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#soucd
#soucd
35 000
onde comer em são paulo
91.5%
76.000.000 resultados (0,65 segundos)
Amazon patenteou a
entrega antecipada
(anticipatory shipping)
DECISÕES
DIGITAIS
https://www.facebook.com/euamojampa/photos/bem-vindo-ver%C3%A3o-partiu-ferias-vou-ali-em-jo%C3%A3o-pessoa-aqui-o-sol-nasce-primeiro-c/1589308064482945/
FOTO SP
A Red Hat não tem responsabilidade por esta apresentação.
a
4%
99%
Dinamarca Áustria
4%
99%
Dinamarca Áustria
DEFAULT
"DEFÔU"
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PEDE PRA
SAIR
UX
Arquiteta(o)
De Decisões
Digitais
Images courtesy of Shutterstock
2 Tipos de Influência
Coação
http://www.nirandfar.com/2017/04/deal-persuasive-technology-video.html (Nir)
Persuasão
2 Tipos de Influência
Coação
http://www.nirandfar.com/2017/04/deal-persuasive-technology-video.html (Nir)
Influenciar pessoas a
fazer o que elas
não querem e
não precisam
Persuasão
Influenciar pessoas a
fazer o que elas
querem e
precisam
NOBEL
1
2 3
E aí Consciente Digital,
onde vc clica? Pq?
lemonade.com
$13 milhões de
dólares pra
reinventar

seguros P2P
Uber pra
Seguros!http://www.insurancejournal.com/news/
national/2015/12/08/391235.htm
https://pitchbook.com/profiles/company/149119-03
From $13M to $300M

Scrum Master Jan 2007
Manifesto for Agile Software Development
We are uncovering better ways of developing
software by doing it and helping others do it.
Through this work we have come to value:
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a plan
That is, while there is value in the items on
the right, we value the items on the left more.
http://agilemanifesto.org/
Individuals and interactions over processes and tools
Individuals and interactions over processes and tools
http://agilemanifesto.org/
Images courtesy of Shutterstock
Nudge
Digital
www.digitalnudge.org
Nudge
Digital
www.digitalnudge.org
Nudge
É impossível ler e
continuar agindo da
mesma forma!
Georgia Lima - Coordenadora TEDx
“I see
dead
people”
“eu vejo
vieses”
@fabiopereirame
#SouCD
“eu vejo
vieses”
E
AGORA?
Arquiteta(o)
De Decisões
Digitais
DigitalNudge
4Good
Cidadão
Digital
Expansão da
Consciência
Digital
@fabiopereirame
www.fabiopereira.me
Obrigado
#soucd
Consciencia Digital

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