1. ExtendEvent Introduces A New Industry Standard
ExtendEvent is a new breed of marketing firm that combines a full compliment of
optional event services such as photography, video and audio recording with a cutting
edge social media technology that allows consumers to take away a comprehensive
record of their event experience, as well as ongoing social media and networking
opportunities. This new technology also allows sponsors to provide the consumer with
dynamic, portable and up-to-the minute content, and in turn, to be provided advertising
and merchandising opportunities, consumer data-tracking and analytics.
ExtendEvent has successfully implemented this revolutionary new approach to
marketing in events for brands that include Wachovia, MTV, Comcast, the SoCo Music
Experience Southern Comfort’s 10-city tour, which featured acts like the Flaming Lips
and Gnarls Barkley, as well as non-profit organizations like Miami Cure for Paralysis, to
name just a few. The Honeywell Corporation conducted a survey which showed that
90% of its clientele preferred ExtendEvent marketing strategies to the previous
standard.*
From Corporate and non-profit and charity events, product launches, conferences and
symposiums, to concerts and college reunions, ExtendEvent has created a way to
preserve the spirit and substance of an event with an invaluable array of future
applications for both the consumer and sponsor alike.
The New Technology: How it Works
“We didn’t just break the ground, we cracked it in half.” -CEO David Cohn, ExtendEvent
To harness consumer attention and foster an ongoing sponsor-consumer relationship,
post-event marketing strategy typically employs little more than the blunt instrument of a
spam email campaign, while more savvy sponsors direct the consumer to a web
domain. But while the first method is tedious and ineffective, and the second method is
passive and offers questionable consumer incentive, ExtendEvent has taken the next
step in both consumer engagement and sponsor satisfaction--with an elegant solution.
We have created a revolutionary full-immersion, interactive content hub that engages
the consumer on multiple fronts, providing built-in incentives to them, and to the
sponsor, offering a transparent window through which the hard data of consumer
behavior can be seen.
ExtendEvent has created a unique technology that allows a USB interface to function
much in the same way a website does, with endlessly renewable content delivery
capability. The USB, which is distributed to all event-attending consumers, can be made
in the form of bracelets, tennis balls, dog tags, lanyards, or any other form that suits the
sponsor’s branding narrative.
The device itself is more than just a keepsake--something the consumer may throw
away or stick in a drawer. It’s a memory stick with more than gigabytes of usable space.

2. And the sponsor content is locked on the device to auto-launch at every installation. So
the consumer will always have the option to check in on new content or skip ahead to
their own.
A framework is programmed within the device, and content can then be beamed to it at
any time, from anywhere, seamlessly and instantly. Photographers can upload photos,
music can be added, documents, animation, active web-links, chat-rooms,
merchandising platforms and much more.
Consumer-side: Experience and Incentives
Event-goers today are in constant contact with their social media interfaces, like
Facebook, Foursquare and Twitter. One compelling value ExtendEvent provides is
peace of mind to the consumer. Rather than working to document their experience for
friends and colleagues, ExtendEvent allows the consumer to really “be” at the event,
and to enjoy it without distraction. We do the work for them, which can then be
seamlessly uploaded to their social media pages from their USB. Consumers can easily
share various media like widgets or web applications, video clips, downloadable
recordings, animation, photos and much more.
The USB itself is non-disposable, highly usable, often wearable and fully functional for
the user. It’s hip and practical, not a throwaway item.
Utilizing proprietary data transmission technology, ExtendEvent delivers a host of
ongoing and up-to-the minute event and post-event content to the consumer, including a
vast array of stimulating interactive content that has inherent value to the consumer.
Unlike email campaigns and other marketing strategies, there is no spam. But there is a
cool quotient: USB’s can be programmed to blink with the music at a concert or with the
applause from a crowd, for instance. Consumers who might be less likely to activate
their USB have the added incentive of prizes, like a free cruise giveaway, which has had
a great consumer response.
Exquisitely targeted consumer-to-consumer networking has never been easier, as well,
with exclusive chat-rooms for event-goers always at their disposal.
Sponsor-side: Experience and Incentives
ExtendEvent’s interactive USB content hub provides a wealth of consumer information
to the sponsor. At any moment a panoply of exacting consumer data is available for
cost-efficient and stream-lined live tracking and analysis: the number of specific ad-
clicks, the number of songs downloaded and so much more. This invaluable intel also
informs the sponsor’s future strategic marketing improvement. And it’s accomplished in
a non-aggressive and tactful manner that gives the end-user a sense of freedom, choice
and control over what content they are exposed to and how it is applied in their social
media experience.

3. Within the open-ended USB framework, advertising possibilities are both refined, highly
targeted and limitless, while merchandising and non-profit donation-making are easily
integrated.
Utilizing these new technologies and marketing strategies, ExtendEvent offers a win-win
to both sponsor and consumer, with a USB-based, web-like experience that boasts a
constantly evolving marketing, networking, social media and mobile branding potential
of mutually lasting value.
David Cohn
CEO - Founder
ExtendEvent
office: 786-454-8823
cell: 305-206-2640
david@extendevent.com
www.extendevent.com