7. In 2011, 15% of
conversations were
about brands. Today itās
37%. Isnāt depressive?
Martin Lindstrom, Author @ goviral Seminar
8. If you start ofļ¬ine and then
move online it will be much
more powerful. After a
ācasual conversationā 49%
will remember your brand
when online.
Martin Lindstrom, Author @ goviral Seminar
10. ROI is NOT Purpose.
Best brands werenāt born
to be the most proļ¬table,
but to make life better.
GM can never be Apple.
Nathaniel Perez, Director of Social Marketing, SapientNitro @ SapientNitro Seminar
11. Lady Gaga is her own
platform. She already
have 10 million twitter
followers.
Jennifer Frommer, Head of Brand Partnerships, Interscope @ SapientNitro Seminar
12. In 2012 consumers will
want products and
services that enhance
their lives in a unique
and personal way.
Susanna Kempe, CEO, WGSN @ WGSN Seminar
13. Can we bring that forward?
@DavidTrewern: WGSN:
2013 will see the death of
the banal broadcast (aka
Facebook updates!)
@fefaromano during WGSN Seminar
14. If you know that what
you are about to shoot
is good, then it
probably isnāt.
Julian Boulding, President, thenetworkone @ thenetworkone Seminar
15. Entrepreneurs are the
new creative
department (and vice
versa)
Troy Young, President, Say Media @ UM
16. To the public, all
advertising is spam.
Bob Garļ¬eld, Commentator @ imc2 Seminar
18. 43% of consumers
wonāt buy a product if
canāt ļ¬nd the right
information online.
Eric Bader, Chief Strategy Ofļ¬cer, Initiative @ Initiative Seminar
19. Cannes Lions is no
longer about advertising,
as indeed our industry is
no longer simply about
advertising.
Phil Thomas, CEO, Cannes Lions Festival
20. What is the ļ¬rst thing
you reach for in the
morning? Your bed
partner, yourself or
your phone?
Simon Bond, CMO, BBDO @ BBDO Seminar
21. Fortune favors implementers
and improvisers, not
entrepreneurs [...] Real
innovators are desperate,
imaginative and
improvisational.
Malcolm Gladwell, Author @ Kraft Foods Seminar
22. We should want to be third [...]
Although Jobs was last at the
party, he was the most
successful. The person who
waits and is able to observe with
the beneļ¬t of hindsight wins.
Malcolm Gladwell, Author @ Kraft Foods Seminar
23. It is easier to come up
with effective new ads
if done throughout
collaborations.
Jonah Lehrer, Author @ DraftFCB Seminar
24. 28% of people want to
watch TV with their
social networks.
Mark Holden, Planning Director, phd @ phd Seminar
25. A whole new generation with
lower levels of privacy anxiety
will help on the adoption of this
new reality in peopleās lives
and the changes will not be so
slow when it was in the past.
Mark Holden, Planning Director, phd @ phd Seminar
26. Search will move from
links to likes.
Mark Holden, Planning Director, phd @ phd Seminar
27. 83% of consumers use
fewer than 30 sites a
month.
Tim Armstrong, CEO, AOL @ AOL Seminar
28. The future of the internet
is not algorithms, itās
content and design [...]
Banners are for apes.
Content is for humans.
Tim Armstrong, CEO, AOL @ AOL Seminar
29. Authenticity is just like
pornography. You know
it when you see it.
Arianna Hufļ¬ngton, Co-founder, The Hufļ¬ngton Post @ AOL Seminar
30. Sorry no tweets from
#canneslions today.
I could not get any Wi-Fi.
@paul_yole about the Microsoft sponsored wi-ļ¬
31. Tablet market is
growing from 17 million
devices this year to 70
million devices next
year.
Kevin Lynch, CTO, Adobe @ Adobe Seminar
32. Magazine people want to make
something that is beautiful and
connects with an audience, but
it has been hard to do that very
well in the internet during the
last two years.
John Battelle, CEO, Federated Media @ Adobe Seminar
34. Even though the Fiat Mio is
a concept, done as an
internal exercise, there are
many ideas we will be using
in our company from now
on.
JoĆ£o Ciaco, Advertising and Marketing Director, Fiat Brazil @ Isobar Seminar
35. At Sundance we try to
create a safe environment.
We encourage freedom and
then we encourage them to
take risks.
Robert Redford, Actor, Director, Producer @ Yahoo! Seminar
36. The only thing in this
world that always
succeeds is change.
Robert Redford, Actor, Director, Producer @ Yahoo! Seminar
37. Being plugged in reduces
debate, analysis and
decisions [...] Connection
is meaningless without
control.
Tom Chatļ¬eld, Author @ Starcom MediaVest Group & TED Seminar
38. There are 6.9 billion people
in the world, 600 million
broadband internet
connections, but 4.5 billion
text message users. SMS is
largest human network.
Tom Chatļ¬eld, Author @ Starcom MediaVest Group & TED Seminar
39. A good story is something
you havenāt known.
Something that hits your
gut, your heart and therefore
your emotions.
From @wgsn during Starcom MediaVest Group & TED Seminar
40. Our industry will spend 450
billion on advertising this
year. How can we make
more for peoples lives with
this money?
Craig Davis, CCO, Publicis Mojo @ YouTube Seminar
41. Brands do what is good
for them. Sometimes it
intersects with what is
good for us.
Michael Wolff, Editorial Director, Adweek @ YouTube Seminar
42. In the future, half of the
music industryās
revenues will come
from brands.
Laura Lang, CEO, Digitas @ Digitas & VEVO Seminar
43. Apple and Microsoft are getting
it right because they concentrate
on servicing people. Where the
music industry is getting it
wrong is that it still talks about
selling records.
Pharrell Williams, Musician, Producer @ Digitas & VEVO Seminar
44. Almost 100 ads in the
press shortlist and only
one in Cyber? That is
actually the face of the
brazilian advertising.
Luiz Marinho, Journalist, Bluebus
45. At Coca-Cola, we think
the mobile phone as
the 6th sense of
people.
Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar
46. We will move from
creative excellence to
content excellence.
Pio Schunker, SVP Integrated Marketing, Coca-Cola @ Coca-Cola Seminar
47. Great to see that the
worldās biggest brand has
the word ācontagiousā at
the core of its Liquid &
Linked strategy.
@ContagiousPaul during the Coca-Cola Seminar
48. We don't view
ourselves as a game
company, weāre
building a brand.
Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
49. We built 51 games before
getting to Angry Birds [...]
My team knows how to build
a hit and also how not to
build a hit. This is important.
Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
50. We only care about two
things: our fans and our
brand. We talk about
fans, not users or
consumers.
Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
51. We want to become the
most copied brand in
China by next year.
Peter Vesterbacka, Mighty Eagle, Rovio Mobile @ Hill & Knowlton Seminar
53. Iām a better employee
because Iām a mum
and Iām a better mum
because I work.
Wend Clark, SVP Integrated Marketing, Coca-Cola @ IPG Diversity + Inclusion
54. People donāt want
something better than
a TV. They want a
better TV.
Jeremy Kaiman, Sales and Marketing Director, Samsung @ Cheil Worldwide Seminar
55. As we get more and
more apps designed for
smart TV, there will be a
lot more opportunity for
integration.
Jason Choi, Director of Crossover Group, Cheil @ Cheil Worldwide Seminar
56. Iām not on Facebook,
but Iāve seen it.
Jesse Eisenberg, Actor @ Moļ¬lm Seminar
58. Television is no longer
an appointment, it is a
lending library.
Jeff Bewkes, CEO, Time Warner @ Time Warner Seminar
59. Iām much more
interested in an
argument that might be
resolved, than in
entertainment.
David Simon, Journalist @ Time Warner Seminar
60. Twitter has become my
primary news source, but
when I hear something
has happened it makes
me turn on a TV set.
Piers Morgan, CNN Host @ Time Warner Seminar
61. At Google, with your
permission, we use
some of your information
to make things that are
good for you.
Eric Schmidt, Chairman, Google @ Google Seminar
62. Hell has frozen (when he
saw the Super Bowl Ad) [...]
We did it, we measured it
and it resulted in
incremental search that
paid off.
Eric Schmidt, Chairman, Google @ Google Seminar
63. Itās always a shock to
me that there are
criminals using the
internet.
Eric Schmidt, Chairman, Google @ Google Seminar
64. We have this 1% program
at Google [...] you just
donāt know what itās
gonna happened, but you
can certainly measure it.
Eric Schmidt, Chairman, Google @ Google Seminar
65. The problem is not climate
change. The problem is poor
thinking. And itās an even
bigger problem because no
one realizes it.
Edward de Bono, Author @ The Guardian Seminar
66. Analytical thinking is no
longer enough. We
need to learn to think
to create value.
Edward de Bono, Author @ The Guardian Seminar
67. Two important values
to younger people:
signiļ¬cance and
achievement.
Edward de Bono, Author @ The Guardian Seminar
68. Not everybody likes
games, but everybody
likes playing.
Kudo Tsunoda, Creative Director, Kinect @ Microsoft Seminar
69. In the era of networked
media youāre going to
become a functionally
integrated brand or a
commodity.
Barry Wacksman, EVP Chief Growth Ofļ¬cer, R/GA @ R/GA Seminar
70. Instead of āHow big are we
gonna get before we get
bad?ā, the question is:
āHow diverse are we gonna
get before we get good?ā
Bob Greenberg, Chairman, CEO, Global CCO, R/GA @ R/GA Seminar
71. How do we call what
we do? It's
indescribable.
Barry Wacksman, EVP Chief Growth Ofļ¬cer, R/GA @ R/GA Seminar
72. More people play
Zynga games than
Xbox, Wii and PS3
combined.
Carolyn Everson, VP Global Marketing, Facebook @ Facebook Seminar
73. When I started working
in advertising, I had no
idea it was so
interesting and so
important to people.
Eric Schmidt, Chairman, Google @ Media Person Of The Year Award
74. One of the points I am
excited about is that this
is just the beginning of
something extraordinary
that will get much larger.
Eric Schmidt, Chairman, Google @ Media Person Of The Year Award
76. Cool hijack of
#CannesLions by
Ogilvy www.ogilvy.com/
do100. Unexpected and
well done.
From @thebrandbuilder
77. There a maturity of work. Itās not like
the old parlor tricks that used to win
awards. The impressive use of
technology doesnāt work anymore.
As a result, most clients get real
value out of digital in a way that
perhaps they questioned in the past.
Nick Law, CCO, R/GA, Cyber Lions President
79. Youth links their ideas
with execution of their
ideas. The right and left
brains are merging like
never before.
Marc Landsberg, CEO, MRM Worldwide @ McCann Seminar
80. You collaborate on the
studio and then people
listen to the result of this
collaboration. On the
Internet, people experience
the collaboration itself.
Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
81. TV is not what it used to be.
TV is old technology, people
are using their tablets to
take picture... Imagine if
people use the TV to take
pictures.
Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
82. If we all take the ļ¬rst
step together, that is a
real movement.
Will.i.am, Producer, Entertainer, Technology Advocate @ McCann Seminar
83. Everyone is competing
for attention. You just
canāt be conservative
anymore.
Tod Machover, Composer, Inventor, Educator @ McCann Seminar
84. Luck isnāt about what
happens to you. Itās
about what you do with
what happens you.
Sir Ken Robinson @ Ogilvy Seminar
85. Thereās no evidence
that I can see that
humans are evolving
culturally as quickly as
we are technologically.
Sir Ken Robinson @ Ogilvy Seminar
87. Creativity is process of
having an original idea that
has value [...] Advertising
is about participating in
the context for meaning.
Sir Ken Robinson @ Ogilvy Seminar
88. Women are never
portrayed as funny.
Theyāre caring, emotional,
etc. But never funny. Itās
time to laugh at women.
Tiffany Rolfe, VP, ECD, CP+B @ CP+B Seminar
89. Men who sound like
women are funny.
Period.
Jeff Benjamin, CCO, CP+B @ CP+B Seminar
91. If you have any technology
driven idea, send it to us.
We would like to invest
behind you.
(milliondollarchallenge.com)
Miles Nadal, CEO MDC @ CP+B Seminar
92. The tech companies including
Facebook, Twitter and Microsoft
are masquerading as technology
companies when they are in fact
media owners with their own
channels.
Sir Martin Sorrell, Chief Executive, WPP
94. What we achieved at
Cannes Lions is similar to Li
Naās victory at tennisā
French Open Tournament.
[talking about the Chinaās
Press GP]
Yang Yeo, CCO, JWT Shanghai @ Interview at Cannes Daily
95. Clients and agencies:
Itās not about creating
fantasy anymore. Itās
about creating reality.
Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar
96. Here is my advice to
advertisers: give your
brand up for customers.
Itās the most rewarding
thing Iāve ever done.
Jim Farley, Group VP, Global Marketing, Sales and Service, Ford @ Ford Seminar
98. Acting then measuring
has been replaced by
listening and then
responding.
Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
99. We need to move away
from 360 degree
marketing, and towards
365 days a year
marketing.
Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
100. Whatever was good for
business, was good for
community. Today, whatever
is good for community, is
good for business.
Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
101. Unpack your personal
data in order to make it
more emotional.
Jess Greenwood, Director, Contagious Insider @ Contagious Seminar
102. Speed is a competitive
advantage (citing the
Dentsu seminar).
Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
103. He not busy being born
is busy dying.
Bob Dylan, Cited by Paul Kemp, Editorial Director, Contagious @ Contagious Seminar
104. Todayās key drivers of
change: shift of
economic power to east
and south, sustainability.
and impact of digital.
Paul Polman, CEO, Unilever @ Unilever Seminar
105. In the digital age,
agencies must organize
around the needs of
consumers rather than
the needs of clients.
Paul Polman, CEO, Unilever @ Unilever Seminar
106. The future consumers
wants products of
great value from
companies with great
values.
Paul Polman, CEO, Unilever @ Unilever Seminar
107. Retailers have become
media companies, and
they know their
audiences better than
we do.
Paul Polman, CEO, Unilever @ Unilever Seminar
108. Agencies can only
produce seamless
solutions if the client is
organized in a
seamless way.
Sir Martin Sorrell, Chief Executive, WPP @ The Cannes Debate
109. The delicate balance between
commerce and creative
expression in Hollywood is out
of balance right now. Hollywood
is producing arguably the worst
product in a decade.
Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate
110. iPad should have been called
the MePad. Everyone of these
tablets are a reļ¬ection of who
you are. I can tell so much
about you just looking at all
the things on your tablet.
Jeffrey Katzenberg, CEO, Dreamworks @ The Cannes Debate
115. The brand is no longer
owned by the
companies. At best, it
is co-owned with
consumers.
Maurice Levy, Chairman, CEO, Publicis Groupe @ Publicis Groupe Seminar
117. From what I've seen so
far, I'd like to recommend
some rethinking of how
the cases are presented.
[#videocasebingo]
@fefaromano @ Titanium Jury
118. Great strategy liberates
the creativity freedom.
Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
119. We always - hopefully - have
embraced difference.
Difference should be the
essence of everything we do.
Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
120. The social web rewards
difference. Difference starts
the conversation [...] Social
networks rewards fame and
fame builds participation.
Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
121. The problem is the
power of inertia.
Sir John Hegarty, Worldwide Creative Director, BBH @ BBH Seminar
122. I encourage you to hire
them before they steal
your job.
Rei Inamoto, CCO, AKQA @ AKQA āFuture Lionsā Seminar
125. People complain about
Twitter, but compared to
the average conversation
at the Gutter Bar it's
f***ing Proust.
@rorysutherland
126. How about this? We
could just assume that if
your thing is actually
good people will blog and
tweet #titaniumjudging.
@iaintait
127. Great digital ideas
require a āhacking
mentalityā.
Petter Westlund, Creative Director, B-Reel @ B-Reel Seminar
128. This should be on poster
next year: @adland: Every
conversation here is
hacking my brain and
reprogramming me to do
better.
@tomeslinger
129. With a simple spot in a
soap opera in Brazil, a
client can have a Super
Bowl audience.
Alexandre Peralta, CEO PeraltaStrawberryFrog SP @ Grupo Consultores Seminar
130. It is impressive how
Brazil is being
mentioned at the
Festival. The country is
on its best moment.
@agenciatudo
134. Without great clients
like this one, there is no
great work. (talking
about Ikea)
Phil Thomas, CEO, Cannes Lions Festival @ Advertiser of the Year Award