Your brand strategy acts as your road map, helping to direct the way to your destination. Therefore Its time to dust off, Redefine or Build a new Brand Strategy. This ebook will help you in crafting the most successful Brand strategy in 2015. Download Now!

1. Building
Brand
Value
Reach new
heights with
your Brand
Strategy
Time to dust off, redefine or
build a new brand strategy?
Here’s how

2. A brand is the set of expectations, memories, sto-
ries and relationships that, taken together, account
for a consumer’s decision to choose one product
or service over another.
- Seth Godin
Brands promise a certain affiliation that we end up
benefiting from — the benefits come from the asso-
ciation and the affiliation. Then we can use them to
project how we want to be seen in the world.
- Debbie Millman
A Brand is not a product or a promise or a feeling.
It’s the sum of all experiences you have with a com-
pany.
- Amir kassaei
If you are not a brand, you are a commodity.
- Phillip Kotler
A product can be quickly outdated, but a success-
ful brand is timeless.
- Stephen King
What is brand,
anyway?
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3. A great brand is…
making it easier to …
meaningful,
distinctive,
relevant and
credible.
stand out,
offer a value promise
and be memorable.
image by brett jordan on flickr.com used under CC BY 2.0
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4. A brand isn’t
just …
a logo
a color palette
a website layout
a social media plan
a tagline
a slogan
a style guide
a list of product categories
a clever brand voice
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5. Why develop a strategy?
Many brands can tell you what they do and how they do it. But these
days consumers need something else – it’s called
‘ the reason to believe ’.
That reason to believe is not in what you do or how you do it – it’s in
why you’re doing it.
people trust a brand
people talk about brands
people are willing to pay
more for a brand
people like to be associated
with successful brands
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6. image by Arjan Richter on flickr.com used under CC BY 2.0
over time, the brand
becomes shorthand
for your story.
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7. Your brand is alive in
your company culture
Your brand is in the complete experience of doing busi-
ness with you. It’s how you look to your customers on
the inside and out, how your audience hears you inter-
acting, and how your brand voice behaves in the noise
and clutter of the media landscape.
Your brand is in the relationship, the engagement and
the conversation you have with your customers, every
hour of every day throughout the life of your brand.
image by Angelo DeSantis on flickr.com used under CC BY 2.0

8. Developing brand strategy
Your brand strategy ultimately acts as your road map,
helping to direct the way to your destination.
Defining & developing your brand is similar to drawing
the road map for your business. It requires answering
tough questions about product value, mission, market,
competitors, uniqueness, quality & personality.
Your digital channel distribution is part of your brand
strategy.
Where you advertise is part of your brand strategy. Your
packaging, your logo, brand voice... also part of the
brand strategy.
image by clarkmaxwell on flickr.com used under CC BY 2.0
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9. Where & how do you com-
municate your brand?
image by Troy Thompson flickr.com, used under CC BY 2.0
Where is the value
of your brand seen?
Employees
Stores
Brand Ambassadors
Events
Networks
Customer service
Billboards
Signs
Packaging
Logo
Sponsorships
Partnerships
Web site
Blogs
Videos
Newsletters
Surveys
Social media
Customer chatter
Paid advertising
Organic search
Inbound links
product descriptions
product images
Tone
Personality
Confidence
Trust
Value
Offline Online Voice
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10. Change is … change!
Any change in your business initiatives and strategy takes collabora-
tion, support, faith, vision and trust.
Updating your brand strategy can be a critical piece in the change of
any marketing process.
The brand strategy process is collaborative and inclusive, it builds
consensus, it gets all the internal stakeholders on the same page and
moving in the same direction. It aligns every one with the same mis-
sion and purpose.
Maybe you’re launching a new product or new content strategy, de-
veloping a new market or changing your marketing focus, or maybe
just updating your brand to be relevant to the market as it exists today
– whatever you do it’s going to involve internal change.
image by Jonathan Kos-Read on flickr.com used under CC BY 2.0
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11. This is where we begin…
Your brand is important and your brand
strategy is a ultimately one of the most use-
ful tools you have in your tool box.
In fact, when you are developing an adver-
tising or marketing campaign, communica-
tions, website design, product copy or any
other brand collateral—the brand strategy
can effectively be used as a road map and
a checklist.
This is where we begin our process; by understanding what you need
to get out of your new initiative—a new SEO strategy, new product
line, a new blog, new content marketing strategy. We define what you
need to ‘sell’ the initiative internally, what type of support is needed,
and set goals for performance tracking.
This all means you can evaluate our work against qualitative perfor-
mance, which makes life and projects a lot easier.
It also means you get what you need and ultimately your initiatives
are supported.
image by Konstantin on flickr.com used under CC BY 2.0

12. Our Work
Headquartered in Silicon Valley, California, our manage-
ment team is comprised of seasoned executives from
companies like Walmart, Yahoo!, eBay, Sun Microsys-
tems, Intel, Oracle, Cisco, Bank of America, Chase, HP,
H5 and Accenture.
The eZdia leadership team is well-versed in creating suc-
cessful businesses, working with the top companies in
Silicon Valley, global multi-channel retailers and Fortune
500 companies. The companies sampled below are just
a few of the many leading websites today.
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13. Why Choose eZdia?
We’ve built eZdia on a simple premise. Pair our own cutting edge
technology with the passions, skills and resources of our expertly cu-
rated team of writers, researches and editors.
More than a content churning machine, eZdia is a content creation
platform featuring a project management system and a network of
expert writers & editors.
Designed to easily configure to the needs of each customer and
unique project—So we can deliver a cost-effective, scalable solution
that is spot on every time.
Connect with us, request a demo or just say hello…
visit us: eZdia.com
email us: sales@eZdia.com
call us: 415.306.2110
Sign up for
a free demo
eZdia.com
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