2. TiECon Pune Marketing
Event Page Design & Featuring
Free Discount Coupons
Social Media Marketing
Search Engine Optimization
Email Marketing
Ad Campaigns
Content Marketing
Last Mile Event Services
The Impact
3. Event Page Design &
Featuring
We started with designing an event page that
matched with the original design theme of
TiECon Pune with branded subdomain. It helped
people recognize the brand more easily.
We featured the event on Ayojak.com
homepage, city pages, category pages and
search result pages.
4. Free Coupons
As an engaging marketing activity we integrated
some free coupons from different online e-
commerce brands with TiECon Pune event
ticketing page. Upon successful purchase of
ticket, we would get free coupons from these
brands up to the value of total ticket price.
5. Social Media Marketing
Promotions on Ayojak Facebook & Twitter
Channels
TiE Pune Facebook Page Management
TiE Pune Twitter Channel Management
Promotion in LinkedIn Groups
6. Search Engine
OptimizationWe optimized the event page with right keywords
so that people searching for TiECon Pune and
related keywords should get event page link at
the first result page of Google.
7. Email Marketing
We specifically
designed an email
campaign for TiECon
Pune and sent it to
all registered users
of
Ayojak.com, updatin
g them about event
and ticketing
information.
8. Ad Campaigns
To reach maximum audience, we ran some ad
campaigns on Facebook, targeting brand page
as well RSVP Facebook page.
9. Content Marketing
As a part of content marketing, we published
blog post covering event details and ticketing
information.
10. Last Mile Event Services
Badges Printing
Mobile Swipe for On the Spot Payments
Cash Box Setup for Cash Payments
11. The Impact
More than 7500 page views
Fan growth of more than 600
Event page RSVP – more than 700 people
Active Engagement
Increased in Klout Score
430 Twitter followers
