Event Management 101 for beginners aim to provide the information needed for organizations and individuals planning to implement an event or start an event management company. Events are powerful brand communication tool and by reading this presentation what will be equipped to implement an event project or ensure the success of his/her event management company.

1. EVENT MANAGEMENT 101

2. Objectives
 Learn the Basic Elements of Event
Management
 Learn the Importance and Benefits of the
Events
 Learn How to Create an Event Management
Plan
 Manage the risk of implementing Events

3. EVENT MANAGEMENT IS PROJECT MANAGEMENT

4. A Side Story on JAPAN’s Program and Project Management

5. A Side Story on JAPAN’s Program and
Project Management

6. Ohashi Green Junction Project

7. Events are Projects with Beginning and Ending

8. A Unique Moment to
Satisfy Specific Needs

9. BUSINESS EVENTS

10. CONFERENCE | CONVENTION

11. TRADE SHOW | EXHIBITION

12. CORPORATE EVENT

13. BENEFITS

14. KNOWLEDGE TRANSFER

15. CREATE PARTNERSHIPS

16. EXPAND NETWORK

17. BRAND AWARENESS

18. GENERATE LEADS

19. GENERATE SALES

20. EVENTS PLANNING

21. “A goal without a plan is just a
wish.”
― Antoine de Saint-Exupéry
“By failing to prepare, you
are preparing to fail.”
― Benjamin Franklin
“If you don't know where you
are going, you'll end up
someplace else.”
― Yogi Berra

22. Event
Vision Goals Objectives

23. Aspirational Description

24. General. Long Term.

25. Specific. Short Term.

26. Specific
Satisfactory Measurable
Rewarding Attainable
Evaluate Time Bound
SMARTERS

27. Specific Specific Time Bound Evaluative
Measurable Measurable
Attainable
KRA Target Actual Deadline Action Plan
-Research for
Sales 150,000.00 100,000.00 Sept. 50 additional
30,2012 clients
-Meet 5
clients who
express
interest
SMARTERS

28. Client/Stakeholder
Events
Organizer/Manager
Administration Operations Marketing
EVENT MANAGEMENT
STRUCTURE

29. Administration
Contracts People Event Suppliers Financial
Management Management Management Management
Administration

30. Operations
Technical Registration
Venue Audience
Production
Coordination Management Management
Management
Marketing

31. Marketing
Creatives/ Promotion Sales
Activities
Collaterals Management Management
Marketing

32. MARKETING

33. MARKETING

34. Rationale Who Will Join
Event
Profile
Who Can Sponsor Packages
MARKETING

35. OPERATIONS

36. OPERATIONS

37. Customer
Moment of Truths
Touch points
Experience
Customer Recovery Crisis Management
Program Team
OPERATIONS

38. DOCUMENTATION | ASSESSMENT

39. Benchmark History
Documentation
Records and
Starting Point
Facts
DOCUMENTATION | ASSESSMENT

40. 3 Lessons in Promotion

41. Be a Purple Cow

42. Look for Your Own Blue Ocean

43. The Greater the Fit,
The Greater the Results

44. 3 Lessons Event Management

45. 3GOD is in the Management
Lessons Event DETAILS

46. Working and Knowledgeable Team
3 Lessons Event Management
Ensures Success

47. Continuous Learning
3 Lessons Event Management

48. WORKSHOP
1.Create an Event Profile for Ka-Entrep
Conference
2.Create Delegates and Sponsorhip Packages
3.Create a Promotion Plan
4. Create 6 Topics with Speakers that will be
Marketed in the Conference
5.Create a Customer Service Innovation Your
Event Will Have
Continuous Learning
3 Lessons Event Management

54. orlyballesteros@exlinkevents.com
facebook.com/orlyballesteros
@exlinkevents
www.exlinkeventsblog.com
http://www.slideshare.net/exlinkevents/

55. Orly Ballesteros is the current Chief
Operations Officer of Exlinkevents
– a Professional Convention
, Exhibition and Events Organizer in
the Philippines.
His current passion is
Instagram, sharing stories with his
kids about books the they finished
reading, and strolling with his wife
in the mall.