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online course in responsible tourism development session #01,[object Object],responsible,[object Object],tourism,[object Object],management,[object Object],Fabio Sacco,[object Object]
Agenda,[object Object],Understanding the tourism phenomenon,[object Object],Definition of responsible tourism,[object Object],Responsible tourism: an opportunity for local development,[object Object],Creation of a local network of small tourism companies,[object Object]
What is tourism?,[object Object],one of the world’s largest industries bringing domestic and international visitors to visit other people’s places,[object Object],tourists are people staying away from home for at least one night, spending money on accommodation, travel, crafts and souvenirs, food and drink,[object Object],tourists bring with them money earned elsewhere in the country or abroad and spend it in the local economy creating employment and profits,[object Object],since tourists spend their money on lots of different kinds of things, tourism impacts broadly on the local economy. ,[object Object],Understanding the tourism phenomenon,[object Object]
Many types of tourism,[object Object],Mass tourism,[object Object],Community-based tourism,[object Object],Understanding the tourism phenomenon,[object Object]
Many types of tourism,[object Object],Understanding the tourism phenomenon,[object Object],Tourism is an extremely diverse sector , ranging from highly developed mass tourism, through to tourism that relies more on the inherent natural and cultural features of an area to attract tourists. ,[object Object],Responsible tourism means different things to different places and market,[object Object]
Cape Town Declaration /1,[object Object],minimises negative economic, environmental, and social impacts;,[object Object],generates greater economic benefits for local people and enhances the well-being of host communities, improves working conditions and access to the industry;,[object Object],involves local people in decisions that affect their lives and life chances;,[object Object],makes positive contributions to the conservation of natural and cultural heritage, to the maintenance of the world's diversity;,[object Object],Definition of responsible tourism,[object Object]
Cape Town Declaration /2,[object Object],provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural, social and environmental issues;,[object Object],provides access for physically challenged people;,[object Object],is culturally sensitive, engenders respect between tourists and hosts, and builds local pride and confidence.,[object Object],Definition of responsible tourism,[object Object]
Responsible tourism,[object Object],Definition of responsible tourism,[object Object]
The tourismpotential of a place,[object Object],Responsible tourism: an opportunity for local development,[object Object],Planning,[object Object],Sustainability,[object Object],Itisimportant to managetourismdevelopment in order to extend the benefits of the industry to the widestrange of stakeholders.,[object Object],Sustainability principles refer to the environmental, economic and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability.,[object Object]
Fromterritorytotourismproduct,[object Object],Identification of resources and pull factors,[object Object],Market analysis: individuation of markets and targets,[object Object],Transformation of pull factors into tourism products,[object Object],Promotion and selling,[object Object],Responsible tourism: an opportunity for local development,[object Object]
Howam I different?,[object Object],Uniquenessis the startingpointfor competitive products!,[object Object]
Givevaluetoyourstrenghts!,[object Object],Standard mass products are easilyremakable, needhugeinvestments in communication and are threatenedby price competition,[object Object],Uniquehigh-qualityproducts are distinctive, becausethey are ableto combine uniquenessof the destinationtogetherwithitshistory and culture,[object Object],From a marketing perspectivetheyaddressspecifictargets and markets,[object Object],They are not easy to imitate and guaranteeauthenticexperiences and emotions,[object Object],They generate spontaneouscommunication and word ofmouth,[object Object],Responsible tourism: an opportunity for local development,[object Object]
Whatcanstakeholdersthemselveseffectively do in ordertoachieveresponsibletourism?,[object Object],The responsibletourismapproachiscomplex, multi-faced, andembraces a widevarietyofstakeholdersfromthepublicto private sector.,[object Object],Togetthese different stakeholdersworkingtowardscommongoalsandtoachievethebestresults in responsibletourism, collaborationisneeded.,[object Object],Creation of a local network of small tourism companies,[object Object]
Who are the stakeholders?,[object Object],Creation of a local network of small tourism companies,[object Object]
Talking to whom?,[object Object],The first step in effective stakeholder dialogue is to identify the important stakeholders. ,[object Object],Failing to identify the key stakeholders is central to the process > the project/enterprise agrees to continue an important dialogue with the wrong people.,[object Object],Creation of a local network of small tourism companies,[object Object],Definition of Stakeholder:,[object Object],Any group or individual who have a ‚stake‘, or vested interest, in the firm/organization/project. (Bendell, 2000:2),[object Object]
Role of private sector,[object Object],The increased involvement of private sector in responsible tourism activities are needed at all levels in order to develop commercially feasible, responsible tourism products and to ensure promotion and marketing;,[object Object],Creation of a local network of small tourism companies,[object Object]
Role of government,[object Object],Political support of national ministries, as well as the support of local, district, and provincial authorities, is essential to make collaboration work within responsible tourism;,[object Object],Looking at innovative ways for local communities to come in as concessionaires, (lodge owners), and equity holders in tourism;,[object Object],Supporting communities with technical advice to build partnerships.,[object Object],Creation of a local network of small tourism companies,[object Object],Concept of responsible tourism policy should be integrated into national action plans for tourism,[object Object]
Role of communities,[object Object],Creation of a local network of small tourism companies,[object Object]
Contribution by international expert,[object Object],Paolo Grigolli, School of Tourism Management, Trentino School of Management (Italy),[object Object],Case History,[object Object]
80 Community – Based Tourism projects in Bolivia,[object Object],A lodge near or in a protected area,[object Object],Offers an “ecotourism” product,[object Object],The original idea came from a NGO,[object Object],It was developed within 3 up to 12 months ,[object Object],The investment ranges normally from US-$ 30.000 up to US$ 100.000,[object Object],Target groups: foreign ecotourists,[object Object],No market alliances ,[object Object],No administrative framework ,[object Object],Case History,[object Object]
YAC - Responsible Tourism Management
Weaknesses,[object Object],Market potential was not evaluated,[object Object],Competitiveness of the destination was notevaluated,[object Object],Marketing efforts and costs were not calculated,[object Object],Case History,[object Object],Benefits do not come in the quantity and in the expected time,[object Object]
Requirements for CBT product development,[object Object],Stablepoliticalsystem,[object Object],Appropriateinfrastructure (safeairports, reliablelocalairlinesfordomesticflights, gooddrinkingwaterquality, well-equippedhospitals),[object Object],Goodflightconnections,[object Object],Effectiveandefficienttourismauthoritiesat national, regional andlocallevels,[object Object],Well-operatingandexperiences tour operatorsandtravelagencies,[object Object],Rich naturaldiversityand a greatculturalvariety,[object Object],Well-trainedlocaltourismadviserswhocanfacilitateand design theimplementationofsustainableandresponsibletourismprojects,[object Object],Case History,[object Object]
Jetwing Youth Development Project (Sri Lanka),[object Object],To address and resolve the problem of the manpower shortage in their own hotels and in the Sri Lankan hotel industry in general;,[object Object],To involve local communities in tourism and to pass some of its benefits on to them;,[object Object],To help to resolve the problem of unemployment among Sri Lankan youth; and,[object Object],To provide frustrated youth with gainful employment.,[object Object]
YAC - Responsible Tourism Management
Benefits,[object Object],Stable economic situation,[object Object],Certification,[object Object],Language skills,[object Object],Career opportunities,[object Object],Image in home communities,[object Object],Case History,[object Object],“I grew up in an area which was heavily affected by the civil war. I saw things I should not have seen. When I was a child I dreamt of becoming a chef and to have a house of my own. I was never sure how my dream could be fulfilled, but I tried to learn as much as possible during these difficult years at school. The opportunity to join JYDP has made my dream come true. I can learn so many things here. One day I would like to become Executive Chef.,[object Object]
Sources,[object Object],Nicole Haeusler, Mascontour (Berlin),[object Object],Harold Goodwin, International Centre for Responsible Tourism (Leeds Metropolitan University),[object Object],Xavier Font, International Centre for Responsible Tourism (Leeds Metropolitan University),[object Object],MariangelaFranch and Umberto Martini, eTourism Research Group (University of Trento),[object Object]
Thank you very much!,[object Object],Fabio Sacco,[object Object],mail: fabio.sacco@antipoditourism.com,[object Object],skype: fabio.sacco81,[object Object]

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YAC - Responsible Tourism Management

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