
has already been said

27. #13 – Use images

28. Some things are best
communicated with an image

29. #14 – Use ALT tags

30. Great for users with accessibility
issues… and SEO

31. #15 – Use your Unique Selling
Points (USP’s)

32. Show your audience why you’re
different

33. #16 – Consult experts

34. Stuck for ideas? Talented content
specialists can generate content
ideas for a range of industries.

35. #17 – Show love to your other
content

36. Use internal links to keep users on
your website

37. #18 – Use descriptive anchor text
on links

38. Descriptive anchor text will help
your content flow

39. #19 – Use appropriate tone

40. Know which language to use for
your demographic

41. #20 – Plan your time

42. Use a content calendar to plan
writing well in advance

43. #21 – Optimise font size

44. Make sure your content can be
read. Minimum 12pt for web fonts.

45. #22 – Optimise your font-face

46. San-serif fonts are easier to read
online than serif fonts

47. #23 – Optimise your color scheme

48. Select a font color that’s darker
than your overall background

49. #24 – Format your content

50. According to Smashing Magazine,
optimal number of characters per
line for reading on the web is
between 55 and 75.

51. #25 – Be succinct

52. Make their answers easier to find

53. #26 – Show consistency

54. Use a template for repetitive
content. E.g. product descriptions

55. #27 – Use quotes

56. As Dorothy L. Sayers said, “I always
have a quotation for everything – it
saves for original thinking“.

57. #28 – Be Helpful

58. Helpful content is
long-lasting evergreen content.

59. #29 – Understand the law

60. Be mindful of what you can and
cannot write about. Stay informed
with a legal resource for online
writing.

61. #30 Don’t talk nonsense

62. Use language that your readers
understand over the buzzword of
the day.

63. #31 – Your readers are #1

64. Keep your ego out of your copy for
a better reading experience.

65. #32 - Solve a problem

66. When you’ve finished writing, ask
– have I solved a problem here?

67. #33 – P.S.

68. Use postscripts to remind,
persuade and create a stronger
sense of urgency.

69. Thank you
(Now get writing!)

70. FOR MORE DIGITAL MARKETING TIPS
VISIT:
EWEBMARKETING.COM.AU/BLOG
TWITTER: @EWEBERS
FB: EWEBMARKETING

71. Image Credits
[puamelia] via Flickr http://www.flickr.com/photos/ykjc9/3144454790/ - Attribution-ShareAlike License
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:: Suwaif :: via Flickr http://www.flickr.com/photos/4444/6036610756/ - Attribution-ShareAlike License
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72. Image Credits
GiPereira via Flickr http://www.flickr.com/photos/gikapereira/4564002231/ - Attribution-ShareAlike License
GiPereira via Flickr http://www.flickr.com/photos/gikapereira/4693917687/- Attribution-ShareAlike License
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73. Image Credits
Nomadic Lass via Flickr http://www.flickr.com/photos/nomadic_lass/6939709197/ - Attribution-ShareAlike License
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License
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